An outline of LSC Digital's E-mail Appending process.

1. Trends, Process, & Case Studies
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2. Email Channel Trends
Trend
Twice as many marketers using targeted lifecycle campaigns achieve conversion rates of 5% or more,
compared with marketers pushing ad-hoc limited time offers
Source: JupiterResearch, ROI of Relevance, May 2008
Implication
• Mix shifting from mostly batch-and-blast campaigns to mostly
automated, behavior- driven programs
Trend
Transactional emails have ability to generate an additional $2.9 million dollars annually for a retailer
Source: JupiterResearch, The Transactional Messaging Imperative (November 2009)
Implication
• Don’t underestimate the ability of your transactional emails to sell products
• However, focus on products that complement the content of the
transactional email.
Trend
Marketers using dynamic sign up pages to facilitate the collection of emails are growing their databases rapidly
Source: Common Sense Observation October 2010
Implication
• Marketers that collect quality emails and utilize best
practices to convert those leads into loyal customers
are gaining market share over their competition

3. Email appending is the process of merging a database of information on
individuals containing information other than the individuals' email addresses,
with a service provider's database of email addresses in an attempt to match the
email addresses with the information in the initial database.
Email Appending (Definition)
From Wikipedia, the free encyclopedia

4. Email Appending Retail Case Studies
“LSC Digital’s email appending service helps us increase sales on a tight budget.”
William Murphy
Director of Database Marketing
“Our match rate was great and we got next to no unsubscribes on our initial welcome
message – LSC Digital really does deliver deliverables!”
Rich Lawsky
Director
“Our decision to use LSC Digital for ECOA was a wise one; we are extremely pleased with
the results. We now have a reliable partner we can count on in the future when it comes to
updating our list.”
Ryan Murphy
Marketing Director
“Our LSC Digital Appended data responds as well as self-reported data”
Rick Vargas
Vice President

5. Happy returns: retaining your customers is a lot less expensive than getting a
new one. So how do you keep them coming back for more?
Email Appending is the most affordable and accurate way of re-connecting with
customers who have changed their email address. LSC Digital will manage the
entire process.
It is quick, accurate and offers a better ROI than all
other direct marketing!
You cannot Have Too Many Quality Customer Emails