SlideShare ist ein Scribd-Unternehmen logo

Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry

•Als PPT, PDF herunterladen•
•
J
jinender16
BusinessGesundheit & Medizin
1 von 37
Direct to consumer advertising of Prescription drugs-Pharmaceutical industry perspective Jinender Kumar Graduate student Pharmacy administration
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objective ,[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7
Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7
 
Pharmaceutical company perspective ,[object Object],[object Object],[object Object],http://www.phrma.org/direct_to_consumer_advertising/
Pharmaceutical company perspective ,[object Object],[object Object],http://www.phrma.org/direct_to_consumer_advertising/–phrma-The pharmaceutical and research manufacturers Association
 
The Pharmaceutical and research manufacturer of America (Phrma) ,[object Object],[object Object],http://www.phrma.org/about_phrma/
Phrma mission ,[object Object],http://www.phrma.org/about_phrma/mission_statement/
How Phrma accomplish its mission ,[object Object],[object Object],[object Object],[object Object],http://www.phrma.org/about_phrma/mission_statement/mission_statement/
Guiding principles ,[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Guiding principle ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Guiding principles ,[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Guiding principles ,[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Guiding principles ,[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Guiding principles ,[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Guiding principles ,[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Guiding principles ,[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Guiding principles ,[object Object],[object Object],http://www.phrma.org/publications/policy_papers/phrma_dtc_guiding_principles/
Critique of DTC Advertising
More spend on marketing than R&D ,[object Object],[object Object],[object Object],Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7
DTC increase the price of advertised drug ,[object Object],M. B. Rosenthal et al., Demand Effects of Recent Changes in Prescription Drug Promotion (Washington, DC: Kaiser Family Foundation, June 2003).
Overuse of prescription drugs ,[object Object],[object Object],E. A. McGlynn et al., “The Quality of Health Care Delivered to Adults in the United States,” The New England Journal of Medicine 348, no. 26 (26 June 2003): 2635–2645J. S. Weissman et al., “Consumers’ Reports on the Health Effects of Direct-to-Consumer Drug Advertising,” Health Affairs Web Exclusive, 26 February 2003, http://www.healthaffairs.org (accessed 27February 2003).
Do patients benefit from pharmaceutical advertising?” ,[object Object],[object Object],[object Object],K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Patient Survey Results, 19 September 2002, http://www.fda.gov/cder/ddmac/Presentations/kithmcc2002out/ sld001.htm (accessed 6 August 2004).
Pharmaceutical marketing adversely affect patient behavior. ,[object Object]
DTC advertising interfere with the physician/patient relationship ,[object Object],Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).
Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).
advertising pressure physicians to prescribe advertised medicines ,[object Object],[object Object],Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).
pharmaceutical companies have free reign over their marketing activities ,[object Object]
Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7
Summary ,[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]

Empfohlen

Direct to Consumer Advertising Presentation
Direct to Consumer Advertising PresentationDirect to Consumer Advertising Presentation
Direct to Consumer Advertising Presentationcstam
 
Direct to consumer advertising
Direct to consumer advertisingDirect to consumer advertising
Direct to consumer advertisingGayathri Tangirala
 
FDA Regulation of Drug and Device Advertising and Promotion -- The Basics
FDA Regulation of Drug and Device Advertising and Promotion -- The BasicsFDA Regulation of Drug and Device Advertising and Promotion -- The Basics
FDA Regulation of Drug and Device Advertising and Promotion -- The BasicsMichael Swit
 
Pharmaceutical Regulatory Affairs in Australia - by Youssef El-Nazer & Hamid ...
Pharmaceutical Regulatory Affairs in Australia - by Youssef El-Nazer & Hamid ...Pharmaceutical Regulatory Affairs in Australia - by Youssef El-Nazer & Hamid ...
Pharmaceutical Regulatory Affairs in Australia - by Youssef El-Nazer & Hamid ...Pharmaceutical Compliance Inspection unit, Crown College of Canada
 
