Golant making stuff interesting (inets 2011 03) v2
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Patrick Towell's presentation at iNETS conference held in Bristol UK in March 2011
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Golant making stuff interesting (inets 2011 03) v2
- 1. Making stuff interesting Patrick Towell IPTV and Beyond European Creative Business Network Conference Bristol 3 March 2011
- 2. Experiences DigitalPlatformContentFilm Music TV Web Books
- 3. Experiences Value is created through the quality – and ease of obtaining and enjoying – entertainment and cultural experiences Content versus platform is an unhelpful split – the medium is part of the experience Whilst digital is important, consumers live in the real world People don’t strongly differentiate between one kind of creative work or another – they just want ‘interesting stuff’ of all kinds Findings from a GMV joint event with
- 4. Experiences DigitalPlatformContentFilm Music TV Web Books
- 5. Dynamic Data-driven Hybrid Direct-to-consumer
- 6. Dynamic The Internet enables creative enterprises to move to having more direct relationships with end users No single business model will be the answer for any one media proposition Data is significantly underexploited and insufficiently understood by creative and media organisations Findings from a GMV joint event with
- 7. Dynamic Data-driven Hybrid Direct-to-consumer
- 8. Co-
- 9. Co-design Involvement of users in design of products & services Users as co-authors? – done ‘with’ not ‘to’ Their needs and behaviours rather than wants & opinions Across the whole design process (not just prototyping or product testing) ktn.innovateuk.org/web/the-creative-consumer
- 10. How are customers involved? ktn.innovateuk.org/web/the-creative-consumer
- 11. Co- Co-design Co-production Co-creation Co-marketing Co-delivery
- 12. Verbs (not just nouns)Affordances
- 13. Gratifications (not just affordances)
- 14. Interesting Stuff Funders: EU MEDIA programme, SW iNETOther Partners: Association of Film Societies (Czech Republic), Festival Darlings (Denmark)
- 15. Film Ancillary Revenues Optimisation Engine (FAROE)
- 16. Thank you patrick.towell@golantmediaventures.com www.golantmediaventures.com
Hinweis der Redaktion
- 1. But we now have vastly higher expectations of these experiences – all of us, not just digital natives.2. It’s more useful to think in terms of creative works (that are mixtures of tools, apps, platform, content, etc).3. The link from digital to physical – live performances and shared experiences – is vital, and creating a smooth round-trip between the two is no longer a nice-to-have.4. Cross-media or transmedia propositions (eg combinations of films, books, editorial, music etc accessed across multiple platforms) are proliferating.
- The Internet enables creative – often small to medium – enterprises to move to having more direct relationships with end users – but they are often not able to service or exploit this fully.Data about the performance of services and the tastes and preferences of users, and metadata describing content and creative works of all kinds, are significantly underexploited and insufficiently understood by creative and media organisations.No single business model will be the answer for any one media proposition. Continually evolving ways of monetising entertainment and cultural experiences requires reporting and analysis systems and skills that are in short supply.
- Packages of content designed by end users, venue holders and organisations/societies