The document discusses qualitative research. It defines qualitative research as investigating relationships, activities, situations, or materials. Qualitative research follows beliefs that reality is not single, is distinct for each person and changes over time. It also discusses the characteristics of qualitative research, including that the researcher is the key instrument, data is in words/illustrations not numbers, it focuses on processes and interactions, analysis is inductive, and it deals with how people make sense of their lives. Finally, it outlines some uses of qualitative research such as understanding beliefs and motivations.

1. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
THE NATURE OF
QUALITATIVE
RESEARCH

2. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
What is Qualitative Research?
•Fraenkel (2007) defined qualitative
research as research studies that
investigate the quality of relationships,
activities, situations, or materials.
•It is described by its aims, methodology,
and the kind of data collected to
understand the different facets of social
life.

3. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
What is Qualitative Research?
Qualitative approaches to research are
universal and holistic. They follow these
beliefs:
-A single reality is not observed.
-Reality is based upon concepts that are
distinct for each person and change over time.
-What we perceive has meaning only within a
given situation.

4. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
Characteristics of Qualitative Research
1. The direct source of data is the natural
setting and the researcher is the key
instrument in qualitative research.
Researchers go directly to the particular
setting of interest to observe and collect
the needed data.
According to Bogdan and Bikle, as cited in Fraenkel and Wallen (2006).

5. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
Characteristics of Qualitative Research
2. Data collected are in the form of words or
illustrations rather than numbers. The kinds of
data collected may include, but not limited to,
audio recordings, diaries, field notes,
memorandums, official records, personal
comments, photographs, textbook passages,
transcripts of interview, videotapes, and
anything else that convey actual words or
actions of people.
According to Bogdan and Bikle, as cited in Fraenkel and Wallen (2006).

6. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
Characteristics of Qualitative Research
3. Qualitative research is concerned with
process as well as product. The primary
interest of a qualitative researcher is on
how things happen and on people’s
interaction with one another.
According to Bogdan and Bikle, as cited in Fraenkel and Wallen (2006).

7. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
Characteristics of Qualitative Research
4. Analysis of data is taken inductively. It
starts with the specific concepts of the
respondents to draw out general idea or
theory. To do this, a considerable amount
of time is spent in collecting data before
the important questions are considered.
According to Bogdan and Bikle, as cited in Fraenkel and Wallen (2006).

8. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
Characteristics of Qualitative Research
5. Qualitative research deals with how
people make sense out of their lives. The
perspective of the subjects of a study is a
major concern.
According to Bogdan and Bikle, as cited in Fraenkel and Wallen (2006).

9. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
Uses of Qualitative Research
•Draw meaningful information about
beliefs, feelings, values, and motivations
that support behavior.
•Learn directly from people and what is
important to them.
•Provide the context required to elicit
qualitative results.

10. SOUTHERN ISABELAACADEMY, INC.
Spirituality. Ingenuity. Academism
Charles W. Selby St., Centro 1, San Guillermo, 3308 Isabela Molding the youth since 1967!
Uses of Qualitative Research
•Identify variables important for further
studies.
•Determine one’s genre as a primary step
to develop a quantitative survey.
•Assess the usability of websites,
databases, or other interactive
media/services.