Export Potentiality of Pharmaceutical goods in Bangladesh
Export Potentiality of Pharmaceutical goods in BangladeshExport Potentiality of Pharmaceutical goods in Bangladesh
Export Potentiality of Pharmaceutical goods in BangladeshHr Shamim
 
OVERVIEW OF DRUG REGULATORY AGENCIES IN INDIA, USA, EUROPE AND JAPAN
OVERVIEW OF DRUG REGULATORY AGENCIES IN INDIA, USA, EUROPE AND JAPAN OVERVIEW OF DRUG REGULATORY AGENCIES IN INDIA, USA, EUROPE AND JAPAN
OVERVIEW OF DRUG REGULATORY AGENCIES IN INDIA, USA, EUROPE AND JAPAN Arul Packiadhas
 
Post -Marketing Drug Safety Surveillance
Post -Marketing Drug Safety SurveillancePost -Marketing Drug Safety Surveillance
Post -Marketing Drug Safety SurveillanceTuracoz Skill Development Program
 
Fda med watch
Fda med watchFda med watch
Fda med watchSridhar S
 

Empfohlen

Direct to Consumer Advertising Presentation
Direct to Consumer Advertising PresentationDirect to Consumer Advertising Presentation
Direct to Consumer Advertising Presentationcstam
 
Direct to consumer advertising
Direct to consumer advertisingDirect to consumer advertising
Direct to consumer advertisingGayathri Tangirala
 
FDA Regulation of Drug and Device Advertising and Promotion -- The Basics
FDA Regulation of Drug and Device Advertising and Promotion -- The BasicsFDA Regulation of Drug and Device Advertising and Promotion -- The Basics
FDA Regulation of Drug and Device Advertising and Promotion -- The BasicsMichael Swit
 
Pharmaceutical Regulatory Affairs in Australia - by Youssef El-Nazer & Hamid ...
Pharmaceutical Regulatory Affairs in Australia - by Youssef El-Nazer & Hamid ...Pharmaceutical Regulatory Affairs in Australia - by Youssef El-Nazer & Hamid ...
Pharmaceutical Regulatory Affairs in Australia - by Youssef El-Nazer & Hamid ...Pharmaceutical Compliance Inspection unit, Crown College of Canada
 
Export Potentiality of Pharmaceutical goods in Bangladesh
Export Potentiality of Pharmaceutical goods in BangladeshExport Potentiality of Pharmaceutical goods in Bangladesh
Export Potentiality of Pharmaceutical goods in BangladeshHr Shamim
 
OVERVIEW OF DRUG REGULATORY AGENCIES IN INDIA, USA, EUROPE AND JAPAN
OVERVIEW OF DRUG REGULATORY AGENCIES IN INDIA, USA, EUROPE AND JAPAN OVERVIEW OF DRUG REGULATORY AGENCIES IN INDIA, USA, EUROPE AND JAPAN
OVERVIEW OF DRUG REGULATORY AGENCIES IN INDIA, USA, EUROPE AND JAPAN Arul Packiadhas
 
Post -Marketing Drug Safety Surveillance
Post -Marketing Drug Safety SurveillancePost -Marketing Drug Safety Surveillance
Post -Marketing Drug Safety SurveillanceTuracoz Skill Development Program
 
Fda med watch
Fda med watchFda med watch
Fda med watchSridhar S
 
Post marketing surveillance
Post marketing surveillancePost marketing surveillance
Post marketing surveillanceDr. Vijesha Soni
 
Pharmacovigilance and Drug safety
Pharmacovigilance and Drug safety Pharmacovigilance and Drug safety
Pharmacovigilance and Drug safety ClinosolIndia
 
Marketing Authorization procedures & premarket requirements sea countries
Marketing Authorization procedures & premarket requirements sea countriesMarketing Authorization procedures & premarket requirements sea countries
Marketing Authorization procedures & premarket requirements sea countriesSrinivasa Rao Moturi
 
