5. Source: Stiftung Entrepreneurship 2014
Invention,
research findings,
new technologies,
new ideas
„raw material“
developing
and refining
a business
model
entrepreneurial
design
acceptance by
customers,
competition
economic
success
economic
failure
the market
Success Factors for Start-Ups
7. Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
8. Source: Stiftung Entrepreneurship 2014
Very few people have the brains for both:
for entrepreneurship as well as
for business administration
Focus on Entrepreneurship,
Not Business Administration
9. Source: Stiftung Entrepreneurship 2014
Welche Steuern muss ich zahlen?
Wie kann ich mein Unternehmen finan
Einführung in die busy-Software.
Finanzplanung
Unternehmen und Organisation
Wie organisiere ich meine Gründung richtig?
Marketing für Existenzgründer
Einführung in Arbeitsrecht
Überblick über das deutsche Unternehmensrech
Theorie und Praxis der Mitarbeiterführung
Steuerliche Probleme für Gründer
Förderrichtlinien der deutschen Ausglei
Einführung Rechnungswesen 1Strategisches Management
Interkulturelles Managem
Zielgruppenanalyse
Datenbankmanagment
Controlling und Qualitätssicherung
Mitarbeitermotivation
Vergütungs- und Anreizsysteme
Datensicherungssysteme
Internationaler Zahlungsverkehr
Public relations
Workload Reduction Management
Risk management
Outsourcing
Business-to-Business-Marketing
Research and Development
SWOT-Analyse
Boring People Reduction Management
Increase complexity and loss of supervision str
ve-Forces-Analyse
Business Plan
accounting
reading a balance sheet
controlling
negotiating with financial institutions
legal problems
professional experience in the field of the business
managing employees
creating team spirit
negotiating with suppliers
keeping inventory on hand
Traditional descriptions of
knowledge requirements
for entrepreneurs
11. Source: Stiftung Entrepreneurship 2014
The counter-argument
How can I judge somebody‘s qualification
if I do not have the specialized knowledge
of the subject in question?
12. Source: Faltin 2011
Business Management
(or common sense?)
• Use ressources economically
• Organize efficiently
• Admin correctly
• Recognize warning signs
13. Source: Stiftung Entrepreneurship 2014
The time and attention that you need for
standard business administration
is better used for
curiosity, awareness, recognition of new
trends and, last not least, for leisure time
and reflection
14. Source: Stiftung Entrepreneurship 2014
There are millions of masters of business
administration,
but only few masters of new concepts.
18. Source: Stiftung Entrepreneurship 2014
The art and science
of being a modern entrepreneur
Awareness for new trends
Recognizing new developments
- in technology
- in competition and market environment
Creating new innovative concepts
Managing their implementation
Creating enthusiasm, curiosity, humor, a sense of joy, optimism
in his or her company
19. Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
20. Source: Stiftung Entrepreneurship 2014
In the age of Internet
the entrepreneur is more
like an artist, like a composer,
not a narrow-minded business nerd.
23. Source: Stiftung Entrepreneurship 2014
outsource
secreterial services
use service providers
(for transport, storage,
packaging, shipment)
delegate
accounting
The entrepreneur as a composer
25. Source: Stiftung Entrepreneurship 2014
Entrepreneurship by components
„The powerful Entrepreneur“
Almost no investment
Almost no fixed costs
There are costs only when sales occur
From the beginning professional and highly efficient,
virtual and global
29. Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs. Business Administration
Starting up using components
Concept-creative Startups
31. Source: Stiftung Entrepreneurship 2014
The term
“concept-creative”
refers to thoroughly elaborated, innovative
concepts (in contrast to initial ideas).
Such concepts are rare, not easily available
32. Source: Stiftung Entrepreneurship 2014
Over 200.000 customers
93% by word-of-mouth
20 employees
Turnover in 2008: 8.5 m. Euro
Biggest mail order tea house in Germany since 1995
Biggest importer of Darjeeling tea in the world since 1998
www.teekampagne.de
33. Source: Stiftung Entrepreneurship 2014
The Business Model:
• Function, not convention
• High-Tech, High-Touch
(a virtual office with a personal secretary)
As a result, the company has cost savings of 90%
Operates more than 5000 offices
350 employees
Successful from the start,
despite difficult market environment
www.ebuero.de
36. Source: Stiftung Entrepreneurship 2014
Criteria for an excellent business model
1. Secure a competitive edge
1. Have a concept how to deal with imitators
(“me-too“ business models)
1. Prepare for technological obsolescence
1. Prepare for economic obsolescence
37. Source: Stiftung Entrepreneurship 2014
Criteria for a High Potential Entrepreneurial Design
• Scalability
• Simplicity
• Minimize risk
experimental pre-start
intelligent prototyping
38. Source: Stiftung Entrepreneurship 2014
Most entrepreneurs succeed
by pursuing ideas
that are not only sound business opportunities
but also fit with
their personal criteria, desired life style
and values
Karl H. Vesper
39. Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
40. Source: Stiftung Entrepreneurship 2014
The Golden Opportunity
Emphasize on entrepreneurship!
