SlideShare ist ein Scribd-Unternehmen logo

Developing Marketing Strategies and Plans

•Als PPS, PDF herunterladen•
•
Khawaja Naveed
Khawaja Naveed

Developing Marketing Strategies and Plans

Business
1 von 38
DEVELOPING MARKETING STRATEGIES & PLANS Company and Marketing Strategy: Partnering to Build Customer Relationships
[object Object],[object Object],[object Object],[object Object],The Nature of Strategic Planning
Strategic-Planning, Implementation, and Control Process Planning Measuring results Diagnosing results Taking corrective action Implementation Corporate planning Division planning Business planning Product planning Organizing Implementing Control
Four Steps of Organizational Strategic Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Business Units ,[object Object]
Characteristics of SBUs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning at Different Management Levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Levels of Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Levels of Planning ,[object Object]
The Value-Delivery Process (a) Traditional physical process sequence (b) Value creation & delivery sequence Sell the product Make the product Procure Design product Make Price Sell Advertise/ promote Distribute Service Choose the Value Provide the Value Tactical marketing Strategic marketing Communicate the Value
Strategic Planning at Co-operate Level ,[object Object],[object Object],[object Object]
Strategic Planning at Co-operate Level ,[object Object],[object Object]
Market-Oriented Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Strategic Planning at Co-operate Level
 
Factors Influencing Company Marketing Strategy Target customers Competitors Marketing intermediaries Publics Suppliers Marketing information system Marketing planning system Marketing organization system Marketing organization and implementation Product Promotion Place Price Demographic/ economic environment Social/ cultural environment Technical/ physical environment Political/ legal environment
MARKETING PLANNING Company and Marketing Strategy: Partnering to Build Customer Relationships
The Business Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object]
BCG Growth Market Share Matrix ,[object Object],[object Object]
3-7 Stars Cash cows Dogs Question marks High Low High Low COMPANY’S MARKET SHARE INDUSTRY GROWTH RATE
Each Cell in the Grid BCG Growth Share Matrix ,[object Object],[object Object]
Each Cell in the Grid BCG Growth Share Matrix ,[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyzing the Current Business Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing’s Role in Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Establish the Business Portfolio ,[object Object],[object Object],[object Object]
Three Intensive Growth Strategies: Ansoff’s Product/Market Expansion Grid
Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy
Marketing Strategy ,[object Object],[object Object],[object Object],Strategy ,[object Object],[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object],[object Object],Strategy ,[object Object],[object Object],[object Object]
Managing the Marketing Effort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Functions
Managing the Marketing Effort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Functions ,[object Object],[object Object],[object Object],[object Object]
Managing the Marketing Effort ,[object Object],[object Object],Marketing Functions ,[object Object],[object Object],[object Object],[object Object]
Managing the Marketing Effort ,[object Object],[object Object],Marketing Functions ,[object Object],[object Object],[object Object],[object Object]
Measuring Effectiveness ,[object Object],[object Object]
Levels of a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s Generic Strategies ,[object Object],[object Object],[object Object]
 

Empfohlen

The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 
Marketing & Sales Year Plan
Marketing & Sales Year PlanMarketing & Sales Year Plan
Marketing & Sales Year PlanGreen Growth Consulting
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningRachit Walia
 
Fundamentals of Marketing Management
Fundamentals of Marketing ManagementFundamentals of Marketing Management
Fundamentals of Marketing ManagementYodhia Antariksa
 
Marketing plan
Marketing planMarketing plan
Marketing planMushood Badulla
 
Business plan
Business plan Business plan
Business plan Advance Business Consulting
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategySVPMA
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 

Empfohlen

The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 
Marketing & Sales Year Plan
Marketing & Sales Year PlanMarketing & Sales Year Plan
Marketing & Sales Year PlanGreen Growth Consulting
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningRachit Walia
 
Fundamentals of Marketing Management
Fundamentals of Marketing ManagementFundamentals of Marketing Management
Fundamentals of Marketing ManagementYodhia Antariksa
 
Marketing plan
Marketing planMarketing plan
Marketing planMushood Badulla
 
Business plan
Business plan Business plan
Business plan Advance Business Consulting
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategySVPMA
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkMark Officer
 
Sales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSlideTeam
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateFour Quadrant LLC
 
Sales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSlideTeam
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Marketing plan
Marketing planMarketing plan
Marketing planLaith Eid, MBA, I-MEC
 
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYChapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
 
Growth Strategies
Growth StrategiesGrowth Strategies
Growth StrategiesKamraan
 
Go-to-Market Business Plan Template
Go-to-Market Business Plan TemplateGo-to-Market Business Plan Template
Go-to-Market Business Plan TemplateJoseph Schwartz
 