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...BhavikaAPatel
 
An introduction to the EMA
An introduction to the EMAAn introduction to the EMA
An introduction to the EMAEURORDIS Rare Diseases Europe
 
Investigational new drug ,orange book,understanding on 505(b) (2) applications
Investigational new drug ,orange book,understanding on 505(b) (2) applicationsInvestigational new drug ,orange book,understanding on 505(b) (2) applications
Investigational new drug ,orange book,understanding on 505(b) (2) applicationsswrk
 
E pharmacy
E pharmacyE pharmacy
E pharmacyNisha Thakur
 
ACTD Guidelines Overview
ACTD Guidelines OverviewACTD Guidelines Overview
ACTD Guidelines OverviewMuhammad Ali Jehangir
 
Pharmaceutical Regulations in GCC countries
Pharmaceutical Regulations in GCC countriesPharmaceutical Regulations in GCC countries
Pharmaceutical Regulations in GCC countriesIman Ajami
 
Labeling of Drugs: 21 CFR Part 201
Labeling of Drugs: 21 CFR Part 201 Labeling of Drugs: 21 CFR Part 201
Labeling of Drugs: 21 CFR Part 201 Marwah Zagzoug, PhD
 
FDA Regulation of Promotion & Advertising -- Part 1: The Basics
FDA Regulation of Promotion & Advertising -- Part 1: The BasicsFDA Regulation of Promotion & Advertising -- Part 1: The Basics
FDA Regulation of Promotion & Advertising -- Part 1: The BasicsMichael Swit
 
What is an orphan drug?
What is an orphan drug?What is an orphan drug?
What is an orphan drug?Peder S. Andersen
 
The Orphan Drug Act
The Orphan Drug ActThe Orphan Drug Act
The Orphan Drug Actbiotechpro
 
Medical Writing Canada
Medical Writing CanadaMedical Writing Canada
Medical Writing CanadaAmanda Strong
 
Abbreviated New Drug Application (ANDA)
Abbreviated New Drug Application (ANDA) Abbreviated New Drug Application (ANDA)
Abbreviated New Drug Application (ANDA) SachinRajput94
 
2. unit II, chapter-2 regulatory authorities and agencies.
2. unit II, chapter-2 regulatory authorities and agencies.2. unit II, chapter-2 regulatory authorities and agencies.
2. unit II, chapter-2 regulatory authorities and agencies.Audumbar Mali
 
Drug advertising for presentation
Drug advertising for presentationDrug advertising for presentation
Drug advertising for presentationSan Diego Continuing Education
 
US FDA Regulatory Submissions
US FDA Regulatory SubmissionsUS FDA Regulatory Submissions
US FDA Regulatory SubmissionsChandra Mohan
 
Regulatory requirements for otc drugs as per usfda
Regulatory requirements for otc drugs as per usfdaRegulatory requirements for otc drugs as per usfda
Regulatory requirements for otc drugs as per usfdaKhushboo Bhatia
 
Planning for the New Individual Case Safety Report (ICSR) International Stand...
Planning for the New Individual Case Safety Report (ICSR) International Stand...Planning for the New Individual Case Safety Report (ICSR) International Stand...
Planning for the New Individual Case Safety Report (ICSR) International Stand...Perficient
 
Out of Box: Pharma Marketing
Out of Box: Pharma MarketingOut of Box: Pharma Marketing
Out of Box: Pharma MarketingDr. D K Mehta
 
Direct To Consumer Drug Advertising
Direct To Consumer Drug AdvertisingDirect To Consumer Drug Advertising
Direct To Consumer Drug Advertisingguest78c907
 

Weitere ähnliche Inhalte

Was ist angesagt?

