Ana Canhoto
Brunel Hive webinar: How to improve the world, on a small budget - Insights from Social Enterprise “The Washing Machine Project”
vonAna Canhoto
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Beyond Ownership: Business models for sustainable, smart appliances - Final Project Report
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Brunel University LondonBeruf
Reader in MarketingBranche
Education
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I am a marketing academic. My research focuses on the role of technology in interactions between firms and their customers. One stream of work looks at the impact of technology on customer insight, and includes projects such as ‘the potential of digital footprints for customer profiling’. The other stream looks at the impact of technology on targeted interactions, and includes projects such as the ‘role of social media in customer service’.