2010年3月20日にお台場カルチャカルチャーで開かれたACフォーラムにて講演した際の資料です。 最後の数ページは実際のプレゼンで使われなかったメモ書き。

2. Social Interaction and Digital.

4. Izaka-ya,
traditional and popular place for Social Interaction

5. Go-Kon’ , Go-dou-Kon’pa
popular match-making party among young people.

6. Karaoke
not necessary to explain ?

7. Truth:
Japanese people like communication
and social interaction,
basically.

8. even with pet animals

10. Pokemon
as a social interaction tool among kids.

11. Truth:
Japanese people utilize digital tools
for communication and social interaction,
sophisticatedly.

13. Tsui-Nomi,
Social Networking party through Tweets.

14. Emerging social interaction.
Comment and content sharing with “intimate stranger”

15. A concept of “Social” is energizing
Connection among PEOPLE.

16. Hypertext, 1969 by Ted Nelson
Invention of non-linear text

17. HyperCard, 1987 by Bill Atkinson
Multimedia: Linkage among every content format.

18. World Wide Web, 1989 by Tim Berners-Lee
Internet-based hypermedia initiative.

19. MOSAIC, 1993

20. sixdegrees, 1997
the first social networking site.

21. YouTube, 2005
Sharing Video format became open to ordinary people.

23. A concept of “Social” is energizing
Connection among Content and Services.

24. Social Media / Social WEB is encouraging
Connection among PEOPLE.
Connection among CONTENT and SERVICES.

25. Will Social Media Kill Mass Media ?

26. Re-configuration

27. MEDIA
SOCIO ECONOMIC
INFORMATION
CONTEXT usage TECNOLOGY
This is What Media Is.

30. MEDIA
SOCIO ECONOMIC
INFORMATION
CONTEXT usage TECNOLOGY
This is What Media Is.

31. The Social Feedback Cycle from Social Media Marketing, David Evans

32. Before rethinking about “ budget allocation,”
“ Content allocation ” does matter.

33. YouTube won the Person of the Year, TIME, 2005

34. Basically people like
Connect, Express and Share.
Social Media encourage users behavior.

42. Key view points in social media :
1 ) Easy to connect.
2 ) Easy to comment and to create content.
3 ) Easy to share.
4 ) Easy to link.
5 ) Easy to enjoy. Fun.

43. Vending machines are placed where people are.
Assortment is determined by who are passing by.

44. Necessary to learn from what forerunners did.

45. Changing:
Usage of Media
Not Changing:
Value of Social Interaction

46. Thank you !

47. Thanks !

48. Asset management of Brand Engagement
does matter.
See UCC’s case.

51. KO-TO-NO-HA. .

52. What is different from past WOMM ?