Post marketing surveillance
Post marketing surveillancePost marketing surveillance
Post marketing surveillanceDr. Vijesha Soni
 
Pharmacovigilance and Drug safety
Pharmacovigilance and Drug safety Pharmacovigilance and Drug safety
Pharmacovigilance and Drug safety ClinosolIndia
 
Marketing Authorization procedures & premarket requirements sea countries
Marketing Authorization procedures & premarket requirements sea countriesMarketing Authorization procedures & premarket requirements sea countries
Marketing Authorization procedures & premarket requirements sea countriesSrinivasa Rao Moturi
 
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...BhavikaAPatel
 
Investigational new drug ,orange book,understanding on 505(b) (2) applications
Investigational new drug ,orange book,understanding on 505(b) (2) applicationsInvestigational new drug ,orange book,understanding on 505(b) (2) applications
Investigational new drug ,orange book,understanding on 505(b) (2) applicationsswrk
 
Pharmaceutical Regulations in GCC countries
Pharmaceutical Regulations in GCC countriesPharmaceutical Regulations in GCC countries
Pharmaceutical Regulations in GCC countriesIman Ajami
 
Labeling of Drugs: 21 CFR Part 201
Labeling of Drugs: 21 CFR Part 201 Labeling of Drugs: 21 CFR Part 201
Labeling of Drugs: 21 CFR Part 201 Marwah Zagzoug, PhD
 
FDA Regulation of Promotion & Advertising -- Part 1: The Basics
FDA Regulation of Promotion & Advertising -- Part 1: The BasicsFDA Regulation of Promotion & Advertising -- Part 1: The Basics
FDA Regulation of Promotion & Advertising -- Part 1: The BasicsMichael Swit
 
The Orphan Drug Act
The Orphan Drug ActThe Orphan Drug Act
The Orphan Drug Actbiotechpro
 
Medical Writing Canada
Medical Writing CanadaMedical Writing Canada
Medical Writing CanadaAmanda Strong
 
Abbreviated New Drug Application (ANDA)
Abbreviated New Drug Application (ANDA) Abbreviated New Drug Application (ANDA)
Abbreviated New Drug Application (ANDA) SachinRajput94
 
2. unit II, chapter-2 regulatory authorities and agencies.
2. unit II, chapter-2 regulatory authorities and agencies.2. unit II, chapter-2 regulatory authorities and agencies.
2. unit II, chapter-2 regulatory authorities and agencies.Audumbar Mali
 
US FDA Regulatory Submissions
US FDA Regulatory SubmissionsUS FDA Regulatory Submissions
US FDA Regulatory SubmissionsChandra Mohan
 
Regulatory requirements for otc drugs as per usfda
Regulatory requirements for otc drugs as per usfdaRegulatory requirements for otc drugs as per usfda
Regulatory requirements for otc drugs as per usfdaKhushboo Bhatia
 
Planning for the New Individual Case Safety Report (ICSR) International Stand...
Planning for the New Individual Case Safety Report (ICSR) International Stand...Planning for the New Individual Case Safety Report (ICSR) International Stand...
Planning for the New Individual Case Safety Report (ICSR) International Stand...Perficient
 

Was ist angesagt? (20)

Post marketing surveillance
Post marketing surveillancePost marketing surveillance
Post marketing surveillance
 
Pharmacovigilance and Drug safety
Pharmacovigilance and Drug safety Pharmacovigilance and Drug safety
Pharmacovigilance and Drug safety
 
Marketing Authorization procedures & premarket requirements sea countries
Marketing Authorization procedures & premarket requirements sea countriesMarketing Authorization procedures & premarket requirements sea countries
Marketing Authorization procedures & premarket requirements sea countries
 
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...
Changes to an approved NDA and ANDA Regulatory considerations for manufacturi...
 
