1. Outsmart Your Business
Plan of approach Information Strategy
Advisory Services
John Septer

3. What we see and hear in the market!
”We need to capture who is responsible
“I have no insight in the fundamental elements like within the process.”
the customer, product, competition, stock ”
“I need a clear source of
information, which can be
“I don’t trust the information presented to
applied to each channel we …what can we do in
me– I see that not every channel is presenting
serve” the meantime?
the same information”
IT landscape is fragmented …
“I need the right where can we start...?
information on the right
moment to be able to act
directly and proactively”
”Strategy is set – we need to
get into execution!”
”We have to set clear priorities ...
“I have more and more information of my clients – if stakeholders act disconnected and
we are able to determine the relevance of all this it is getting worse.”
information, that would maximize mine interaction
with clients”
“ I must be able to offer the same
information in different ways, to stay in
touch with my clients ”

4. Characteristics of Information
consistency
wisdom
knowledge
information
data/content
understanding

5. The necessary journey for organizations
Proactive
Outsmart
Future
Achieve
Run
Today
Reactive
Fail
Data / Content Information Knowledge Wisdom
Information productivity

6. Putting information at the heart of
doing business
Traditional approach Information centric approach
People
People
Information
Process Technology
Process Technology
Application & process centric – Information Positioning Information centrally at the
is often an after-thought heart of doing business

7. Start small, but think big
At the beginning information is fragmented… Long term vision: Integrated EIM model
Data & Content foundation
Processes & Organization
Governance
EIM
Technology
Incentro Advisory helps organizations to get insight into how information is used and how
organizations can increase information productivity

8. Het Funnel Model

9. Outsmart Your Business
Plan of approach Information Strategy
analysis & concrete
preparation translation
design products
1 till 3 weeks 4 till 6 weeks 2 till 4 weeks
Vision
Goal: Goal: Goal:
•Identification of hypotheses •Give insight in the current •Define the short, middle and To-Be Models
situation and information long term improvement
•Identification of potential related problems initiatives
improvement areas
•Jointly determination of the • Develop supporting business
Validated
•Define which path (journey) To-Be vision case(s) for the different Hypotheses
the organization wants to initiatives in order to create
follow •Map the current and future the right evidence
requirements and needs of Transformation
•Capture of resources the organization
roadmap
•Capture of commitment
Business Case(s)

10. Plan of Approach Information Strategy
preparation analysis & design translation
Develop transformation
Validation of scope Execute As-Is Analysis
roadmap
Identification of Stakeholder Definition To-Be vision
Activities
Information
Obtaining background Validation of hypotheses
Technology
information Requirements Analysis
Business
Execution of EIM Quick Scan Execute Process Analysis
Processes
Definition of hypotheses Execute Gap Analysis
Develop Business Case(s)
As-Is Analysis
Validated assignment & scope
Products
To-be Vision Transformation roadmap
Stakeholder map
Gap Analysis Project Portfolio
EIM Scan
Requirements document Business Case(s)
High level hypotheses
Validated hypotheses
change management
The journey (transformation) is more important than the destination

11. Benefits of your Information Strategy?
 Consensus among stakeholders on information issues and needs
 A clear plan of action and insight in required efforts and expected returns
 Support from the organization for the approach chosen
 Information management in line with strategic business objectives
 A controlled implementation approach
 High level business information requirements:
• Which information should be managed?
• For what purpose (why)?
• By which means (how)?
“We believe that an effective and integrated Business Information Management program is vital to
achieving the priorities of today’s organization: improving performance, reducing cost and increasing
business agility”

12. Added value approach
What distinguishes the Information Strategy approach of Incentro Advisory
from other methods?
 The journey is key. The destination may change.
 It is a journey together.
 Strong focus on preparing the organization’s transformation.
 Sterke focus on what is good for the organization instead of the best
independent solution.
 Primary focus on the ‘information’ problem area, impact on the
business and (potential) solutions
 Secundary focus on technique
 Start small, think big

13. Why Incentro Advisory?
 Incentro Advisory helps organizations to provide insight into how
information is used and how organizations can use this information to
improve the information productivity.
 Incentro Advisory helps organizations to build an integrated value chain,
where markets, products, skills and systems will be aligned.
 Incentro Advisory helps organizations as a trend watcher, sparring partner
and trusted advisor in finding the right answers and solutions to EIM related
issues.
 Incentro Advisory is able to act as an independent consultant to align the
demand and supply of information in order to achieve the business
objectives of an organization.

14. Our customers ask us to realize
the Incentro Effect. For each
organization the Incentro effect
is (and must be) different. Every
organization is different and
every organization should be
different, distinctive, to stay
ahead of the competition.

15. We believe in the power of
information.
Informatie is the fuel for an
organization and based on this fuel,
the organization can build a distinctive
position in relation to its competition.
The first step is to analyze the
business processes and to determine
the potential Incentro effect with the
customer.

16. Thank You
Bedankt
Gracias
Viele Dank