principle of marketing

1. Acknowledgement
In the name of Allah most merciful and beneficent.
We are very thankful to almighty Allah who gave us the opportunity, courage and insight to
explore more knowledge to complete this whole for his blessing that have brightened in all
parts of our lives and our parents whose prayer always supported us in every task.
In scripting this project, we were guided by our by our experience, knowledge and interest in
the subject fundamental marketing. Marketing subject is a very interesting subject. that is
possible due to his unique and natural style of teaching we were teaching we ever experienced
during our academic. And through his motivational behavior we are able to complete this
difficult task. our group fellows name is
Abdul Redman l1s13mbam2015
Zubair shahid l1s13mbam0133
M. waqas l1s13mbam2074

2. Table of contents
 Executive summary page no. 3
 Marketing strategies page no.4
 Customer perceived value
 Competitors analysis
 Customer built profitable relationship
 Customer buying behavior
 Consumer adoption process
 Segmentation and target marketing
 Conclusion
 Preferences
 appendices

3. Executive summary
Business is a never ending race and in the fast running world of business, there is variety of
products and shops, showrooms, setups and etc. The main purpose of this report concerns the
research managing conflicts in organization. The organization that is chosen for our research
report is nestle. Data and observation analysis, recommendations for managing conflicts is also
discussed. The methods used for collecting data for this report are surveys, questionnaires,
personal observations, personal interviews, newspapers, internet etc.
In the first section, we had given an introduction about the chosen organization nestle and then
a brief description about nature of conflict in the organization and its various types and causes
of conflict.
The second section is consists of literature review, in which we had discussed the theories and
research papers of different researchers where they explain about conflicts and its causes in an
organization and moreover how an organization can prevent those conflicts with best possible
solution.
The third section comprises of research methodology, research nature, data collection
techniques and sampling method.

4. Part 1
 product name and colour scheme for packing
 Name : water melon juice
 Colour :Red and green
 Product development
We will select product development expansion grid strategies .why?
Because our company is existing and we are introducing a new product in
the existing market. The main purpose of our product to expand the
company.
 Steps of marketing strategy
In product devolvement just we will promote our product into the market
because our company and market is existing and we are introduce a new
product so we will try to promote our product from different steps
I. Advertising
Firstly we will promote our product through advertising
from different ways, like broadcast, bilboad, internet etc
II. Personal selling
We will sell our product through personal sling, it involves
personal interaction between two or more peoples ,so
each person can observe the other needs and wants.

5. III. Sale promotion
We are doing sale promotion from different ways like discount,
coupon, we are getting discount and coupon in different deals.
IV. Public relation
As you public relation is very believable for customers like
news stories, features, sponsorships, its can very helpful
for new product.
V. Direct marketing
We will sale our product through direct marketing,
because direct marketing is immediate and customized.
 Customer perceived value
The customer evaluation of the different between all the benefits and all
the cost of a market offering relative to those of competing offers, so we
can customer perceived value through ,price ,quality,taste.brand name,
religion etc.

6.  Competitors analysis
Competitors of nestle in market
 Shezan
 Minute maid
 Frooti
 Olpers
 saints
 Tropicana
Shezan is the main competitor of Nestle juices nestle juices compete their customer
on quality basis because In Pakistan there in no big name in pure fruit juices. nestle
provide their customer pure fruit juices.
Swot analysis of shezan juice
Strengths
 Shezan has it own fruit form,
 shezan juice operate in market earlier then nestle juice.
 Better knowing the culture of country.
Weakness
 Less product awareness in consumer mind.
 Rising manufacturer cost.
 Inadequate human resources.

7. Swot analysis of nestle juices
strengths
 Brand image
 Marketing strategies established by the company are innovative and lure customers .
 Quality product
 Skilled labor
 Educated staff
 Large number of offering etc.
Weakness
 Storage ability
 Nestle juice not satire able fore long time
Opportunity
 Supportn foreign investor
 Scientifically gas
 Changing social trend
 Health conscious
Threats
 Government regulation
 Increase in competition
 Entry barrier
 Labour coast
 Swot analysis of Tropicana

8.  Strength
1. Excellent branding and advertising
2. Excellent distribution and availability
3. Health Oriented
 Weakness
1. Slightly higher price
2. Less Quantity
 Opportunity
1. Leverage successful brand Pepsi
2. Advertise more
3. Buy out competition
4. More Brand recognition
 Threats
1.Threat from other drinks competitors
2.Threat from substitutes like fruit juices
 Built profitable customer relationship
we can built and maintain profitable relationship with customer by delivering superior
customer value and satisfaction. We can more carefully select customer uses selective
relationship management to target fewer, more profitable customer. We will survey the market
and consider the needs and want of the customer and prefer him.

9. Part 2
 Variety seeking behavior
Our customer will adopt variety seeking behavior to respect our product because our product
price is low involvement and significant different from other products, so our customer will
adopt variety seeking behavior to respect our product, because customer easily switch of the
product to change our taste.
As a marketer we will take these steps than consumer will favor our product
 Keeping shelves fully stocked
 Running frequent reminder advertising
 Offering low prices
 Special deals
 Free samples
 Consumer adoption process
Consumer adoption process these are as fellows.
i. Awareness
Firstly consumer aware from our product through advertising but lack
information about it.
ii. Interest
After awareness consumer seeks information about the new product.

10. iii. Evaluate
Consumer evaluates the alternatives.
iv. Trial product
When consumer satisfied about our product then he/she will trial our
product.
v. Adoption
After all process if consumer experience has been good then he/she will
purchase our product otherwise he/she will reject our product because
its mean consumer experience has not been good.
Conclusion
The company should huge expense on advertisement in rural area in Pakistan to
create awareness in the mind of local area people. The company should held
seminars and meeting for the promotion of nestle juice.