Marketing plan
Marketing planMarketing plan
Marketing planMarketing Utopia
 
Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...SlideTeam
 
corporate level strategies
corporate level strategiescorporate level strategies
corporate level strategiesMohammed shebeer VP
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
 
Business Model and Strategy
Business Model and StrategyBusiness Model and Strategy
Business Model and StrategyCopenhagen Business School
 
marketing plan
marketing plan marketing plan
marketing planPooja Rani
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - IntroductionNANDA KISHORE SETHURAMAN
 
sales plan
sales plansales plan
sales planejensene
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing PlanNCVPS
 
Kotlermm14ch07dppt 9
Kotlermm14ch07dppt 9Kotlermm14ch07dppt 9
Kotlermm14ch07dppt 9Youth for Better Future
 
Analyzing Business Markets and Business Buying Behavior
Analyzing Business Markets and Business Buying BehaviorAnalyzing Business Markets and Business Buying Behavior
Analyzing Business Markets and Business Buying BehaviorVi-Ann Javil
 

Weitere ähnliche Inhalte

Was ist angesagt?

Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkMark Officer
 
Sales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSlideTeam
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateFour Quadrant LLC
 
Sales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSlideTeam
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Choudhry Asad
 
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYChapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
 
Growth Strategies
Growth StrategiesGrowth Strategies
Growth StrategiesKamraan
 
Go-to-Market Business Plan Template
Go-to-Market Business Plan TemplateGo-to-Market Business Plan Template
Go-to-Market Business Plan TemplateJoseph Schwartz
 
Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...SlideTeam
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
 
marketing plan
marketing plan marketing plan
marketing planPooja Rani
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
sales plan
sales plansales plan
sales planejensene
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing PlanNCVPS
 

Was ist angesagt? (20)

Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Sales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation Slides
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy Template
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy Template
 
Sales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation SlidesSales Strategy PowerPoint Presentation Slides
Sales Strategy PowerPoint Presentation Slides
 
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYChapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
 
Growth Strategies
Growth StrategiesGrowth Strategies
Growth Strategies
 
Go-to-Market Business Plan Template
Go-to-Market Business Plan TemplateGo-to-Market Business Plan Template
Go-to-Market Business Plan Template
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...
 
corporate level strategies
corporate level strategiescorporate level strategies
corporate level strategies
 
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and PlansChapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
 
Business Model and Strategy
Business Model and StrategyBusiness Model and Strategy
Business Model and Strategy
 
marketing plan
marketing plan marketing plan
marketing plan
 
Go to market planning
Go to market planningGo to market planning
Go to market planning
 
Marketing Strategy - Introduction
Marketing Strategy - IntroductionMarketing Strategy - Introduction
Marketing Strategy - Introduction
 
sales plan
sales plansales plan
sales plan
 
The Marketing Plan
The Marketing PlanThe Marketing Plan
The Marketing Plan
 

Andere mochten auch

Analyzing Business Markets and Business Buying Behavior
Analyzing Business Markets and Business Buying BehaviorAnalyzing Business Markets and Business Buying Behavior
Analyzing Business Markets and Business Buying BehaviorVi-Ann Javil
 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business MarketsNishant Agrawal
 
Ch7 Kotler and Keller presentation
Ch7 Kotler and Keller presentationCh7 Kotler and Keller presentation
Ch7 Kotler and Keller presentationkeiyaa
 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business MarketsAndrew Bongsky
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorSumit Pradhan
 
Chapter 6 Analyzing Consumer Markets
Chapter 6 Analyzing Consumer MarketsChapter 6 Analyzing Consumer Markets
Chapter 6 Analyzing Consumer MarketsMary Anne Cuartero
 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer MarketsAIMS Education
 
Business to business marketing ppt
Business to business marketing pptBusiness to business marketing ppt
Business to business marketing pptSukriti Mal
 

Andere mochten auch (10)

Kotlermm14ch07dppt 9
Kotlermm14ch07dppt 9Kotlermm14ch07dppt 9
Kotlermm14ch07dppt 9
 
Analyzing Business Markets and Business Buying Behavior
Analyzing Business Markets and Business Buying BehaviorAnalyzing Business Markets and Business Buying Behavior
Analyzing Business Markets and Business Buying Behavior
 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business Markets
 
Ch7 Kotler and Keller presentation
Ch7 Kotler and Keller presentationCh7 Kotler and Keller presentation
Ch7 Kotler and Keller presentation
 
