The document outlines the mission, vision, and values of an organization that aims to promote equity and inclusion through the ethical use of technology. Their mission is to inspire public policies and private initiatives that can positively impact lives, especially the vulnerable. They advocate for using technology to reduce inequalities, promote sustainability, and ethical values. The organization will conduct research, projects, and advisory services with a focus on systemic solutions to challenges of the digital revolution regarding sustainable development, democracy, and equity.

1. Outubro 2017 • Confidencial

2. Achieve equity with
the ethical use of
technology
OUR MISSION

3. Our research and projects inspire
hundreds of public policies and
private initiatives that can positively
impact the lives of millions of people,
specially the most vulnerable.
OUR VISION

4. Put human being
at the center of
problem solving design
Advocacy for precautionary
principle1 as the
base of innovation
Promote Equity and Inclusion
by default at our activities
Defend the regeneration of
the ecosystems
we all depend on
Simplify complexity
to achieve systemic
positive impact
Build and innovate on
existing knowledge
CORE VALUES
1 https://en.wikipedia.org/wiki/Precautionary_principle

5. OUR MANIFESTO TO THE WORLD
Technological progress is not a
force of nature, however, it reflects economic
and social decisions. Choices of companies,
individuals
and Governments can influence the direction
technology takes and, consequently, the
income distribution.
From the book: Inequality: what can be done?
— Anthony B. Atkinson

6. OUR MANIFESTO TO THE WORLD
We believe that the social, economic,
cultural and political inequity among
people in the world, in its present
dimension, although historically common,
is ethically and morally unacceptable, and
a severe danger to the future of mankind,
for a sustainable development and a
happier society
Equity means first and foremost a sense of justice,
fairness and respect for equal opportunities and
rights.
We consider that many of the current technological
advances have simultaneously utopian and dystopian
potential, therefore demand intense research on the
progressive and regressive effects of them on
economics, sustainable development and democracy.
We don't believe in techno-solutionism for all our
problems or the somehow apocalyptic vision of
technological singularity2.
2 https://en.wikipedia.org/wiki/Technological_singularity

7. We are cautiously optimistic that the
technological revolution will create
mechanisms to promote the common good
and increase the quality of life for every
human being. We consider now as a critical
moment to encourage principles, values and
actions in that direction.
We advocate a voluntary and broad debate on principles,
ethics and practices in the development and
accountability of exponential and disruptive technological
innovations.
We understand that the major challenges of humanity
operate in open complex systems, thus shaped by
interconnected, non-linear, self-organized actions and
relationships with multiple causes and effects. We
consider that solutions must be dynamically adapted
to the context, therefore, of "best fit" type and not
"best practice".
We want to take advantage of the devices of the digital
revolution in order to contribute to the reduction of
inequalities, to the regeneration of the ecosystems on
which we all depend and to the promotion of the
ethical values that define us as human beings.
OUR MANIFESTO TO THE WORLD

8. Research
trend reports, white papers etc.
Experimental
Projects
Consulting &
advisory services
Strategic
communication
of cause
INITIAL LIST OF SERVICES DIFFERENTIALS
— Focus on systemic solutions to digital revolution’s
challenges and opportunities for sustainable
development, democracy, inclusion and equity;
— Use of strategic communication as catalyst for
positive debate including strong narrative component
(storytelling);
— Multidisciplinary team with funding and projects'
implementation expertise;
— Knowledge in various areas of digital, information
and communication technologies;
— Wide network of researchers, implementers, funders
and digital technology developers;
— Use of methodologies based on complex systems
design.

9. BOARD OF DIRECTORS
ARIEL KOGAN
Executive Director of Open Knowledge Brazil.
Coordinator of “Voto Legal”. Director of Tikun
Foundation (Argentina). Partner of the company
Sinapsis. AppCivico Consultant. Member of the
Boards of: Minha Sampa, Rede São São Paulo,
ICLEI Latin America, Gender and Number initiative
and Muove Brazil company.
MÁRCIO VASCONCELOS
10 years in the philanthropic sector. At Avina
Foundation (8 years) he was manager of
Technology for Social Change area, Coordinator of
Latin American Civic Innovation Fund (US$ 2.3
million and 20 projects). At Porticus (2 years)
coordinated as consultant the pilot "Democracy,
Citizen Empowerment and Technology in Latin
America" (US$ 2 million and 24 projects).
THIAGO RONDON
An entrepreneur who works to transform business
and political organizations through the use of
technology. He is currently CEO at EOKOE, which
supports organizations in exploring new markets
using cutting edge technology and in APPCÍVICO
that works with politicians, governments and civil
society for tech-based positive impacts.

