Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.

1. For Business How To Use Social Media Company Name Here Lindy Asimus Design Business Engineering Place Photo Here, Otherwise Delete Box • Website • Linkedin • Community Networks • Groups • Industry Experts • Facebook • Twitter • YouTube • Blogs • Flickr The New Marketplace This is where buyers hang out

2. Is Social Networking A Fad? Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph “ The social networking revolution is bringing a level of change akin to the development of the printing press. We've got the same thing going on here in a completely different world, completely different set of challenges and opportunities, but it's the same idea - there's this new technology which is completely changing the way people communicate with each other and the way that organisations can interact with their customers.” ACCENTURE Australia chief Jack Percy

3. Social Media Marketing Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph In Which World Are You Living?

4. Social Media Marketing Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph The World As We Knew It Has Changed. Same. With Difference

5. Why Would Business Use Social Media? Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Be Engaging Be A Thought Leader The New Bush Telegraph Drive Traffic To Your Website. Establish Yourself As A Credible Expert Develop Your Circle of Influence Be Where Your Customers Can See You Make Money & Build Influence

6. Facebook Vs Linkedin? No Contest Facebook: Where People Engage And Congregate Linkedin: Your Professional Peer Network Made Visible “ Are You On Linkedin?” Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph

7. Is Social Media For My Business? Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph If you don’t care about your reputation… you may not need to understand social media

8. Is Social Media For My Business? Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph If you have no expertise in your area of business, you might not need social media What can you add to help customers make good decisions?

9. In Your Local Market Be Visible Professional Identity Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader Place Photo Here, Otherwise Dlete Box The New Bush Telegraph Right Now… Who Is Number 1? Who owns your industry niche? Why not you?

10. 1 St Outcome To Achieve Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Be Visible In The Connected World It Is Less About Who You Know More Who Knows You. What Do You Stand For? Be Known As The Someone Who Knows Stuff Worth Knowing.

11. How To Use Social Media For Business Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Who Are You? “ Now …they take my card and check me out on Google before agreeing to have coffee with me. If I’m not there, it’s like I’m INVISIBLE…” Property Investment Consultant

12. Social Media Marketing Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Share What You Know Listen Be Willing To Hear

13. 1 st Rule Of Social Media Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Nobody signs up to be spammed. “ Tonight’s Broadcast Is Cancelled.” People Follow People.

14. How To Use Social Media For Business Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Content Marketing The art of communicating with your customers and prospects without selling

15. Social Media Marketing Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Business Decision Makers Surveyed Say 80% they prefer to get company information in a series of articles versus an advertisement 70% content marketing makes them feel closer to the sponsoring company 60% company content helps them make better product decisions * Roper Public Affairs 2010 Marketing Is Impossible Without Great Content

16. Why Would Business Use Social Media? Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph “ Marketers with blogs generate 67% more leads” Hubspot Blogging businesses get more leads The study points to the fact that bloggers with 24+ articles… are found to be updating their blogs quite often -- which in turn helps them generate Relevant traffic from referring sites. * 2010 Survey Hubspot.com

17. How To Share Your Expertise Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Create quality content that is easy to read and speaks in a way people can understand.

18. Getting Started Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Start With A Purpose Review Website - Make Sure It Works! Develop A Social Media Strategy Allocate A Budget Who Will Manage It? How Will You Measure Results? Who Will Create The Content? Ways You Will Integrate Offline Your Social Media Policy

19. Platforms Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Which Are Right For You? Linkedin Groups Blog Facebook Twitter YouTube Integrate Your Business + Website + Your Marketing + Your Business Development Online + Offline

20. Setting Up Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Consider These Issues

21. Setting Up Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph Every industry expert has special knowledge that the general public doesn’t know but needs to. We can forget that we know so much! And we can forget that the public don’t know what we take for granted. Add your unique voice. Note: AUTHENTICITY – is the benchmark. NO BS!

23. Twitter Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph

24. Twitter Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph

25. Match Your Strategy To Objective Be Visible Be Identifiable Be Relevant Be Informed Be Available Be Interested Be Top of Mind Be Learning Be Teaching Become A Thought Leader The New Bush Telegraph 1 Visibility 2 Visibility + Credibility 3 Visibility + Credibility + Authority 4 Visibility + Credibility + Authority + Sales

28. SNAPSHOT How To Use Social Media For Business. You will never know everything in social media. And if you do, it will be different tomorrow. What never changes is that we value relationships and we value good information. That is the essential key to social media … and communication wherever it happens. Niche - Know What Your Prospect Looks Like – And Doesn’t Do your research about your target market Identify and write valuable content Engage as you not your business Build your connections Start your conversations Have a call to action

29. Your Opportunity Explode Use Of Social Media For Business. Be a Thought Leader & Introducer of New Ideas For Business Become The Hub For Your Business Network. Like To Host Workshops For Business Like This One? Workshops that you host can introduce new concepts and learning to other businesses in your circle of influence. This helps them to understand new changes in the marketplace, and develop their foothold in social media. Grow and develop your own online network, as you help them to develop their own. Good for you. Good for them. Great for their customers.

30. Lindy Asimus Coaching, Development & Social Media For Business. www.DesignBusinessEngineering.com