Engage and Empower locales (communities) by providing a platform that facilitates crowd funding and crowd sourcing efforts for local passions and problems.
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Final crowdcommunityppt
1.
2. America is in a state of civic crisis and we are
responding by emerging from individualism
and moving towards
collectivism. CrowdCommunity calls upon
every American to make just one change in
their life that will contribute to the
commonwealth and they can begin this
journey with CrowdCommunity. Everyoneâs
contribution will come together to create a
lasting, strong spiritual and moral force for
rebuilding the social capital in America.
â â
3. COMPANY SUMMARY
P PROACTIVE E-COMMUNITY
⢠Search via locales (zip codes)
⢠CROWDSOURCING LOCAL PASSIONS,
ISSUES,
⢠AND CONCERNS
⢠CREATE/PARTICIPATE IN LOCAL
CROWDFUNDING PROJECTS,
DISCUSSIONS & PETITIONS
4. MANAGEMENT
JOSEPH AGLER
⢠Strengths: Critical thinking
and negotiating
⢠Participant in âOPERATION
SPLASH (Stop
Polluting, Littering And
Save Harbors)â âA non-
profit, all-volunteer org.
committed to improving the
quality of life along Long
Island shores
KARIM AZIZI
⢠Strengths: Creativity and
expression.
⢠Operations associate at
a charter high school in
the Bronx. Serves as a
leader for adolescents
and is apart of a team
that maintains a suitable
environment for
education.
JARLYNE BATISTA
⢠Strengths: Industrious and
charismatic
⢠Engaged and involved in
Student Campus Life
activities and a leading
Ambassador for Baruch
5. PRODUCTS & SERVICES
CROWDFUNDING PLATFORM
⢠Create crowdfunding projects
CROWDSOURCING PLATFORM
⢠Discussion boards for maximum
engagement and sharing of information
PETITIONS
⢠Proactive civic participation in community
6. ISSUES/PROBLEMS
DISCONNECTED COMMUNITY
⢠Declining civic engagement/mindset
⢠Indifferent towards neighbors
LOWER GOVâT FUNDING FOR
COMMUNITIES
⢠Recession
⢠Sequester
SLOW PROCESS AND PROGRESS IN
MAKING LOCAL CHANGES
DIVERGENCE OF ENERGY AND
RESOURCES
7. SOLUTIONS
CONVERGENCE OF ENERGY &
RESOURCES
⢠Motivating citizens and leaders of
institutions
to leverage their talents and positions
towards civic ends
PROVIDE CROWDSOURCING &
CROWDFUNDING
TOOLS TO FACILITATE CHANGES
⢠for problems and passions in various
locales through online engagement
WEBSITE & SOCIAL PLATFORMS TO
ENGAGE, DEVELOP NETWORKS AND
STRONG, LASTING RELATIONSHIPS
AND CHANGES
8. TARGET MARKET
16-65+
⢠Active members of
the community
⢠Non-active
members looking to
be more involved
STUDENTS: 16-25
⢠Enjoy volunteering
and participating
⢠Educatedâ see
value in
neighborhood
improvement and
progress
YOUNG ADULTS: 35-
45
⢠Parents- Desire to
bring about changes
that will positively
impact their
childrenâs present &
future
ADULTS: 45-65+
⢠Have watched and
experienced
neighborhood
changes and can
envision more
growth and
solutions
9. BUSINESS MODEL
VALUE PROPOSITIONS
⢠Share and Discover new
crowdfunding projects
⢠Engagement and
crowdsourcing through
discussion boards for full
transparency on issues and in
developing effective solutions
⢠Active civic participation
through petitions
⢠A greater sense of community,
purpose and a say in the
changes that go on in their
locale
⢠Converge energy and
resources into one place
COST STRUCTURE
⢠Marketing and
Sales(advertising)
Personnel and Operations
⢠Future Expansion and growth
⢠Software development
⢠Infrastructure Creation &
Upkeep
KEY ACTIVITIES
⢠Develop a social network
website and mobile app to
inform and connect locals and
facilitate communication for
maximum community
participation
⢠Platform management
⢠Organize Data and
Community
⢠Advertisement for community
businesses
KEY RESOURCES
⢠IT Infrastructure: software &
developers, cyber Security
and Storage
⢠Maps
⢠Communication channels
⢠Cyber Security
⢠API tools
⢠Crowdfunding platform
⢠Social networks
KEY PARTNERS
⢠Social Networks
⢠Location Based Networks
⢠Newspapers/local media
⢠Developers
⢠Community Leaders
⢠Business Partnerships
⢠Local Institutions
⢠Payment providers
⢠Large
organizations/foundations
⢠Local Politicians
CHANNELS
⢠Website & mobile app
⢠Social Media Integration-FB
pages and ads, Google+,
Foursquare, Twitter,
PublicStuff ,etc...
