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Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Using Project-Based Learning
for Business Education:
Opportunities and Challenges
Dr. Sunil Hazari, Professor
Department of Marketing & Real Estate
Richards College of Business
http://www.westga.edu/~shazari
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Agenda
What is Project Based Learning (PBL)?
Sample Projects
Advantages of PBL
Student Comments & Concerns
PBL -> Portfolios
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Project-based learning (PBL) is a
student-centered pedagogy in which
students acquire a deeper
knowledge through active
exploration of real-world challenges
and problems.
John Dewey (1902)
Source: Wikipedia
“Learning by Doing”
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
“Doing Projects”
 Individual
 Summative
 Structured
 Follows learning
 Academic in nature
 Focus is on end-product
“Project based Learning”
 Guidance/Collaboration
 Formative
 Open-ended
 Part of learning
 Real world context
 Focus on Process & Product
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Cover Letter
(Individual Project)
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Team Service Project
(Critical Thinking + Collaboration + Communication)
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Discussion Post
(Communication)
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Student
Publication
StudentStudent
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Field Project
(Reliability Analysis)
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Web Project
Plan Outline
Web Design
Projects
- Dreamweaver
- SeaMonkey
- Wordpress
- Weebly
- Wix
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Monetizing
Blogs
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Video Resume
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Project Examples
 Research Papers
 Industry Reports
 Case Studies
 Job Search Documents
 Team Service Project
 Survey Development
 Test Construction
 Web Project
 Wikis
 Blogs
 Podcasts/Screencasts
 Video Production
 Google Docs
 Social Media Tools
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Student Comments
I can now build a
website for my
small business
Information
learned from the
project gave me
some great ideas
Project helped me
with my teamwork
and leadership
skills
....my eyes have been
opened to technology,
not only for classwork
but also my banking
career
My teamwork and
leadership skills
have improved
I was able to be
creative, which
doesn't happen
often in college
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Student Concerns
Too much work
Is the project
information going
to be on the final
exam?
The team project
was challenging; I
prefer individual
projects
The “teacher” did
not “teach” !
Online classes
should not have
long projects
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Advantages of PBL
 Critical Thinking + Collaboration + Communication
 Assessment for learning (feedback)
 Motivation + Satisfaction
Hazari, S. & Thompson, S. (2015). Investigating factors
affecting group processes in virtual learning environments.
Business and Professional Communication Quarterly,78(1), 33–54.
(Paper available from http://www.westga.edu/~shazari )
 Real world projects
 Showcase for potential employers…..
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Portfolio
Project
..n
Project
1
Project
2
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
• Case Studies
• Business Plans
• Research
Papers
• Industry
Reports
• Web Projects
• My Blog
Jane Student
Sample Portfolio of a UWG Business Student
BLACKBOARD
PORTFOLIO
TOOL
Department of Marketing & Real Estate
Prof. Hazari, UWG
http://www.westga.edu/~shazari
Questions /Comments?
Dr. SUNIL HAZARI
shazari@westga.edu
http://www.westga.edu/~shazari

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Using Project-Based Learning for Business Education: Opportunities and Challenges

  • 1. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Using Project-Based Learning for Business Education: Opportunities and Challenges Dr. Sunil Hazari, Professor Department of Marketing & Real Estate Richards College of Business http://www.westga.edu/~shazari
  • 2. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Agenda What is Project Based Learning (PBL)? Sample Projects Advantages of PBL Student Comments & Concerns PBL -> Portfolios
  • 3. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Project-based learning (PBL) is a student-centered pedagogy in which students acquire a deeper knowledge through active exploration of real-world challenges and problems. John Dewey (1902) Source: Wikipedia “Learning by Doing”
  • 4. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari “Doing Projects”  Individual  Summative  Structured  Follows learning  Academic in nature  Focus is on end-product “Project based Learning”  Guidance/Collaboration  Formative  Open-ended  Part of learning  Real world context  Focus on Process & Product
  • 5. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Cover Letter (Individual Project)
  • 6. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Team Service Project (Critical Thinking + Collaboration + Communication)
  • 7. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Discussion Post (Communication)
  • 8. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Student Publication StudentStudent
  • 9. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Field Project (Reliability Analysis)
  • 10. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Web Project Plan Outline Web Design Projects - Dreamweaver - SeaMonkey - Wordpress - Weebly - Wix
  • 11. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Monetizing Blogs
  • 12. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari
  • 13. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Video Resume
  • 14. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Project Examples  Research Papers  Industry Reports  Case Studies  Job Search Documents  Team Service Project  Survey Development  Test Construction  Web Project  Wikis  Blogs  Podcasts/Screencasts  Video Production  Google Docs  Social Media Tools
  • 15. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Student Comments I can now build a website for my small business Information learned from the project gave me some great ideas Project helped me with my teamwork and leadership skills ....my eyes have been opened to technology, not only for classwork but also my banking career My teamwork and leadership skills have improved I was able to be creative, which doesn't happen often in college
  • 16. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Student Concerns Too much work Is the project information going to be on the final exam? The team project was challenging; I prefer individual projects The “teacher” did not “teach” ! Online classes should not have long projects
  • 17. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Advantages of PBL  Critical Thinking + Collaboration + Communication  Assessment for learning (feedback)  Motivation + Satisfaction Hazari, S. & Thompson, S. (2015). Investigating factors affecting group processes in virtual learning environments. Business and Professional Communication Quarterly,78(1), 33–54. (Paper available from http://www.westga.edu/~shazari )  Real world projects  Showcase for potential employers…..
  • 18. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Portfolio Project ..n Project 1 Project 2
  • 19. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari
  • 20. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari • Case Studies • Business Plans • Research Papers • Industry Reports • Web Projects • My Blog Jane Student Sample Portfolio of a UWG Business Student BLACKBOARD PORTFOLIO TOOL
  • 21. Department of Marketing & Real Estate Prof. Hazari, UWG http://www.westga.edu/~shazari Questions /Comments? Dr. SUNIL HAZARI shazari@westga.edu http://www.westga.edu/~shazari