.

1. Representation of Masculinity
within Media

2. • Masculinity has more fixed stereotypes then
femininity.
• They are usually portrayed as being strong,
intelligent and independent individuals.
• They must be powerful and in control, taking
no orders from women.

3. • Males are usually in power within the media,
so they represent themselves how they want
to be seen.
• The masculinity and power represented
influences more feminine men to be more
masculine.
• The construct of masculinity is then circulated
within the expectations of gender.
• This could be considered as the acts of
patriarchy, which is a system where men hold
the power and women are largely excluded.

4. Emergent Ideology
• The definition of emergent is something new that is being
circulated within beliefs.
• Emergent ideology is the act of new ideas emerging. In
time they may become dominant ideology, meaning that
there is better representation of people rather than the
classic stereotypes.
• An emergent idea about women is that they are strong and
independent, not dependant on the help of males, who
are usually expected to be the strong ones.
• An emergent idea about men is that they can be emotional
and domestic, and play equal roles with women rather
than being the dominant character.