Analyzing Business Markets
Analyzing Business MarketsAnalyzing Business Markets
Analyzing Business Markets
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer Behavior
 
Chapter 6 Analyzing Consumer Markets
Chapter 6 Analyzing Consumer MarketsChapter 6 Analyzing Consumer Markets
Chapter 6 Analyzing Consumer Markets
 
B2B Marketing Strategy
B2B Marketing StrategyB2B Marketing Strategy
B2B Marketing Strategy
 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer Markets
 
Business to business marketing ppt
Business to business marketing pptBusiness to business marketing ppt
Business to business marketing ppt
 

Ähnlich wie Developing Marketing Strategies and Plans

Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Processdr_ahmadov
 
CH 2 marketing abdikarim last 1 update.pptx
CH 2 marketing abdikarim last 1 update.pptxCH 2 marketing abdikarim last 1 update.pptx
CH 2 marketing abdikarim last 1 update.pptxZahraAli91872
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlSumit Pradhan
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Finalleilajannati
 
Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Hassan Ali
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plans.munthe
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2darcy.butler
 
Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA Babasab Patil
 
STRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusSTRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusIshwar Bulbule
 
Strategic marketing and rural marketing
Strategic marketing and rural marketingStrategic marketing and rural marketing
Strategic marketing and rural marketingNil Wahulkar
 
Strategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanStrategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanMarjorie Rice
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingJuan Elias Guzman Vilchis
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingJuan Elias Guzman Vilchis
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planningaditya_vyas
 

Ähnlich wie Developing Marketing Strategies and Plans (20)

Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
 
CH 2 marketing abdikarim last 1 update.pptx
CH 2 marketing abdikarim last 1 update.pptxCH 2 marketing abdikarim last 1 update.pptx
CH 2 marketing abdikarim last 1 update.pptx
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and Control
 
Marketing Plan Final
Marketing Plan FinalMarketing Plan Final
Marketing Plan Final
 
Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4Marketing plan-final-1201071514114303-4
Marketing plan-final-1201071514114303-4
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Chapter 2.pdf
Chapter 2.pdfChapter 2.pdf
Chapter 2.pdf
 
Mar 20 presentation #2
Mar 20 presentation #2Mar 20 presentation #2
Mar 20 presentation #2
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2
 
Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA Foundations of strategic marketing management ppt @ MBA
Foundations of strategic marketing management ppt @ MBA
 
STRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusSTRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University Syllabus
 
Chapter 2
Chapter 2Chapter 2
Chapter 2
 
Strategic marketing and rural marketing
Strategic marketing and rural marketingStrategic marketing and rural marketing
Strategic marketing and rural marketing
 
Strategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanStrategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing Plan
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
 
Alineación estratégica del departamento de Marketing
Alineación estratégica del departamento de MarketingAlineación estratégica del departamento de Marketing
Alineación estratégica del departamento de Marketing
 
MARKETING-CH2
MARKETING-CH2 MARKETING-CH2
MARKETING-CH2
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
Cmarketing 2
Cmarketing 2Cmarketing 2
Cmarketing 2
 

Kürzlich hochgeladen

Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Availablepr788182
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSkajalroy875762
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSpanmisemningshen123
 

Kürzlich hochgeladen (20)

Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 

Developing Marketing Strategies and Plans

  • 1. DEVELOPING MARKETING STRATEGIES & PLANS Company and Marketing Strategy: Partnering to Build Customer Relationships
  • 2.
  • 3. Strategic-Planning, Implementation, and Control Process Planning Measuring results Diagnosing results Taking corrective action Implementation Corporate planning Division planning Business planning Product planning Organizing Implementing Control
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The Value-Delivery Process (a) Traditional physical process sequence (b) Value creation & delivery sequence Sell the product Make the product Procure Design product Make Price Sell Advertise/ promote Distribute Service Choose the Value Provide the Value Tactical marketing Strategic marketing Communicate the Value
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.  
  • 16. Factors Influencing Company Marketing Strategy Target customers Competitors Marketing intermediaries Publics Suppliers Marketing information system Marketing planning system Marketing organization system Marketing organization and implementation Product Promotion Place Price Demographic/ economic environment Social/ cultural environment Technical/ physical environment Political/ legal environment
  • 17. MARKETING PLANNING Company and Marketing Strategy: Partnering to Build Customer Relationships
  • 18.
  • 19.
  • 20. 3-7 Stars Cash cows Dogs Question marks High Low High Low COMPANY’S MARKET SHARE INDUSTRY GROWTH RATE
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Three Intensive Growth Strategies: Ansoff’s Product/Market Expansion Grid
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.