Chapter 12 Strategy In Intl Bus. (Fall 2007)

Last Phase of MGNT 4670 ,[object Object],[object Object],[object Object]

CHAPTER 12 INTERNATIONAL BUSINESS STRATEGY

Opening Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGY & THE FIRM: VALUE CREATION ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy and the Firm Figure 12.1 p 409

VALUE CREATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGY in INTERNATIONAL BUSINESS ,[object Object],[object Object],[object Object]

FIRM AS A VALUE CHAIN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Value Chain Fig 12.4 p 412

STRATEGY in INTERNATIONAL BUSINESS Example: Clear Vision ,[object Object],[object Object],[object Object],[object Object]

STRATEGY in INTERNATIONAL BUSINESS Example: Clear Vision ,[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGY in INTERNATIONAL BUSINESS Example: Clear Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages of Global Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXPANDING THE MARKET: LEVERAGING PRODUCT AND COMPETENCIES ,[object Object],[object Object],[object Object],[object Object],[object Object]

EXPANDING THE MARKET: LEVERAGING PRODUCT AND COMPETENCIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LOCATION ECONOMIES ,[object Object],[object Object],[object Object],[object Object],[object Object]

Location Economies Pontiac LeMans Parts Parts Parts Assembly Advertising Design Creating a Global Web Sales Finding the “right” location

COST ECONOMIES from EXPERIENCE EFFECTS: Recall New Trade Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Significance of the Experience Curve ,[object Object],[object Object],[object Object],[object Object],[object Object],Fig. 12.4, 5 th edition

LEVERAGING SUBSIDIARY SKILLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Pressures and Pressures for Local Responsiveness ,[object Object],[object Object],[object Object]

PRESSURES TO BUILDING AN INTERNATIONAL STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LOCAL RESPONSIVENESS vs. STANDARDIZED PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGIC CHOICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing a Strategy The appropriateness of each strategy depends on the amount of pressures for cost reductions and local responsiveness. Fig. 12.7 p 427 ! “ Low” does not mean “NO”!

Global Standardization Strategy: “Be cost-effective” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Localization Strategy: “Act local” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Transnational Strategy: “Be cost-effective and act local” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

International Strategy: “Here it is” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Evolution of Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GENERAL ELECTRIC ,[object Object],[object Object],[object Object],[object Object],[object Object]

HARLEY-DAVIDSON ,[object Object],[object Object],[object Object],[object Object]

SARA LEE (before latest restructuring) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NESTLE ,[object Object],[object Object],[object Object],[object Object],[object Object]

UNILEVER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BY INDUSTRY ,[object Object],[object Object],[object Object]

BY INDUSTRY ,[object Object],[object Object],[object Object],[object Object]

Chapter 12 Strategy In Intl Bus. (Fall 2007)

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Chapter 12 Strategy In Intl Bus. (Fall 2007)