An overview of the business...

1. WIRL helps B2C businesses to increase sales and
win much sought after new customers
Brands and consumers need a better way of communicating
RETAIL | RESTAURANTS | BARS | HEALTH & FITNESS
TRAVEL | ENTERTAINMENT | CHARITY and more…
WIRLIt’s What I Really Like

2. • Marketing is back to front. Reach
is determined by a brand’s
budget, not consumer preference.
• Consumers actively avoid most
ads. Platforms like Facebook &
Google perform better for brands
with big budgets.
• Many small & niche brands
struggle as they can’t affordably
win customers and increase sales.
• WIRL empowers consumers to
only hear from the brands they
love, regardless of their size.
*brand = any B2C business, service provider or charity
Consumer Marketing is Broken & Brands* Need Help
Half the money I spend
on advertising is wasted;
the trouble is I don’t
know which half.
John Wannamaker

3. • Users select brands to follow and
can add/remove others as their
tastes change over time.
• Users control what they receive*,
how communications arrive and
who can reach them.
• Brands avoid waste by only
targeting customers that want to
hear from them.
• Brands increase sales as they get
the right message to the right
people at the right time.
*offers, invitations, content etc.
WIRL Benefits Brands & Consumers Equally

4. • Premium listings start at
£10/month, levelling the playing
field for small businesses.
• Send direct offers to customers
and increase sales during troughs
in trading.
• Increase engagement as
messages arrive on instant
messenger or SMS.
• Target customers based on real
and immediate needs or create
new opportunities with well-
timed incentives.
WIRL Helps Smaller Brands to Compete

5. Poorly chosen gifts was the central theme of the Harvey Nichols #GiftFace campaign (Christmas 2015). Click image to view video.
• 400m people spend over £200bn
every year on gifts for family and
friends.
• The waste on unwanted gifts
grew by 68% in 2017 as people
gamble on what to buy.
• Amazon vouchers have become
the default gift, denying our
favourite brands of much-
needed sales.
• WIRL ensures a user’s favourite
brands, likes, wants and needs
are visible to gift buyers.
WIRL Gives Brands Access To New Revenue Streams
© Harvey Nichols 2015. Click image to view video.

6. • Be seen and endorsed as the
friends and family of your
existing customers shop for gifts.
• Promote your business to people
who like complementary brands
and have relevant interests.
• Replace lost customers as their
tastes change with others as they
enter your target demographic.
• Run promotions and appear in
front of new customers as they
create an account on WIRL.
WIRL Helps Brands to Win New Customers

7. • Google markets heavily around
the importance of capitalising on
customer need.
• The quickest to respond in these
micro-moments benefits. It’s
obvious, but until now, it has
been difficult to achieve.
• WIRL is a platform built on
micro-moments (gift buying)
where users need to know and
have a deadline to buy.
• Partner brands also create their
own micro-moments by
presenting offers that compel
their customers to buy.
WIRL Ensures Brands Stand Out When It Matters

8. • 10x additional awareness via
endorsement from customers to
their friends and family.
• Be seen in “need to buy”
moments when gift buyers are
wide open to influence.
• Convert awareness to sales
through highly targeted, well-
timed communications.
• More cost-effective marketing as
less needs to be spent pushing
consumers down the funnel.
Brands Increase Sales & Reduce Their Marketing Costs
Improving the conversion of awareness into sales
Typical focus of
marketing budget.
Create a brand that
people want to follow.
WIRL increases
discovery & conversion
at the most valuable
part of the funnel
WIRL value

9. How it Works

10. • Soft-launch limited to Leeds with
a focus on small-medium sized
brands that serve students.
• Capitalise on 1st year students
being new to the area and open
to discovering their future
favourites.
• Launch will include a funded
marketing campaign to
encourage student sign-ups.
• Objective to secure case studies
that encourage paid partner
listings and to reassure potential
investors.
Launching In Leeds – November 2018
Incentive to Sign-Up
• £500/yr worth of gifts that
you really like, want & need.
• £250/mth prize draw.
• Immediate offers from your
favourite brands.
• Offers and incentives from
emerging brands.

11. To find out more, please contact…
Steven Binnion | steven@Remind2Find.com | +44 (0) 7866 118 949
Beta platform - www.Remind2Find.com
**WIRL contact details will follow**
WIRL
Brands and consumers communicating in harmony on a
self-service marketing platform. It’s how it’s meant to be.
It’s What I Really Like