Outreach programmes in libraries

1. OUTREACH
PROGRAMS
IN
LIBRARIES
Presented at KLA school Librarian Workshop at MEWA-
Mombasa on 21st June 2014 by: Michael Maua

2. Content
 Demystify
Outreach
 Application of
Outreach in
school libraries
 Conclusion
22 June 2014
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3. Definition of Outreach
Outreach encompasses
of every program
strives to meet certain
goals, reach targeted
audiences, and
disseminate22 June 2014
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4. Demystifying Outreach
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 Marketing and outreach are not separable.
They are directly related to one another.
The more marketing one does, the more
results you will have. Outreach follows this
same premise.
 Create a marketing plan for the library, or
scrutinize the one you have in place now.
Be sure that marketing and outreach goals
and objectives are defined.

5. Demystifying outreach cont.
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 Outreach encompasses of every program
strives to meet certain goals, reach
targeted audiences, and disseminate
information.
 In order to realize these, school library
should use materials and programs
already created to seemingly lessen the
planning process but not reduce the
anticipated outcome.

6. 22 June 20146

7. Identify the need
 Market Analysis
 Library strategic
planning goals-5 to
10 years
 community input
 Think critically –
Purposes, objective,
Environmental
factors e.g
Technological,
social, economical,
political etc
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8. Design a programme
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The programme should be :
 Affordable
 Useful
 Identified need should be a priority when
when designing the programme.
Examples: Introduction of riddles, Rubik’s
and box or trolley libraries

9. Evaluate
 Oral feedback
 Suggestion box
 Social media
 Questionnaire
 Mass Media
 Coding
 Statistical
Feedback How to evaluate and monitor
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10. How to Evaluate and Monitor
 Statistical
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11. Coding
Coding is the act of assigning
numerical values to a set of
data in order to make analysis
simpler.
Once data is properly coded it
is then ready to be analyzed.
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12. Add new programs
 Add programs
slowly
 new goals and
objectives to be
added to the
marketing plan
 Change marketing
plan as often as
possible
Programme Staff
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 Have
knowledgeable and
competent staff

13. Conclusion
 Remember non-fiction
and electronic
resources when
serving patrons.
 Respect a variety of
interests.
 Be ready to pair
offerings with the
needs of hands-on
learners.
 Outreach should offer
a special opportunity
to let people who
wouldn’t otherwise
use the library know
that it does cater to
them, too.
 Networking- County
and National
government can be
an excellent source of
information about
potential partners and
ongoing outreach
projects22 June 2014
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