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Fast Growing Companies: 10 SEO Lessons Learned

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Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.

Veröffentlicht in: Marketing
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Fast Growing Companies: 10 SEO Lessons Learned

  1. 1. 10 SEO Lessons Fast Growing Companies March 2nd 2017 Philipp Klöckner
  2. 2. Philipp Klöckner Angel Investor & Advisor @pip_net 2005 2010 2015 2017
  3. 3. 2005 2010 2015 2017 Philipp Klöckner Angel Investor & Advisor @pip_net 10 SEO Lessons Learned SLIDE DECK: http://clk.me/OMR
  4. 4. 12 Years 70+ Startups 6 Unicorns
  5. 5. ONE „LESS is more. First and most important LESSon.“
  6. 6. Bamboo: Fastest Growing Superior Structure on Earth
  7. 7. Duckweed
  8. 8. Duckweed: DNA for Growth
  9. 9. „All productivity is driven by the things we DON‘T do.“ My Cardinal Rule of Growth
  10. 10. TWO „Extremely Uneven Distributions Create Need For Ruthless Prioritization“
  11. 11. The Digital 80/20 Rule • 5 out of 5.000.000 products: 10% of Revenue (Retail) • 2 out of 25.000 destinations: 20% of Revenue (Travel) • 0.5% of Landing Pages: 100% of Revenue (Services) • 2 Marketing Channels: 95% of Net Revenue (GAFA) …is rather 99/1
  12. 12. THREE „FocusOnYour1%CashCows“
  13. 13. „Deciding what not to do is as important as deciding what to do.“ - Steve Jobs
  14. 14. Kill Your Longtail (Panda Diet) noindex Low Quality
  15. 15. What It ACTUALLY Looks Like Revenue # of Landing Pages
  16. 16. Extreme De-Indexation (Panda Diet) 1.200 URLs
  17. 17. +100%
  18. 18. Build Better Websites „Poor Dogs“: • Kill „no results“ pages • Kill „few results“ pages • Take care of expired / Out of Stock offers • Kill duplicate pages • Get rid of everything providing poor value/UX Build for DEMAND, INTENT and USER EXPERIENCE!
  19. 19. The Power of Reduction 5x 0,1% of Pages: 500% of SEO Visibility!
  20. 20. FOUR „NobodyReadsYourBlog.“ (Sorry.)
  21. 21. FOUR „NobodyReadsYourBlog.“ (Sorry.)
  22. 22. 9 Likes!
  23. 23. 2 Likes!
  24. 24. 1 Like!
  25. 25. „99% chance YOUR blog is crap, too. Analyse. Improve. Or STOP.“ Corporate & Consumer Blogs
  26. 26. FIVE „Fire Your Social Media Manager“
  27. 27. Whatever (S)he‘s Optimizing: It‘s Not There! Facebook
  28. 28. 7.800.000 Fans
  29. 29. 16.300.000 Fans
  30. 30. Facebook / Organic? There‘s exactly ONE way to make Zuck show your content…
  31. 31. SIX „SEO Has Evolved A Lot.“
  32. 32. SEO 10 Years Ago Content Links Tech SEO
  33. 33. SEO 5 Years Ago Content Links Tech SEO User Experience NEW!
  34. 34. SEO Today Content Links Tech SEO User Experience 50 Per cent
  35. 35. SEO TomorrowContent Links TechSEO User Experience Main Ranking Factor
  36. 36. We have seen this coming… Panda Phantom HummingbirdCaffeine RankBrain
  37. 37. SEVEN „No More Short Cuts. Age Of Arbitrage Is Over.“
  38. 38. EIGHT „Content Marketing Is A Hit Business.
  39. 39. Content Marketing (MOZ) • 50% of posts have two or less Facebook interactions • 75% did not score a single link - ever Tips: • Done is better than perfect • Perfect is better than done • No rapidfire posting • Don‘t Brainstorm – Analyse what works
  40. 40. NINE „There are only few real SEO ROCKSTARS, but plenty of great specialists.“
  41. 41. Technical Manager Analyst Content/P R • HR/Admin • Training • Processes • Leadership • Product Manager • Quality Assurance • Site Audits • Analysis • Reporting • Tools • Editorial • Online PR • Outreach • Projekt Man. • Content Marketing
  42. 42. TEN „A/B Tests & Automation Hardly Work In SEO.“
  43. 43. THANK YOU! Slides: http://clk.me/OMR@pip_net

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