Partners in Business

1. WASTE2VALUE
OPPORTUNITIES IN INDIA –
PIB PROGRAM
Integrated Waste Management Solutions

2. Waste Management - India

3. Waste Generation – India
Focus
 India is a fast emerging
market with a population of
over 1.2 billion. Rapid
growth of cities and
population has lead to
waste management
becoming a great concern.
 Urban India generates
188,500 tonnes per day
(68.8 million tonnes per
year) of municipal solid
waste (MSW)
 MSW generation levels are
expected to double by 2025

4. Waste Management – Urban
Menace
 Waste Management was done by dumping waste
in rural areas, which then gave rise to a bigger
menace of ‘pollution sinks’
 Population growth and rapid urbanization means
bigger and denser cities and increased MSW
generation in each city
 Present level of Waste Management in urban
areas is so low as to be a potential threat to the
public health and environmental quality

5. Opportunities by Sector
Landfilling
• Scientific landfilling
• Closing of dumpsite
• Bio-remediation
• Landfill gas
extraction
• Soil remediation
Biogas
• Digesters
• CO and H2S
scrubbing
• Bio-methane
bottling and
compressing
IWMS
• Recycling
• RDF to energy
• Waste segregation
• Waste to energy
• Composting

6. PIB Action Plan – Waste2Value
India
A public private program for companies
from the Netherlands who are interested in
developing the Indian waste management
sector

7. PIB Program - Objective
 The realisation of sustainable, long-term
cooperation and business contacts between
Dutch and Indian governments, knowledge
institutions and companies
 Contributing to the realisation of an effective
waste policy in India
 Increased turnover for Dutch trade and
industry

8. PIB Program – Achievements
 The Dutch approach to the waste problem and
Dutch companies within the cluster is widely
known
 The Indian government, knowledge institutions
and companies are convinced of innovative
Dutch Solutions
 Dutch companies have entered into at least 5
cooperation agreements, and have been
assigned 5 contracts

9. Focus Areas - India
 Northern India: Delhi, Himachal Pradesh,
Haryana
 Eastern India: Agartala (Tripura), Kolkata
 Southern India: Bangalore (Karnataka),
Chennai (Tamil Nadu)
 Western India: Ahmedabad (Gujarat), Pune
(Maharashtra)

10. Holland (Waste2Value) House
 Offering a local platform in India for the
implementation of various modules and
coordination of local activities
 Implementation of a part of the programme
Cluster Role: The companies can use Holland
House, and Holland Waste2Value House, as a
local base in India, for the 24-month PIB
programme period
Output: A permanent address in India for the
Holland Waste2Value activities, a representative
environment in which to receive contacts and in
which to host seminars

11. Economic Diplomacy
 Lobbying by the Dutch Embassy in Delhi,
directed at decision makers in the Central
government and local authorities, knowledge
institutions and companies
 The Dutch Embassy will be supported in this by
the NSWAI and the liaisons.
Cluster Role: This activity is implemented by the
Dutch Embassy in Delhi.
Output: Good relations (contacts) with decision
makers, in particular in the Central Government,
State governments, knowledge institutions (the
involved universities, amongst others) and
companies

12. Two outgoing missions
 Holland House Bangalore will take responsibility
for the organisation of two outgoing missions:
intakes for Indian companies, coordination of
programme for, and coordination of the G2G and
K2K programme
Cluster Role: The liaisons will be responsible for the
matchmaking programme, networking reception or a
small-scale seminar
Output: Decision makers from government,
knowledge institutions and companies understand
the Dutch approach, knowledge, products and
services in the field of waste management and
waste to energy

13. Development of Web
Community
 Building up a web community in India,
consisting of decision makers and influencers
in government, trade and industry and
knowledge institutions, in which the Dutch
integrated approach is promoted
Cluster Role: Contributing to the content in kind
Output: An unequivocal image of the added
value provided by Dutch companies, in the
waste sector, for solutions to the problems in
India.

14. Brochure
 The preparation of an English brochure in
which the Dutch approach with regard to
waste is explained, and in which the Dutch
companies are presented
Cluster Role: Contributing to the brochure in
kind: provide text and photos relating to the
individual company
Output: An unequivocal image of the Dutch
waste sector, and connection to the problems in
India, as well as proper presentation of the
cluster members

15. Government to Government
(G2G)
Government to Government (G2G) programme with the Indian
Ministry of Environment and Forests and the National Solid Waste
Association of India (NSWAI)
 Development of knowledge modules by the Dutch Department of
Public Works and Water Management
 Incoming mission of decision makers from the Indian government,
to the Netherlands
 Development programme for the professionalization of the
National Sector Association for the waste sector in India
 Accumulation of a database of government contacts
Cluster Role: Contributing to the G2G programme in kind.
Output: The Dutch Department of Public Works and Water
Management developed knowledge modules in a format which offers
them live in the form of a seminar or lecture, or digitally (through the
internet). Decision makers in the Indian government have acquired
knowledge of the Dutch approach

16. One Incoming Mission
 The organisation of one incoming mission of
decision makers from the Indian government, to the
Netherlands. Indian journalists are invited to join the
incoming mission
 The Dutch Department of Public Works and Water
Management will arrange the incoming mission in
cooperation with MERIT Advisory (cluster
coordinator)
Cluster Role: The cluster members arrange company
visits in the Netherlands, as well as a networking
reception, and contribute to a seminar for the incoming
mission
Output: Decision makers from government have
become acquainted with the Dutch products and
services in the field of waste management and waste

