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Rootstock
 Urban Agriculture
 Service Learning
Problem Statement

  Millions of citizens are restricted by their socioeconomic
    status or their location in urban food deserts making
   sustainable access to healthy food nearly impossible.



PROBLEM COMPONENTS

• Lack of interdisciplinary collaboration/knowledge

• Lack of cross-cultural exposure/knowledge

• Geographic & socioeconomic restrictions
Solution

Collaborative Urban Agriculture

When food is grown and produced within

cities, particularly in low-income areas, communities not

only become more engaged and empowered by

becoming active participants of the food distribution

system, but cities become more sustainable, and

residents’ health improves.
Theory of Change

Facilitating access to sustainable food sources in our cities
   creates a ripple effect that helps to address health,
            poverty, and environmental issues.
Platform
Budget
 Item                                Cost Estimate
 Platform Development                  $12,000
 Student Service Travel Expenses        $2,000
 Coordinator Travel Expenses            $6,000
 Administrative Overhead                $2,500
 Advertising/Promotional Materials      $2,500
 Outreach                               $5,000
 TOTAL                                 $30,000

 Potential Funders
 • Hult Prize
 • NYU Green Grants
 • Global Ideas Exchange
Rootstock Team

Team
• Laura Manley, Founder
• Jacqueline Burton, Urban Agriculturalist
• David Margolis, International Education Specialist

Advisors
• Ted Bongiovanni, Director of NYU Distance Learning
• Shankar Prasad, Policy Professor at NYU Wagner
• Matthew Hoffman, Urban Agriculture Professor at NYU
  Food Studies Dept.

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Rootstock Pitch Deck (v1)

  • 1. Rootstock Urban Agriculture Service Learning
  • 2. Problem Statement Millions of citizens are restricted by their socioeconomic status or their location in urban food deserts making sustainable access to healthy food nearly impossible. PROBLEM COMPONENTS • Lack of interdisciplinary collaboration/knowledge • Lack of cross-cultural exposure/knowledge • Geographic & socioeconomic restrictions
  • 3. Solution Collaborative Urban Agriculture When food is grown and produced within cities, particularly in low-income areas, communities not only become more engaged and empowered by becoming active participants of the food distribution system, but cities become more sustainable, and residents’ health improves.
  • 4. Theory of Change Facilitating access to sustainable food sources in our cities creates a ripple effect that helps to address health, poverty, and environmental issues.
  • 6. Budget Item Cost Estimate Platform Development $12,000 Student Service Travel Expenses $2,000 Coordinator Travel Expenses $6,000 Administrative Overhead $2,500 Advertising/Promotional Materials $2,500 Outreach $5,000 TOTAL $30,000 Potential Funders • Hult Prize • NYU Green Grants • Global Ideas Exchange
  • 7. Rootstock Team Team • Laura Manley, Founder • Jacqueline Burton, Urban Agriculturalist • David Margolis, International Education Specialist Advisors • Ted Bongiovanni, Director of NYU Distance Learning • Shankar Prasad, Policy Professor at NYU Wagner • Matthew Hoffman, Urban Agriculture Professor at NYU Food Studies Dept.