Personal Marketing 101....

1. Personal Marketing
101
What, How, Why, Where, When?

2. If we were to say:
Social Networking
Personal Branding
Search Engine Optimisation
Reputation Management
Lead Generation
Persona Management
…..would you think we were talking nonsense?

3. When we start talking
to people about these
things, they tend to
roll their eyes

4. …so go on, roll them

5. The truth is that you can ignore these
concepts, but you do so at your absolute
peril

6. Companies that want to sell their services or
products will struggle to succeed unless
they invest time and effort in generating
awareness and interest…
It’s called M-A-R-K-E-T-I-N-G

7. In a difficult market with limited demand and
increased competition, companies who fail
in this area will really struggle

8. The employment market is no different
If you don’t raise awareness of who you are, what
you do and what you’ve achieved, expect to lose
out to other people who do

9. Unfortunately, stuff like this:
Sounds boring, expensive and difficult

10. The good news is that it really isn’t.
It can be easy, cheap and fun. If you stick with
us, we’ll show you how.

11. We won’t be able to achieve that in one little
presentation
It’ll take some time.
This is just an
introduction, to get you
thinking.

12. In particular, we want you to think about one
question.

13. That
question
is

14. How are my potential future
employers going to find out
about me?

15. Once you’ve answered this question, start thinking
about:
- How easy you’re making it for future employers to find
out about you
- How much it costs a future employer to find out about
you
- How you could make it easier for your potential future
employers to find out about you
And we’ll see you in the next part of this tutorial to
discuss this in a little more depth.