(The production facilities are located in developing countries anyway)
41. Source: Stiftung Entrepreneurship 2014
The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006,
Audretsch, 2007
46. Source: Stiftung Entrepreneurship 2014
Those driven
by the pursuit of money only
will not
have a long enough breath
(a prerequisite for successful entrepreneurs).
Richard Olsen
Founder of the Research Institute
for Applied Economics, Switzerland
47. Source: Stiftung Entrepreneurship 2014
Create something original that stands out,
something with a lasting value.
Above all, you want to be proud of your product.
Such was my business philosophy .
Richard Branson
49. Source: Stiftung Entrepreneurship 2014
We should build our understanding of social
entrepreneurship on the strong tradition of
entrepreneurship theory and research.
Social entrepreneurs are one species in the
genus entrepreneur.
They are entrepreneurs with a social mission.
Dees, Martin and Osberg, Boschee and McClurg,
Alvord, Brown and Letts
50. Source: Faltin 2011
What can we learn
from the field of 'Entrepreneurship'
For '
Social Entrepreneurship'?
53. Source: Stiftung Entrepreneurship 2014
Charity does not solve poverty.
Moreover charity does sustain poverty,
because it robs the entrepreneurial spirit of the poor.
Muhammad Yunus
54. Source: Stiftung Entrepreneurship 2014
We are facing piles of problems, e.g.:
climate change,
shortage of industrial resources, peak oil,
shortage of water, pollution,
increasing inequality –
to name just a few
56. Source: Stiftung Entrepreneurship 2014
Let‘s be realistic:
Will our governments,
our existing institutions and big companies
solve these problems?
57. Source: Stiftung Entrepreneurship 2014
We should no longer leave the economic field
to conventional business people only.
They are not up to the challenges we face.
58. Source: Stiftung Entrepreneurship 2014
If people understood economics,
there would be a revolution by tomorrow.
Karl MarxHenry FordHenry Ford 2011based on Henry Ford
59. Source: Stiftung Entrepreneurship 2014
We need new types of entrepreneurs –
call them social, environmental, political
or even cultural entrepeneurs –
that create new avenues and solutions
60. Source: Stiftung Entrepreneurship 2014
We need „creative destruction“
of an economy / society
which is driven by greed,
unsustainable use of resources
and
exploitation of the weakness of people
and
their sense of inferiority.
61. Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
62. Source: Stiftung Entrepreneurship 2014
Home Assignment
'Entrepreneurship Training':
Make your holidays, 'Verein', sport, daily activities
. . .
More entrepreneurial
!
64. Source: Stiftung Entrepreneurship 2014
Entrepreneurial Design
for
Social Entrepreneurs
- From an initial idea to a sustainable, concept-
creative business model -
65. Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
66. Source: Faltin 2011
Opening the idea
Methoden zur Erarbeitung des
Entrepreneurial Design
Try new sightlines
search for analogies and re-combine
Tune in with your personality
„Tuning in with society‘s values“
69. Source: Stiftung Entrepreneurship 2014
Example:
Turkish Supermarket
Success through integration :
• Language
• Understanding the culture of the customers
• Sympathy through own identity
• . . .
73. Source: Stiftung Entrepreneurship 2014
Method:
Fullfilling more than one function
Example: Opening hours
Nature naturally fullfills more than one function!
76. Source: Stiftung Entrepreneurship 2014
Example:
Re-think a farm
Earthworm / Guppies farming
own land
harvest together
Sell vegetables from other farms
Use the magic of the night
Use Events
Artists in Residence
meeting with friends vs. Selling
...
83. Source: Faltin 2011
Opening the idea
Methoden zur Erarbeitung des
Entrepreneurial Design
Try new sightlines
search for analogies and re-combine
Tune in with your personality
„Tuning in with society‘s values“
84. Source: Stiftung Entrepreneurship 2014
„Open the idea“
Example:
Café
Try new sightlines:
• Economically efficienctly
• ecological
• Health
• Connectedness
87. Source: Stiftung Entrepreneurship 2014
All children are born artists,
the problem is to remain an artist as we grow up.
Pablo Picasso
88. Source: Stiftung Entrepreneurship 2014
The trick is creativity, simplicity and vision.
Take a different view of the world.
Be curious, learn and free yourself
of conventional rules.
90. Source: Stiftung Entrepreneurship 2014
Modern neurobiology states that dealing with passion
increases the capacity and ability of the brain
(by producing new synapses and additional
connections between them ).
Gerald Huether, a world-renowned neurobiologist, University of Goettingen
91. Source: Stiftung Entrepreneurship 2014
People often overlook their special talents.
