We've seen unprecedented and accelerated growth in the use of digital since the onset of Covid-19 and nationwide lockdown. Organisations in every industry have had to rapidly and radically rethink how they operate and engage with audiences. Consumers have changed their attitudes, behaviour and adoption of digital too. Even as businesses and society begin to open up again, learned behaviour, new rules and persistent concerns mean there's no going back to how things were before. This is the new different. Learn how to keep your organisation up to date with the new digital norms consumers have adopted, and expect, and remain relevant and competitive in the post Covid-19 era. Presented on 13th October 2020 as part of Digital Leaders Week 2020

1. 12 -16 October

2. KEEPING UP WITH NEW DIGITAL
NORMS POST COVID-19
CONFIDENTIAL ©2020 REWRITE DIGITAL
Jon Reay, Oct 2020

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4. We’re on a mission to elevate the way
organisations look at digital
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We’ve vaulted five years forward in
consumer and business digital
adoption in just eight weeks
McKinsey, May 2020
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Those companies able to use technology well to
keep going and rethink their business model for
the future by fast-tracking digital transformation
will be ones ahead of their competition
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Bernard Marr / Forbes, Mar 2020 (in light of Covid-19)

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Organisations have switched focus on
digital or accelerated their adoption of it
Source: McKinsey

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Digital’s business impact has taken centre stage
Source: McKinsey

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Covid-19 has accelerated the overall
pace of digital transformation but
also the digital divide
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Innovation becomes expectation, faster

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Source: ONS

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89% use the Internet daily or almost every day
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Source: ONS

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Brewdog embraces new digital demands
• Increased direct online
sales after pubs shut
their doors
• A year’s sales in a month
• Nightly virtual pub events
including tastings,
competitions, live music
and comedy

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New models for a new different
• Pret announces 3,000 staff
redundancies and 30 branches to
permanently close
• New coffee subscription - 16,500
people signed up on Day 1
• More “Pret to you” with online
deliveries, office drops and brew at
home

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"We are confident that accelerated
growth in the online channel will
continue, leading to a permanent
redrawing of the landscape of the
grocery industry worldwide."
Tim Steiner, Ocado CEO, July 2020
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“Thousands of jobs are now
‘unviable’ because the lockdown
has triggered a permanent
shift to online shopping.”
Simon Wolfson, Next CEO, Sep 2020
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New mindsets and behaviours will stay

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Current digital norms
Buy anything
online and direct
Join shared virtual
experiences (with
video)
Use mobile to
enhance physical
experiences
Use mobile apps
for ‘always on’
engagement
Willingness to share
data if it has personal
or societal value

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What might be next
• Not making things digital but making things more digital
• Not replacing physical but making digital and physical work together
• More intelligent use of data
• Increased personalisation - products as well as experiences
• More automation and adoption of machine learning
• Fresh new models for industries like travel, retail and the arts

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Keeping up with new digital norms
• Listen to your customers and your target market
• Monitor the tech landscape and competitors within and outside your
category
• Decide what and when is right for your organisation - first or follower?
• Get internal (board level) buy-in
• Equip your staff with new skills and mindsets
• Support your customers too - don’t ignore those behind on digital (e.g.
Barclays Digital Eagles)

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Don’t replace industries, get digital to support them

32. Digital transformation is never done
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33. Every organisation can benefit from
doing more with digital
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Thank you!
#DLWeek
@jreay
@RewriteDigital
jon@rewritedigital.com
www.rewritedigital.com
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35. 12 -16 October