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How to
Motivate Salesforce
Pharma Edition
Motivation
[moh-tuh-vey-shuh n]
“Act of stimulating someone to get a desired
course of action”
What motivates people to take action:
 A goal that matters,
 Recognition among peers, &
 A meaningful reward.
Recognizing
Success
is one of the best way to Keep Sale people Motivate.
- Harward Business Review
COMPONENT OF RECOGNITION
Examples of a recognition program
Run a “Sales Contest”
Make “Star
performer’s Club”
Bring them in “Lime
Light”
And many others
3
Basic Rules of a Success Recognition
Contest
Success must be recognized
InstantlyA pat on the back six months down the road means little.
Success must be recognized
Enthusiastically
A half-hearted “congrats” isn’t going to cut it.
Success must be recognized
Publically
A social component to recognition adds fuel to many
employees’ fire.
Steps how to make a Successful
Sales Contest3
Decide your Key Parameters
Not necessary every time you have to drive contest on POB/Rx
or Conversation It can be anything you want to drive from your
fieldforce
1.
Keep every stockholder in loop
Be it Zonal sales Manager or Territory Manager. Everyone loves Contest
2.
Use latest Technology
Old is gold. But would you still like to work upon Windows 98 !!!
3.
Current technology used for fieldforce
motivation in pharma
SMS based Tracking system
Challenges in
current
technology
• No real time
recognition
• No visual
recognition
• Zero creativity
• Unable to build
the momentum
for longer period
Challenges in
current
technology
• High no. of error or
failure while
reporting
• Highly mismatching
data
• Lot of complaints
from Fieldforce
• Less no. of
participation because
of SMS Charges or
Call charges
Take a Advantage of
Motivator is a fusion of SMS and latest HTML
based Sales Motivation software that makes it
easy for Product/Marketing Managers to
Celebrate successes
SKB Motivator puts the
MOST ADVANCED MOTIVATOR ENGINE
to work for you. Combining what you know about your audience with
proven motivation techniques to achieve real results
Motivator focuses on three key areas
to help you build Successful Contest that motivate your team to perform at higher levels.
Smart
Analytics
.
Smart
Analytics
Contest
Automation
Ultimate TV
Experience
Broadcast data onto your TVs using vivid, customized
video channels
Channel content will automatically update to reflect ongoing
changes in your data. Turn your office environment into one of
communication, high-performance and instant recognition.
Motivator TV: Boost visibility, recognition, and fun.
Motivator makes sure that your sales team's karma never goes unrecognized. Stream leader
boards, contest standings, and trend charts to the big screen and watch your salesforce in
action.
Recognize
Instantly
Inspire Friendly
Competition.
Showcase
Team's Progress
Create Engaging
Displays &
Audio
Engage On The
Go
Features
RECOGNIZE INSTANTLY
Never miss an opportunity to recognize your team! Who doesn't love their five seconds of fame?
INSPIRE FRIENDLY COMPETITION.
Give your team the power to compete with one another in challenges for all to see.
SHOWCASE YOUR TEAM'S PROGRESS
Team members will see at a glance where they stand and what they need to do to win.
CREATE ENGAGING DISPLAYS
Don’t just highlight Performer - broadcast it with the best TV display
Stay up to date wherever you are on your iOS or Android phone.
ENGAGE ON THE GO
Want to See Motivator in action for your Fieldforce
Call 097696-45830
Or mail to motivator@skbinfocom.in

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How to motivate salesforce