Because it’s so easy for them to do it
– no endeavour, no hard work necessary.
92. Source: Stiftung Entrepreneurship 2014
Try to get the clarity and power
to understand your own potentials
as early in life as possible
93. Source: Stiftung Entrepreneurship 2014
Do good for society.
Get recognition and reputation.
Emphasize on your strengths.
Delegate what you don‘t like to do.
Balance business and pleasure.
Work and life.
And that‘s the way to become
economically successful.
95. Source: Stiftung Entrepreneurship 2014
The real act of discovery
consists not in finding new lands
but in seeing with new eyes.
Marcel Proust
96. Source: Stiftung Entrepreneurship 2014
Societies are based on cultural values.
To be a really successful entrepreneur,
your business ideas have to tune in
with society‘s values
97. Source: Faltin 2011
We had no money -
thus we needed to be creative!
Richard Branson
Business is like Rock´n´Roll
98. Source: Faltin 2011
The first idea usually is not the one
that you bring to market.
You need a hundred ideas to get one
that makes an impact
Glorianna Davenport
107. Source: Faltin 2011
Create something original that stands out,
something with a lasting value.
Above all, you want to be proud of your product.
Such was my business philosophy .
Richard Branson
108. Source: Stiftung Entrepreneurship 2014
Find ways of attracting attention
In modern society the media are the key for attracting
attention;
paid advertisements are a poor and expensive substitute.
Use your personal background,
the innovative aspects of your product
Play as unconventional, as unorthodox as possible
113. Source: Stiftung Entrepreneurship 2014
Don‘t sell products.
But if you stubbornly believe in products,
use them as transmitters for experience,
for a story
114. Source: Stiftung Entrepreneurship 2014
Link to the traditional roots, the authenticity,
the cultural heritage, the contemporary arts
There are incredible values to discover
that work in your favor:
the vitality, the vibrancy,
the spiritedness, the magic.
124. Source: Stiftung Entrepreneurship 2014
Subjects are stored in human memory when they are used.
Hence, subjects need to be applicable,
fitted into students abilities and social environments
so that they can apply it in the present or near future
(in contrast to applying it in a distant future).
125. Source: Stiftung Entrepreneurship 2014
I noted that numbers made sense to me
only when I was confronting concrete problems.
Suddenly, those numbers came to life,
it was fun working with them.
In school, though, I used to be a real idiot
as far as math was concerned.
Richard Branson
126. Source: Stiftung Entrepreneurship 2014
We are born with powers of
imagination, intelligence, feeling, intuition, spirituality,
and of physical and sensory awareness.
Our educational systems
use only a fraction of these powers.
Ken Robinson
127. Source: Stiftung Entrepreneurship 2014
All children are born artists,
the problem is to remain an artist as we grow up.
Pablo Picasso
131. Source: Stiftung Entrepreneurship 2014
Elvis Presley was not allowed to join
his school‘s choir.
The teachers said,
his voice would ruin the sound.
135. Source: Stiftung Entrepreneurship 2014
Modern neurobiology states that dealing with passion
increases the capacity and ability of the brain
(by producing new synapses and additional
connections between them ).
Gerald Huether, a world-renowned neurobiologist, University of Goettingen
136. Source: Stiftung Entrepreneurship 2014
People often overlook their special talents.
Because it’s so easy for them to do it
– no endeavour, no hard work necessary.
137. Source: Stiftung Entrepreneurship 2014
It should be a prime task of the educational system
to help to recognize
and nurture those talents.
138. Source: Stiftung Entrepreneurship 2014
The authorities still believe
that the traditional academic curricula are essential
for economic growth,
for competitiveness and to help students get jobs.
139. Source: Stiftung Entrepreneurship 2014
mathematics
the sciences
the languages
the arts
humanities
They believe in the old
hierarchy of subjects
141. Source: Stiftung Entrepreneurship 2014
The concept of so-called modern education
was created in the age of the industrial revolution.
142. Source: Stiftung Entrepreneurship 2014
Ken Robinson – Changing Education Paradigms
It’s a too narrow paradigm
and doesn’t prepare for the future.
143. Source: Stiftung Entrepreneurship 2014
The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006,
Audretsch, 2007
144. Source: Stiftung Entrepreneurship 2014
Only 20% of our start-ups survive the first 5 years.
Glorianna Davenport
MIT Media Laboratory
146. Source: Stiftung Entrepreneurship 2014
The development of an innovative
entrepreneurial idea is,
above all, a creative process.
Its engineering is comparable
to an artistic creative act.
Karl H. Vesper
153. Source: Stiftung Entrepreneurship 2014
We need to establish an educational system
that nurtures creativity rather than undermines it.
154. Source: Stiftung Entrepreneurship 2014
It is essential to personal fulfilment to live a life
that has purpose and meaning
where you dwell in your own individuality
and celebrate the person that you are.
Ken Robinson