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1. How Will Blockchain Transform Digital Signage Advertising?
Posted by Varun Bhagat·23h
If you are keenly interested in the news related to cryptocurrency, then you must be aware of the term without
which cryptocurrency is incomplete, and that is "blockchain". Blockchain is the technology that keeps a
record of the data of Bitcoin.
According to the definition, "Blockchain is a distributed, decentralized, and public ledger." The surprising
fact here is that Blockchain is more straightforward than it sounds. Other than cryptocurrency, there are many
more possibilities where Blockchain can play a vital role. One of which is digital signage advertising.
Read further to know how Blockchain will transform digital signage advertising.
But before we begin with it, let us take a brief look at what is Blockchain, if you are new in this field.
What is Blockchain?
I have been wondering that if the blockchain technology is so sophisticated, then why is the name so simple?
After doing research and reading more about Blockchain, I got to know the reason behind it. The technology is
named Blockchain because at its most basic level, and it is just a chain of blocks but not in the traditional
sense of these words.
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2. The word 'block' refers to information stored in 'chain' which is a public database. Simply put,
Blockchain is not centralized at one place or by one organization but at multiple locations by multiple firms.
The first-ever Blockchain was created by Satoshi Nakamoto and was used to create, record, and process
data of bitcoin securely. Blockchain is being used at multiple places by blockchain development companies to
create fantastic software like:
Smart contracts
Management of identities
Payments across borders and much more
Now, let us discuss a little about digital signage before forming a relation between Blockchain and digital
signage.
What is Digital Signage?
Most of us come across multimedia content or video for advertisement purposes. These are the digital
signages installed for the display of the advertisement. When we step out of our houses, we are surrounded by
these signages at bus stops, railway stations, or even airports.

3. If you have ever been to New York City, you must have seen the famous Times Square. All you see there are
buildings covered with digital signages.
Since the start of the digital era, digital signage has been the most traditional way of advertisement. The
reason being, it is easier to maintain than billboards which could only be used once.
Now, the central question of our discussion is how Blockchain will transform digital signage advertising?
Transforming Digital Signage
A decentralized ledger like Blockchain can impact digital signage in many innovative ways. VODXS is a
company that is already using Blockchain to process their work. This company deals in digital display
water faucet systems.
This means that instead of a mirror above the water faucet, there is a display screen that can be used for
displaying digital advertisements. The technology used here is Blockchain which confirms whether an
individual customer viewed the ad or not.
Alex Mardikian, CIO and board member of VODXS said that every VODXS faucet is directly connected to
the Blockchain because of which as soon as the presence is noted, the faucet puts the information
into a transaction on the network. The available nodes pick up these user presence indicators and verify if
the indication is likely to be confirmed or not.

4. If you stick to newer technologies like Blockchain, it will empower customers themselves to choose which
marketers they wish to hear from and all this while getting paid for it! Yes, the concept of Blockchain is
powerful enough to disrupt our world on many fronts. Still, marketing will be the most exciting one.
In the advertising and marketing world, blockchain-based protocols could change how online advertisements
are bought and sold. This means their purchasing, delivery, measurements, and values all can get better with
the introduction of Blockchain.
There are four more ways to how Blockchain will transform digital signage advertising. Let's discuss them
all in detail.
1. Establishing Trust with Ad Buys:
Many times, when companies pay for online advertisements, they may see a massive number of views and
likes on their ad but its impact on their business comes out to be very less.
This happens when advertising companies use bots to generate likes on your ad and shows you a result that
is virtual and not real. In such scenarios, firms must consult a software development company that deals with
blockchain technology. Research shows the cost of the bots was more than $7 billion in damage in 2016
alone.
Blockchain has the power to help you differentiate the actual impressions and the bots on your
advertisements, saving you a lot of money and effort. In layman's terms: companies can make sure they get
the ad they pay for.
2. No More Middlemen
An analyst estimated that if publishers remove mediators, then they can increase their CPM from $1 to $5.
Blockchain is expected to do much more than this. It could eventually shake the marketing strategies so much
that companies can directly pay their targeted audience to view their advertisements.
By using "micro-currencies", companies can compete eagerly for actual audience "attention" and not just
imprints. For instance, The Brave Browser uses its Basic Attention Token (BAT) which allows advertisers to
pay based on the mental efforts of the person viewing the advertisement.
3. Choosing a Better Target Audience
In the past, the audiences were categorized on the database which was collected from different sources such
as one which stated age and sex, the other their salary, and other which tells where they like to dine.
But with the use of blockchain technology advertisers will have the ability to build a customer profile directly
from the customer gaining all the information the patron is willing to give in one go.
This also increases the genuineness of the target audience and helps you invest only in those who are willing
or most likely to buy your product.
4. Improves Transparency
There is nothing like practically checking the genuineness of the company. The patron cannot invest
thousands of dollars in a watch or handbag, to find out the product is counterfeit.
In such scenarios, Blockchain's digital ledger system allows for tamper-proof transparency of every product's
movements through the established supply chain. This means that buyers can quickly check where a product
has come from, who has been handling it, if it is legit or not, whether they are purchasing from an online
auction or a real-life storefront.
All this puts tremendous power into the hands of the customer, enhancing the customer's experiences.
Individual companies, such as the Babyghost fashion line, have even used Blockchain to tell stories about
their products. This included the person who modeled it on the runway.

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While considering all this, Blockchain does more than just creating trust. It builds brands.
Let's Wrap Up
There is still room to see these opportunities for Blockchain to blow up. After all, individual companies stand to
lose in the new blockchain marketing era, and they are the giants of the marketing world.
Still, if we believe that digital transformation is all about customer experience, then Blockchain's entrance into
the industry will be long-lived. It will mean fewer unwieldy pop-ups while browsing. It will also enhance the
customer-company relationships with the companies we as a consumer want to support.
All this will be possible only if you, as a business, hire blockchain developers in India and start implementing
Blockchain in your digital signage for advertisement.
blockchain, advertising, digitaladvertising
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