Innovation. Adapt to the marketplace. Develop new products. Create an innovative attitude in your company. Market research is brought in as a tool to facilitate change. How do you get the best of it?

1. Change!
In an exponential world, use customer-insights in innovation.!
! ! ! ! ! ! ! ! ! ! ! Presented by Peter Møller!

2. Change!

3. Wasnʼt build in one day!
Flickr
user:
Michel27

4. 11 (small) steps for man!
Nasa

5. Big changes donʼt appear over night…!

6. …and a lot of people are involved!
(mostly)!
Flickr
user:
StephenMcleod
-­‐
ar9s9c
moob
/
CC

7. It is a step-by-step process!

8. thumbnails.truveo.com
But… !
the world changes with incising speed!

9. Adapt or die!
J.
CAMERON,
1869,
VIA
WIKIMEDIA

10. Every year billions are spend on market
research and analysis…!
- just to keep up with change!

11. You canʼt “out-know” the change!
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user:
Shishberg
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12. 15 mill. articles – doubling every 2 years!!
Get real!!
Wikipedia

13. Donʼt trust market research blindly!
- at best, it shows status quo!

14. Look for yourself – look around you!
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Uer:
BotMul9chillT
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CC

15. Expert information doesnʼt equal
success !
hSp://www.history.navy.mil

16. Be creative or die!

17. Your guess is as good as the experts !

18. Use research to qualify your guess !
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gonzales2010
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19. Bounce results against the prevailing
trends !
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user:
ryan_fung
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20. Distinguish trends form fads?!

21. Question: Big business?!
Rokits XPrize gallery

22. Take a look at history!
Photo:
State
Library
and
Archives
of
Florida

23. Civil aviation got kick-started the same
way !
Flickr
user
lrargerich's
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CC

24. So, maybe Richard is right (again)!
Beam me up, Scotty
hSp://mediaarchive.ksc.nasa.gov/detail.cfm?mediaid=2792

25. But, it wonʼt happen over night…!

26. Market research? How would you ask?!
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user:
mtsofan
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27. Donʼt ask – or die!
Be creative look!!
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user:
Nolifebeforecoffee
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28. Observe…! !
Everyday life. People, users, customers…!
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user:
M31
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29. Observe! Needs, worries, dreams…!
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user:
M31
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30. Symbols, motivation, passion…!
Get insight!
Observe! Look at useres people!
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user:
M31
/
CC

31. Start to feel the change!

32. Mix insight with research data!
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user:
Michael
MistreSa
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CC

33. Let it transform!
Flickr
user:
lrargerich
/
CC

34. And develop new ideas –
innovate, create

35. Change!

36. Ask!

37. Resources:! Cases: !!
NASA !!
! Intel
Flickr US Navy
Intel Wikipedia
Google Xprize
US Navy DARPA Grand Challange
Wikipedia iRobot Corp.
Wikimedia Lego
State Library and Archives of Florida
Rokits XPrize gallery
Thank You