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Marketing Training Strategy-Agro Clinic.docx
1. TECHNOLOGY -MARKETING-TRAININGSTRATEGY
ORGANOVA BIO-AGRICULTURE
PVT LTD
ISCO
P
AEGRO OXYGEN
PRODUCTSLLP
Marketing
Strategy
Sample farming -less than 20 cents using our organic manure across our
network regions to start with for our pilot project success story
Establishing Agro Clinics across the town's ,town panchayats wherein
interested farmers Register their requirements -farms inspection,organic
transition study,manures,crop protection and yield improvement,market support
etc
Shall induct Agri university students as interns and trained for various
data collection,field observations,Inventory,Supply chain,market study
etc.
Thiru and team to followup with each area on a routine basis.His travel
plan,accomodation shall be facilitated wherever required with local support
Will consolidate all those CODISSIA enquiries and followup digilengtly for our
Product usage followed by complete solution support
Discussed with M/s TaraBlooms -www.farmer.live to market our Products and
range of services in their Online portal/magazine as they got more than 5 lacs
registered farmers ,Farmers Society,Federations,FPO
Shall work upon to collect their database and use it for our target marketing of
Products & services
Help the farmers to obtain Organic Certification vide our associated partner-
ISCOP
Help the farmers /FPC to market their organic produce vide online/Offline
marketing across the geographies
3. TECHNOLOGY -MARKETING-TRAININGSTRATEGY
ORGANOVA BIO-AGRICULTURE
PVT LTD
ISCO
P
AEGRO OXYGEN
PRODUCTSLLP
Mobilize/Recruit dealers across the region and help them with the Product
knowledge,enroll in our Training Program
Conduct periodic meetings/workshops across the town's with the help of our Lions
club,Rotary club network to enlighten the farmers with market scope and
persuade them to go organic
Coordinating with ISCOP to audit and certify all those farms who provides
consent to us vide a formal registration process to go organic.
Getting Organic certification from German accredited body-Demeter,USDA
etc.for both our agro produces and value added products.
Updating our agro produce inventory in farmers.linx to market them in.a.secured
manner.
Recruitment of agro tech graduates,non agro graduates for field work-study
collection,manures supply, administration and followups
Establishing SOP for various crops and imparting the knowledge through
training sessions to farming community.Deputing agro specialists to followup
with manure administration and improvisation techniques.
Mass SMS campaign across our farmers database for upcoming
Products,new technology, techniques to follow while administering the
manure to improve the results Monthly/Quarterly newsletter to a wider
audience
Periodic online Panel discussion on various topics with SME and common
public selected by us, recording those and webcasting to a wider audience
Newspaper,TV channel interviews
All live session web recordings to be uploaded in our website,marketed across
various Social media channels
4. TECHNOLOGY -MARKETING-TRAININGSTRATEGY
ORGANOVA BIO-AGRICULTURE
PVT LTD
ISCO
P
AEGRO OXYGEN
PRODUCTSLLP
Mass campaigns shall be undertaken across select geography to promote our
events around those region
Infact we can obtain Cluster funding to manage individual projects as assigned to
each one of them
Also we(KIADAF) can mobilize our CSR initiative with various Corporates
and pool.in funds for outreach training ,counselling and related beneficial
activities across the region in bringing awareness amongst the public-farmers
Better brand building, awareness by encouraging societies,Federations,FPO
to open Certified Organic outlets across the region authenticated by us
We shall be able to avail funds for setting up under different schemes and
help those interested and thereby ensuring marketability,buy-back scheme of
our certified farm produces with the help.of.an.exclusive marketing /Sales
team.
5. TECHNOLOGY -MARKETING-TRAININGSTRATEGY
ORGANOVA BIO-AGRICULTURE
PVT LTD
ISCO
P
AEGRO OXYGEN
PRODUCTSLLP
Training Strategy
Shall periodically conduct Master Train the Trainer programs
Conduct counselling sessions across the town's thro our network support
(viz.Lions/Rotary club premises)to create awareness amongst the
farmers,dealers towards Organic farming
Shall train the Agri university students who are brought in as interns for various
data collection,field observations,Inventory,Supply chain,market study etc.
Facilitate training programs for distributers,dealers,farmers @TNAU ,local
town premises as per our scheduled training calendar
Register those interested SME in our Train the Trainer Program to reach out to
farming community
Yourself and other tech team shall impart video conferencing to train on
important aspects alongwith on-premises Training.We must have an OHP kit to
impart our training sessions.
Use Farmer.live portal platform to upload our training calender,highlighting the
program proceedings to create awareness amongst the farming community
Conduct Q& A sessions,mock discussions,case studies on various topics of
interest periodically and spread it across Social media platforms
Mass SMS campaign across our farmers database for upcoming events,audit
visits
Certification cum Internship program in various disciplines amongst the Agri
Universities across our target regions and assigning them our intended work like
field data collection on their soil,water etc.conditions testing,input,process
7. TECHNOLOGY -MARKETING-TRAININGSTRATEGY
ORGANOVA BIO-AGRICULTURE
PVT LTD
ISCO
P
AEGRO OXYGEN
PRODUCTSLLP
We can expand the internship initiative by pooling in all those NGO ,Ashram
volunteers who are interested in our practices,upskiling them under NSDC
framework and certifying them.and engaging in successful.Organic(agro)
practice.
Agro clinic ,year long assistance for all their farm,crop and marketing assistance
related issues with our backend team coordinating with these interns and our
deputed field advisors towards establishing a seamless integration amongst the
farming community and us ,thereby all Agro colleges/University thereby fulfilling
the Academia-Industry bridge program initiative
By inculculating market/industry relevant best practices,techniques,quality
standards,SCM processes,these students will be real world ready to to take up
the future ready agro specialist jobs or turn into successful Agropreneurs.
Technology
adaption
By deploying cutting edge IOT technology in the bigger farms under our
Certification process, providing them insightful advice
By deploying Farmlinx integrated Supply chain Blockchain enabled
technology,we can improvise the downstream movement of agro produce/value
added products across the entire ecosystem wherein we secure the
supply,payments amongst the entire supply chain
To come up with an exclusive Incubator for.innovation & excellence in
Agrobusiness-Organic produce/Value Added Products (VAP),Medicinal plants
