Edible jelly shot-glasses are proposed as a promotional giveaway to support alcohol marketing. The solution aims to generate word of mouth by igniting consumer passion rather than relying solely on awareness marketing. For example, including five jelly shots with 2% of the 307 million Smirnoff vodka bottles sold globally in 2014 could result in 31 million jelly shots distributed and potential revenue of $29.5 million. Current advisors at Munichtrading.COM invite contact to discuss the concept further at the ISM Köln trade show from January 29 to February 1, 2017.
2. Consumers are not willing to try new
alcoholic drinks with many habitually
staying with their favourites, new
research finds.
Awareness marketing is no longer the
key driver to adoption, instead
liquor-brands need to ignite consumers
passions and generate word of mouth.
PROBLEM
3. Edible shot-glasses made of jelly with natural flavors
to support the marketing of alcoholic drinks.
SOLUTION
4.
5. MARKET-POTENTIAL [exmpl. case]
Five Shots as promotion-give-away on 2% of globally
sold Smirnoff-Vodka-bottles (307 MIO in 2014)
→ 31 MIO sold Jelly Shots in 2014
6. REVENUE-POTENTIAL [exmpl. case]
Av. global price / bottle Smirnoff 12.63$
Av. marketing expenditure / bottle 7.5%
→ Av. price for 5 shots / bottle 0.95$
→ Possible revenue 29.5 MIO$