17. Nationale Waste Management
Branche Organisatie
The development and professionalization of the national
sector organisation for waste management in India consists of
these 3 activities:
 Exchanging knowledge with representatives of the NSWAI
and other government officials
 The organisation of a training module (in-class and online
training) for bureaucrats and other important government
officials
 The dissemination of knowledge directed at decision
makers and influencers at Municipalities and State Pollution
Control Boards concerning Dutch IWMS
Cluster Role: Contributing to the G2G programme in kind
Output: The NSWAI's level of knowledge is taken to the next
level, which makes it possible for this organisation to play a
proactive advisory role, with the aid of Dutch knowledge and
experience, for Central government and Local authorities

18. Database of Government
Contacts
 The accumulation of a database of all relevant
contacts within the Central government, State
Governments, Pollution Control Boards, and
Municipalities (with more than 500,000 residents) in
the focus areas
 The objective is to map out all decision makers and
influencers with regard to waste management /
waste2energy / bioenergy in governments
Cluster Role: The Dutch Department of Public Works
and Water Management will carry out this assignment,
in cooperation with Holland House Bangalore
Output: Complete database with all relevant
information of decision makers and influencers
amongst central government and local authorities

19. Knowledge to Knowledge (K2K)
 Capacity building by way of student exchanges and specific
project assignments. An exchange will take place between
students from the University of Nijenrode and an Indian
university, to be defined at a later stage
 K2K in a substantive manner, and will provide input for the
G2G dissemination of knowledge through the NSWAI
 The 5 best Indian students will be invited for a 6-month
traineeship with the companies in the cluster
Clusters Role: Contributing to the K2K programme in kind.
Substantive preparation for and participation in the modules
and facilitation of traineeships in the Netherlands for Indian
students
Output: The preparation of a Research Paper which provides
insight into the current decision making process, project
implementation processes and enforcement of legislation
amongst central government

20. Positioning
 The identification of projects and opportunities
for cooperation in India, with various
municipalities and other potential clients, is of
crucial importance to the cluster of participating
companies
These five activities serve to position the cluster of
companies in an optimal manner:
 Input of liaison, Northern and Eastern India
 Input of liaison, Southern and Western India
 Exhibition
 Identification of pilot projects with potential
clients

21. Input of Senior Liaison,
Northern and Eastern India
 Strengthening the Dutch Embassy, with a
liaison for the Northern / Eastern region of
India
Clusters Role: The Dutch Embassy in Delhi hires
the liaison as extra support for the embassy.
Holland House takes care of introductions with
interested parties within the Holland House
network
Output: A good network within government and
trade and industry; A representative of the
cluster of companies in India

22. Input of Senior Liaison,
Southern and Western India
 Strengthening the embassy, with a liaison for
the Southern / Western region of India, with a
workplace at Holland House in Bangalore
Clusters Role: The Dutch Embassy in Delhi hires
the liaison as extra support for the embassy.
Holland House takes care of introductions with
interested parties within the Holland House
network
Output: A good network within government and
trade and industry; A representative of the
cluster of companies in India

23. Exhibition
 Participation in the IFAT Mumbai in 2015, the
leading exhibition in the field of Waste
Management / Clean Technologies, with a
Dutch pavilion
Clusters Role: Contributing to the IFAT exhibition
in kind
Output: Dutch companies benefit from continued
relations with Indian collaborative partners,
clients and prospects

24. Identification of pilot projects
with potential clients
 The identification of collaborative partners, pilot
projects and / or commercial assignments, to
demonstrate how Dutch products and services
offered by the cluster can be used in India
Clusters Role: Input of hours, to identify potential
pilot projects / contracts and collaborative partners,
and to arrange for local financing
Output: Indian clients potentially interested in Dutch
products and services are interested in the effective,
sustainable and efficient working method of Dutch
products

25. Opportunities in India - PIB
Cluster

26. Bangalore & Hyderabad –
Southern India
 Mandur Dumpsite: lobbying with the BBMP
for a bio-remediation project - Bangalore
 Mavallipura: lobbying with local MLA for
capping and gas extraction project -
Bangalore
 Animal Slaughter House waste biogas (CNG)
project (BOT model, no tendering) -
Bangalore
 Animal slaughter house waste biogas (CNG)
project (BOT model, no tendering) -
Hyderabad
 Organic fraction MSW biogas project (BOT or
revenue sharing) - Hyderbad

27. Mumbai, Pune & Goa – Western
India
 Landfill gas extraction project (potentially a
DHK subsidy pilot) – Pune
 Feasibility study on Kanjur (part of a
sanctioned project for one of the PIB
members) – Mumbai
 Negotiating on Feasibility Study on Mallud
Dumpsite (paid by owner) – Mumbai
 Tendering for new IWMS project - Goa
 DB tech has already installed 3 projects over
there - Goa

28. Gurgaon (NCR), Himachal
Pradesh - Northern India, Agartala
– East India
 Landfill: lobbying for capping and closing of
current dumpsite – Gurgaon
 Fresh waste: lobbying for an integrated waste
management solution (centralized) or various
decentralized biogas solutions – Gurgaon
 Discussion with Urban Development Authority
to investigate a solution for waste
management – HP
 Feasibility Study on dumpsite (part of a
sanctioned project for one of the PIB
members) - Agartala

29. Opportunities in Sri Lanka
 Capping and gas extraction project (assisting
with funding of the project, tech has been
decided upon)

30. Thank you
Rutger de Bruijn – Director
rmdebruijn@nexusnovus.com
+91 80 4943 7800