Max Marquart and Linus Kohl are presenting an electric scooter sharing service called "La dolce vita" for Munich. The service would allow spontaneous availability and mobility with style without a registration process. Scooters can be located and reserved by smartphone and dropped off anywhere. The target market includes 148,000 residents, 100,000 students, and 2.2 million tourists in Munich annually. The business model involves per minute billing of 0.19 euros and promotional packages for businesses. The founders are seeking 150,000 euros in funding for a 2014 product launch.
2. TEAM1
TEAM
MAXIMILIAN MARQUART
Dipl. Ing. Automotive Engineering,
Coordination, procurement
LINUS KOHL
High performance web applications,
SEO/SEM/SMM, PR
SEARCHING FOR A FINANCING TEAM MEMBER
4. CUSTOMER PROBLEM3
+ SPONTANEOUS AVAILABILITY
+ SIMPLICITY
+ MOBILITY WITH STYLE
+ STRAIGHTFORWARD COST STRUCTURE
+ DRIVING PLEASURE
+ TIME SAVINGS
No other mobility solution combines:
5. We provide:
SOLUTION:
THE SOLUTION4
+ ELECTRICAL SCOOTER SHARING
+ SCOOTERS CAN BE LOCATED BY SMARTPHONES
+ EASY RESERVATION AND ACCESS
+ NO REGISTRATION REQUIRED
+ STATION INDEPENDENT HIRING AND RETURNING
+ SMARTPHONES DISPLAY USEFUL INFORMATION
+ ITALIAN STYLE
7. RESIDENTS IN THE
OPERATING AREA:
148000
STUDENTS:
100000
TOURISTS IN THE
OPERATING AREA:
2,2 MIO
TARGET GROUP (MUNICH):
TARGET GROUP6
8. MARKETING:
+ FLINKSTER
+ SWM/MVV
+ BAHN
MARKETING7
PARTNERSHIPS FOR INTEGRATION INTO THE MOBILITY MIX:
+ PRESENCE ON THE STREET
+ SALIENT DESIGN
+ COLLECTION POINTS AT HIGHLY FREQUENTED PLACES
+ “DRIVE FOR FREE“ PROMOTION EVENTS
