We waited 66 days after March 2020 to published a first covid-19 trend study, wary to define and not speculate on the "new normal". 66 days, the time it takes in average for a human to adopt a new automatism. 10 trends reflecting tensions on all fronts: consumer, business, technology and China. See the trend "revenge shopping"!
7 versions between may and November 2020
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Corona-Context Trend Study 2020 - "A New World of Tension" - Teaser
1. âIn a new world of tension
shaped by Covid-19 impact, it
has never been so business
crucial to follow trends!â
10 trends post-Corona - teaser
A new world of tension
2. Space and Lemon trend scouting specialists
sum up digital trends worldwide. 30
corporations in Europe, our clients since 2016
We identify trends 12 months ahead
and always the first manifestations of them
Fundamental in times after
Covid-19
3. 66 days after Mid-March conïŹment!
We waited 66 days before drawing
conclusions on post-corona trends
66 days, the time it takes in average
for a human to adopt a new
automatism
And we found tensions everywhere
âA new world of tensionâ
4. Manifestation /
cementation
(66 days)
New normal trend
Windows of opportunity
Opportunity mapping and
business design for your
company
The process behind the
âwaiting 66 daysâ
Be sure trends, new
normal have cemented
And spring to risks and
opportunities
5. New normal in micro trends from
4 perspectives
Consumer
Business
Technology
China
One consumer perspective is stunning.
High tension ahead
7. New normal
âRevenge shoppingâ
A counter-reaction to global offer and
restrictions. Demand for hyperlocal,
conscious consumerism and
compensation/indulgence
Some examples, paradoxal examples
8. Hyperlocal trend in China with Alibaba Freshippo Mini
And rise of patriotic consumption
9. On the contrary, global Amazon in all directions
Essentials, payment, Prime, Prime Video, Twitch
10. And more conscious consumerism
Aspiration bank in US gets high funding and attention
11. Post-Corona Study
âA new world of tensionâ
in 10 trends
Live broadcast
Workshop 1h
Workshop 4h
And always the opportunity
and translation for your
industry and company