Measuring Twitter

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This document discusses the need for new metrics to measure the value of Twitter engagement as traditional web analytics tools do not apply to the Twitter platform. It argues that new measures are required to analyze influence, audiences and returns on investment for products, companies and brands on Twitter. The author promotes their Twitalyzer tool which can provide analytics on Twitter engagement.

Technologie

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We’re Increasingly Seeing the Value in Twitter

… and New Measures for Products, Companies, and Brands!

But at the End of the Day Twitter is People

Special Offer for O’Reilly Attendees! TWITALYZER.COM/OREILLY

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