Easily adapt to changing environments. Understand your customer in real time and communicate the right message at the right time while using just the right channel. Can become true through E-Commerce and Customer Data Platform.

1. The only constant is change
Given the evolving nature of technology, digital transformation in B2B cannot
be a large, one-off initiative

2. Be responsive
2
Channels ↗
Devices ↗
Content ↗
Complexity ↗
Uncertainty ↗
When you see something
working, move towards that

3. 3
Data Silos

4. Imaging being your
customers’ companion

5. Enabling customer transactions
– Integration Hub
– Order Management
– Headless Web-Shop
E-Commerce
Platform for B2B
5

6. 6
Enabling customer engagement
– 360° Customer Profiles
– Segmentation
– Data Democratization
Customer Data
Platform for B2B

7. 7
Bauwerk Parquet

8. 8
Attract Convert Close Delight
Followup Convert 2 Services
Convert 1 Category
Page (CP)
Product Detail
Page (PDP)
Service portal
B2B2C Customer Journey
SegmentInformation
Content
Marketing
Order Magazine
Parquet Finder
Make Appointment
in Showroom
Consulting
Appointment
Minutes & product selection
Offer from 3 partners
Purchase
Product registration
NPS Survey
Cleaning and care
products

9. 9
Selection of projects

10. – Founded 2005, 15 years of
E-Commerce innovation
– Team leads in Zurich
– EU development teams
– Four times awarded
for Bauwerk
– CDP innovation projects with
Innosuisse, UZH, UNIGE
10
Digital B2B Experts