An introduction to the EMA
An introduction to the EMAAn introduction to the EMA
An introduction to the EMA
 
Investigational new drug ,orange book,understanding on 505(b) (2) applications
Investigational new drug ,orange book,understanding on 505(b) (2) applicationsInvestigational new drug ,orange book,understanding on 505(b) (2) applications
Investigational new drug ,orange book,understanding on 505(b) (2) applications
 
E pharmacy
E pharmacyE pharmacy
E pharmacy
 
ACTD Guidelines Overview
ACTD Guidelines OverviewACTD Guidelines Overview
ACTD Guidelines Overview
 
Pharmaceutical Regulations in GCC countries
Pharmaceutical Regulations in GCC countriesPharmaceutical Regulations in GCC countries
Pharmaceutical Regulations in GCC countries
 
Labeling of Drugs: 21 CFR Part 201
Labeling of Drugs: 21 CFR Part 201 Labeling of Drugs: 21 CFR Part 201
Labeling of Drugs: 21 CFR Part 201
 
FDA Regulation of Promotion & Advertising -- Part 1: The Basics
FDA Regulation of Promotion & Advertising -- Part 1: The BasicsFDA Regulation of Promotion & Advertising -- Part 1: The Basics
FDA Regulation of Promotion & Advertising -- Part 1: The Basics
 
What is an orphan drug?
What is an orphan drug?What is an orphan drug?
What is an orphan drug?
 
The Orphan Drug Act
The Orphan Drug ActThe Orphan Drug Act
The Orphan Drug Act
 
Medical Writing Canada
Medical Writing CanadaMedical Writing Canada
Medical Writing Canada
 
Abbreviated New Drug Application (ANDA)
Abbreviated New Drug Application (ANDA) Abbreviated New Drug Application (ANDA)
Abbreviated New Drug Application (ANDA)
 
2. unit II, chapter-2 regulatory authorities and agencies.
2. unit II, chapter-2 regulatory authorities and agencies.2. unit II, chapter-2 regulatory authorities and agencies.
2. unit II, chapter-2 regulatory authorities and agencies.
 
Drug advertising for presentation
Drug advertising for presentationDrug advertising for presentation
Drug advertising for presentation
 
US FDA Regulatory Submissions
US FDA Regulatory SubmissionsUS FDA Regulatory Submissions
US FDA Regulatory Submissions
 
Regulatory requirements for otc drugs as per usfda
Regulatory requirements for otc drugs as per usfdaRegulatory requirements for otc drugs as per usfda
Regulatory requirements for otc drugs as per usfda
 
Planning for the New Individual Case Safety Report (ICSR) International Stand...
Planning for the New Individual Case Safety Report (ICSR) International Stand...Planning for the New Individual Case Safety Report (ICSR) International Stand...
Planning for the New Individual Case Safety Report (ICSR) International Stand...
 

Andere mochten auch

Out of Box: Pharma Marketing
Out of Box: Pharma MarketingOut of Box: Pharma Marketing
Out of Box: Pharma MarketingDr. D K Mehta
 
Direct To Consumer Drug Advertising
Direct To Consumer Drug AdvertisingDirect To Consumer Drug Advertising
Direct To Consumer Drug Advertisingguest78c907
 
Ppt on types of advertising
Ppt on types of advertisingPpt on types of advertising
Ppt on types of advertisingphaneendra u
 
Direct-to-Consumer Advertising in the Digital Age
Direct-to-Consumer Advertising in the Digital AgeDirect-to-Consumer Advertising in the Digital Age
Direct-to-Consumer Advertising in the Digital Agesggibson
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningSj -
 
9 major types of advertising
9 major types of advertising9 major types of advertising
9 major types of advertisingpamiecheer
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisementskrishna kumar
 
Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand PositioningSamer Meqdad
 
Pharmaceutical Marketing Management
Pharmaceutical Marketing ManagementPharmaceutical Marketing Management
Pharmaceutical Marketing ManagementSheraz Pervaiz
 
Marketing - Target Market
Marketing - Target MarketMarketing - Target Market
Marketing - Target Marketschenoweth88
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningDaniel Gibson
 
Dtcpresentationfinal 12941850285073-phpapp01 (1)
Dtcpresentationfinal 12941850285073-phpapp01 (1)Dtcpresentationfinal 12941850285073-phpapp01 (1)
Dtcpresentationfinal 12941850285073-phpapp01 (1)Chris Nichols
 
