Brief 'how to pitch' presentation I'm doing at Startup Weekends.

1. Pitch 101
{ Lukasz Mlodyszewski
@lmlody

2. We are pitching in …

3. Why do we pitch?

4. ‘Stuff’ to remember

5. Know what you are trying
to achieve

6. Know your target
audience

7. It is not about you!

8. Keep it real

9. Be specific

10. Preparation is the key

11. Solve a problem

12. Show passion

13. Practice

14. Keep it short!

15.  Cover
 Problem
 Team
 Solution
 Technology
 Marketing
 Sales / Monetization
 Competition
 Milestones
 Conclusion
Contents of a pitch

16.  Logo
 Name
 Website address
 Twitter username
Cover

17.  Tell a story!
 Accessible to everyone
 Based on your own experience
 Or based on the experience of your customers
 MOST IMPORTANT SLIDE!!!
Problem

18.  Pictures
 Important facts only;
 Background
 How many years of experience
Team

19.  Introduce your product
 How does your idea solve the problem
 Show the product
 Screenshots
 Pre-recorded videos
Solution

20.  Describe the technology behind it
 Don’t get into too many boring / technical
details
Technology

21.  Who are the consumers
 Market size
 Market entry methods
 BE SPECIFIC!!!
Marketing

22.  Discuss the business model
Sales / monetisation

23.  Who it is
 Direct and indirect
 Why the customers are going to choose you
 What barriers do you have to prevent others
from copying your idea
Competition

24.  Your current status
 Short, medium and log term goals
 Estimated deadlines
Milestones

25.  What is ‘THE’ thing
 Why should we vote for it?
Conclusion

26. lukasz@epoland.co
@lmlody