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The effects of visual enhancement on attribute/benefit desirability and brand perception measures: Implications for reliability and validity Presenter: Jenny Chen 陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu October 13, 2008
Clancy, K. J., & Rabino, S. (2007). The effects of visual enhancement on attribute/benefit desirability and brand perception measures: Implications for reliability and validity. Journal of Advertising Research, 47 (1), 95-102.
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9722602 Jenny

  • 1. The effects of visual enhancement on attribute/benefit desirability and brand perception measures: Implications for reliability and validity Presenter: Jenny Chen 陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu October 13, 2008
  • 2. Clancy, K. J., & Rabino, S. (2007). The effects of visual enhancement on attribute/benefit desirability and brand perception measures: Implications for reliability and validity. Journal of Advertising Research, 47 (1), 95-102.
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  • 16. Research Methodology Three shuffled decks for each product category:
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