⢠Local Ads, events &
newspapers
⢠Word of mouth
⢠Partner Programs
CUSTOMER SEGMENTS
⢠Disconnected members of a
community
⢠Local business, industry,
morale - Communities at large
⢠Advertisers
⢠Members who wanted to make
a difference in their community
⢠Locals who do not see the
changes they desire taking
place; unsatisfied community
members
⢠Current and future generations
by setting an example through
our key activities and value
propositions
CUSTOMER
RELATIONSHIPS
⢠Focused on connecting people
who might not have otherwise
connected to develop new
ideas
⢠Developing new long lasting
relationships with their
neighbors
Trust & Transparency
REVENUE STREAMS
⢠Free (Subscription based)
⢠Percentage from crowdfunds
⢠Advertising - (local
businesses, AdSense, etc).
10. Home Projects LocalsPetitions Discussion
s
Profile
Locale: Sign Up Log In
Most Popular:
Projects
Petitions
Discussions
My Locale
NationWide
Add Locale(s)
Nationwide
11. My Locale
NationWide
Add Locale(s)
Home Projects LocalsPetitions Discussion
s
Profile
Sign Up Log In
Most Popular:
Projects
Petitions
Discussions
10002Locale:
12. Locale:
CROWDCOMMUNITY Home Projects LocalsPetitions Discussion
s
Profile
Sign Up Log In
Most Popular: Projects
Petitions
Discussions
10002, 10005
13. Art:
Citizen Care:
Education:
ExploreProjects
Passions in action. Improve your community! Start a Petition
See All
See All
See All
Search by Locale
Tags:
All
Activities
Art/Culture
Athletic Facilities
Citizen Care
Community Grants
Educational Facilities
Library
Neighborhood
Improvement
Parks
Sustainability/Energy
Savings
Sort by:
Close to me
Recently Added
Ending Soon
Most Funded
14. Art:
Citizen Care:
Education:
ExploreProjects
Passions in action. Improve your community! Start a Project
See All
See All
See All
Search by Locale
Tags:
All
Activities
Art/Culture
Athletic Facilities
Citizen Care
Community Grants
Educational Facilities
Library
Neighborhood
Improvement
Parks
Sustainability/Energy
Savings
Sort by:
Close to me
Recently Added
Ending Soon
Most Funded
15. Join the Movement
Engage in a Network of Empowerment!
Art/Culture
Neighborhood Improvement
Start a Thread
See All
See All
Search by Locale
Tags:
All
Activities
Art/Culture
Athletic Facilities
Citizen Care
Community Grants
Educational Facilities
Library
Neighborhood
Improvement
Parks
Sustainability/Energy
Savings
Sort by:
Close to me
Recently Added
Ending Soon
Most Funded
16. Title:
Brief
Description:
Body:
Invite Locals
Name Search:
Advanced Search
Regions: Interest Tags:
Search by Locale
Tags:
All
Activities
Art/Culture
Athletic Facilities
Citizen Care
Community Grants
Educational Facilities
Library
Neighborhood
Improvement
Parks
Sustainability/Energy
Savings
Sort by:
Close to me
Recently Added
Ending Soon
Most Funded
18. REVENUE STREAMS & MARKETING STRATEGY
RETAIN ABOUT 3% OF FUNDS RAISED
CHARGE LOCAL BUSINESSES $100 FOR
ADVERTISEMENT SPACE ON OUR SITE
TAKE ADVANTAGE OF SOCIAL NETWORKS
19. FINANCIAL$
WEBSITE (CMS) & UPKEEP : 3,500-9,500
⢠High customization based on our
market needs
⢠Integrated analytics, social integration,
e-commerce
ď§ Web upkeep: 500-1000pm
APP DEVELOPMENT: 2,000-15,500
⢠Simple, table-based app: 1,000-4,000
⢠Sharing capabilities: 500-1,500
⢠iPhone: 500-10,000
⢠PAYPAL GIVING WIDGET: 0 setup costs &
2.9%+ 0.30 per transaction
⢠MARKETING
⢠MARKETING PLAN: 350-5000
⢠SEARCH ENGINE OPTIMIZATION (SEO):
500pm
⢠PAY PER CLICK SEARCH ADVERTISING:
200pm
⢠SOCIAL MEDIA STRATEGY: 500pm
⢠LOCAL RADIO, NEWSPAPERS, ADS,
EVENTS: 500-2000pm
STARTUP: $30,000â$55,000
MONTHLY: ~$3000
TOTAL: $91,000
20. FINANCIAL$ (2)
***If we cannot receive the 55k in investor funding:
1. SBA loan
2. Patent the process and license to existing crowdfunding companies
5 YEAR PROJECTIONS
⢠Year 1 = Break into and establish a presence in the crowdfunding
market
⢠Years 2-4: Expectations of steady increases of about 2.5% a year in
income (funding and advertising)
⢠Year 5: Goal is to have funding total of $50 million annually and a full
time staff.
BREAK-EVEN POINT
⢠Gross funding (sales) of 3,033,333.33 needed to cover 91,000 total
costs (55k, including startup costs for the 1st year