10. CONSULTING BOARD
ÁLVARO TEÓFILO
He has worked in the Brazilian financial market in the last 20 years in leading
positions of Cyber Security and Fraud Prevention. Acted as Business Information
Security Officer of Citigroup Brasil, CSO of Caixa Seguradora and Grupo Santander
and Superintendent of Security and Fraud in Banco Original. He is currently Director
of Digital Identity Solutions at Tempest Security Intelligence, one of the references in
cyber security in Brazil. He studied Innovation at Harvard Business School and
graduated from Carnegie Mellon University in the Global Leadership course at Cyber
Security.
ANA GUERRINI
Master in Latin American Studies at the University of Oxford and PhD in Information
and Knowledge Society at the Universitat Oberta de Catalunya. Experienced in
urban planning and democratic and effective public policies management, using
participatory processes, transparency and technology and data. Today she is Head
of Public Policy and Research at 99 and works with governmental organizations, civil
society and academia in initiatives to transform urban mobility.

11. FERNANDA CAMPAGNUCCI
She is a journalist and master in education from the University of São Paulo (USP).
She is an analyst of public policies and governmental management at São Paulo City
Hall, with projects on transparency, public integrity and civic technologies since 2013.
She coordinates "Pátio Digital", an open government initiative of the Municipal
Department of Education. She is an Open Government Fellow of the Organization of
American States and a member of Open Data Institute’s Open Data Leaders Network.
Enthusiast of free and open source technologies and diversity in the world of
technology.
CONSULTING BOARD
CLAUDIA PIRES
Postgraduate in Marketing at Berkeley, with an MBA in Business and another in
Sustainable Management. 20-year experience developed in the Marketing, Business
Management and Sustainability areas of well-known multinationals such as
PepsiCo, Quaker, Dana and Basf. Made special projects to Santander Bank, Grupo
Pão de Açucar, Natura, Nestlé, Heineken and Brasil Kirin. Founded so+ma in
January 2015. In 2017 was recognized as the professional who best represented
ODS 12 (responsible consumption and production) of the UN agenda for 2030 with
the Abraps Award and “Virada Sustentável.

12. RICARDO ABRAMOVAY
Ricardo Abramovay is a Senior Professor in the Environmental Science Program at
IEE/USP. He joined the Department of Economics at FEA/USP in 1983, where he was
a Full Professor since 2001. He is the author of "Paradigms of Agrarian Capitalism in
Question" (ANPOCS Prize), Far Beyond the Green Economy and co-author of Zero
Garbage - Management of Solid Waste for a more Prosperous Society (Sustainable
Planet), among other books. He is currently working on the relationship between
sustainable development and the digital revolution.
CONSULTING BOARD
GABRIELA AGUSTINI
Founder and Executive Director of Olabi (makerspace of experimentation in
electronics, robotics, design, 3D printing) that helps institutions to design programs
linked to the democratization of innovation tools. Professor of culture and technology
at Candido Mendes University, curator of Colaboramerica event, board member of
Global Innovation Gathering. Co-organizer of book collection "De Baixo para Cima"
on digital culture and society transformation. She was UNESCO consultant in the
area of innovation and creativity. She has recently traveled through more than 20
countries of the 5 continents working on projects and speaking on events related to
the universe of innovation, technology and entrepreneurship.

13. SANTIAGO SIRI
Founder of Democracy Earth Foundation (non-profit dedicated to build incorruptible
digital civic tools) backed by leading seed venture Y Combinator. Founder of Partido
de la Red (the first digital political party to run for elections). Partner of Bitex.la, a
leading bitcoin fintech company in Latin America. Published 'Hacktivismo' in 2015 with
Random House. Co-founded Argentine Game Developers Association. World
Economic Forum member. In 2007 founded Popego, a pioneer big data lab bought by
boo-box (Brasil) in 2011. Was a founder member of Three Melons (bought by Disney).
Contributed in radio and TV.
CONSULTING BOARD
RODRIGO LEÃO
Founding partner of Casa Darwin communication agency and Professor of
Marketing MBAs, International Executive and International MBA of FIA (Fundação
Instituto de Administração). He made his advertising career with clients such as Itaú,
Bombril, Sadia, Folha de S. Paulo, Grendene, Melissa and Banco Safra, among
others. He also worked as a journalist and columnist for Folha de S. Paulo, Metro,
Meio & Mensagem, Capricho, Trip, Bizz Magazine and Pais & Filhos. He is
composer of themes of soap operas and music of successes with the band Skank
and the "Clube do Balanço". As a writer, he received the São Paulo State
Government Incentive Prize for the short film "O Cavalo". He is a member of the
Council of the Cultural Shock Institute of Art and Education.

14. ARIEL KOGAN
ariel@tecnologiaequidade.org.br
+55 11 98155-9703
MÁRCIO VASCONCELOS
marcio@tecnologiaequidade.org.br
+55 41 99876-1115
THIAGO RONDON
thiago@tecnologiaequidade.org.br
+55 11 98332-9923