1. FACEBOOK STRATEGY Proposed by Eleven Communication

2. AGENDA 1. SOCIAL NETWORK DEVELOPMENT 2. FACEBOOK FACTS AND FIGURES IN VIETNAM 3. FACEBOOK EFFECTS ON COMMUNICATION 4. COMMUNICATION SOLUTION 5. IMPLEMENT PROCESS

3. SOCIAL NETWORK DEVELOPMENT 96% user joint in social network from 16 to 34years old. 1.5 billion visits to social networks per day

4. SOCIAL NETWORK DEVELOPMENT There are more than 200 millions bloggers, 34% of them post information and comments on products and brands. 78% customers trust in others’ recommendations, only 14% trust in advertising.

5. SOCIAL NETWORK DEVELOPMENT Users no longer search for the news, the news find us… In the near future we will no longer search for products and services, they will find us via social media.

7. 70%: To get free content

9. THE SOCIALISATION OF BRANDS Listening first, selling second.

10. FACEBOOK FACTS AND FIGURES IN VIETNAM

11. Yahoo!360 closed in 2009 Yahoo!360 user moved to Facebook and grown so fast

12. Ongoing development chart in Vietnam

13. After 2 years, Facebook had become one of top ten websites in Vietnam

14. FACEBOOK EFFECTS ON COMMUNICATION

15. 1. Branding Facebook builds up dynamic environment for Brands to develop relationships, awareness and engagement to customers 2. Customer engagement Applications allow Brand engage customers effectively with many tools such as: promotions, sale promotion, discusstion, events,... 3. Drive Web Traffic Facebook can drive more traffic to Brand’s website than google. 4. Reputation Management In social network, customer easily share what they need and how they satisfy, so Brand can listen customer and understand customer insights.

16. 5. New Customer Acquisition Providing oppoturnities to seek new potential customers. 6. Advertising Advertising on FB can be implemented according to budgets, target audiences, geography, gender, education level, CPC or CPM advertising. 7. Client Retention Buiding customer relationship via social network. 8. The Viral Effect Social network is the best environment for viral marketing. 9. Feedback Mechanism Easily receiving customer’s feedbacks about brands via applications and conversations of communities.

17. COMMUNICATION SOLUTIONS

18. SOLUTION 1: ADVERTISING BY FLYER FLYER

20. Geography

21. Gender

22. Education levelBudget per day CPC or CPM advetising. Daily report

23. SOLUTION 2: COMMUNITY BUILDING This the method is applied for traditional marketing which require big investment & traditional media used

24. Unconventional method requires a close update and follow up on activities. What we gain from this small budget method is insights, controlled customer data

25. IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW CONCEPT AND COMMUNICATIONSTRATEGY RESEARCH ONLINE CUSTOMER BEHAVIORS COMMUNITION OBJECTIVES COMMUNICATION MESSAGES UPDATE SOCIAL TRENDS ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS

26. COMMUNICATION TACTICS ON FB Full social campaign on Facebook, proposed by Eleven, will be executed from building landing page with applications to get loyal fans.

27. Please contact us for further information ELEVEN COMMUNICATION LTD. No.23, B6 street, Ward 12, Tan Binh Distric, Ho Chi Minh city Phone: (08) 38 119 244 Fax: (08) 38 119 254 Email: dung.le@eleven.vn HP: 0988 335 397

28. THANK YOU VERY MUCH