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Competence to Innovate? Presented at AHFE International Conference in July 2008, Caesars Palace, Las Vegas, Nevada, USA. Research was conducted in Flexi (Flexible Integration in Global Product Development) project that was an ITEA2 project (number 06022) lasting from April 2007 to December 2009. It aimed to improve the competitiveness of the European software intensive industry by providing a flexible, rapid and agile approach to product development