The Legitimacy Of Issues Management

Issues Management AMI Government Marketing Conference August 4 2006 Legitimacy and Illegitimacy

What Is An Issue? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definition: Issues Management Keeping the elephants away

Definition: Issues Management The process of monitoring questions that need to be communicated, tracked and resolved

What Does This Mean for Government ?

Different Perspectives on the Role of Issues Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Framework for Government Issues Management

Getting the Context Right Embedding issues management into the planning process Regular updates Line management education

The Role of Issues Management in Strategic Planning Craig Fleisher's Emerging PA Model: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risk, Opportunity and Issues Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research, Stakeholders and Publics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Issues Lifecycle Time Intensity Current Resource Allocation: Time/Money Desired Resource Allocation Issue Lifecycle Identification Media Action Legislation, Regulation, Project dropped or modified

Keys to Issues Management Asking “What ifs?” Setting priorities Getting space The balcony view

Anticipating and Defining Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ranking Issues A common model uses ranking of issues by capacity to influence, importance and probability Capacity to Influence Importance Low Probability High Probability

Managing Issues - Some Basic Strategic Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing Issues - Techniques and Tactics ,[object Object],[object Object],[object Object]

An Issues Management Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management Options: Recruit as advocates Encourage support Seek to neutralise Maintain dialogue Monitor and anticipate ‘what ifs

Some Conclusions ,[object Object],[object Object],[object Object],[object Object]

The Legitimacy Of Issues Management

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