Advertising in retail by MAHAMMAD AZHARUDDIN
Advertising in retail by MAHAMMAD AZHARUDDINAdvertising in retail by MAHAMMAD AZHARUDDIN
Advertising in retail by MAHAMMAD AZHARUDDINMahammad Azharuddin
 
green marketing
green marketinggreen marketing
green marketingarathymalz
 

Andere mochten auch (20)

Out of Box: Pharma Marketing
Out of Box: Pharma MarketingOut of Box: Pharma Marketing
Out of Box: Pharma Marketing
 
Direct To Consumer Drug Advertising
Direct To Consumer Drug AdvertisingDirect To Consumer Drug Advertising
Direct To Consumer Drug Advertising
 
Ppt on types of advertising
Ppt on types of advertisingPpt on types of advertising
Ppt on types of advertising
 
Direct-to-Consumer Advertising in the Digital Age
Direct-to-Consumer Advertising in the Digital AgeDirect-to-Consumer Advertising in the Digital Age
Direct-to-Consumer Advertising in the Digital Age
 
Dtc presentation final apr.30 pdf
Dtc presentation final apr.30 pdfDtc presentation final apr.30 pdf
Dtc presentation final apr.30 pdf
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
9 major types of advertising
9 major types of advertising9 major types of advertising
9 major types of advertising
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
 
Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand Positioning
 
Types of Advertisement
Types of AdvertisementTypes of Advertisement
Types of Advertisement
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Pharmaceutical Marketing Management
Pharmaceutical Marketing ManagementPharmaceutical Marketing Management
Pharmaceutical Marketing Management
 
Marketing - Target Market
Marketing - Target MarketMarketing - Target Market
Marketing - Target Market
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
 
Dtcpresentationfinal 12941850285073-phpapp01 (1)
Dtcpresentationfinal 12941850285073-phpapp01 (1)Dtcpresentationfinal 12941850285073-phpapp01 (1)
Dtcpresentationfinal 12941850285073-phpapp01 (1)
 
Advertising in retail by MAHAMMAD AZHARUDDIN
Advertising in retail by MAHAMMAD AZHARUDDINAdvertising in retail by MAHAMMAD AZHARUDDIN
Advertising in retail by MAHAMMAD AZHARUDDIN
 
Retail Advertising
Retail AdvertisingRetail Advertising
Retail Advertising
 
green marketing
green marketinggreen marketing
green marketing
 
Presentación1
Presentación1Presentación1
Presentación1
 

Ähnlich wie Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry

Marketing and promotion_facts_071108_final
Marketing and promotion_facts_071108_finalMarketing and promotion_facts_071108_final
Marketing and promotion_facts_071108_finalJorgeventura2014
 
Marketing and promotion_facts_071108_final
Marketing and promotion_facts_071108_finalMarketing and promotion_facts_071108_final
Marketing and promotion_facts_071108_finalGeorgi Daskalov
 
Advertising and Targeting Healthcare Professionals.pdf
Advertising and Targeting Healthcare Professionals.pdfAdvertising and Targeting Healthcare Professionals.pdf
Advertising and Targeting Healthcare Professionals.pdfThe Lifesciences Magazine
 
Direct to consumer pharmaceutical advertising
Direct to consumer pharmaceutical advertisingDirect to consumer pharmaceutical advertising
Direct to consumer pharmaceutical advertisingNazmul Hasan Mahmud
 
Ethical practices in pharma
Ethical practices in pharmaEthical practices in pharma
Ethical practices in pharmaRohit K.
 
Healthcasts_Whitepaper
Healthcasts_WhitepaperHealthcasts_Whitepaper
Healthcasts_WhitepaperDebra Harris
 
Ethics from a Pharmaceutical Industry Perspective
Ethics from a Pharmaceutical Industry PerspectiveEthics from a Pharmaceutical Industry Perspective
Ethics from a Pharmaceutical Industry PerspectiveAlayjoshi0071
 
Pptonpromotionalliteraturefinal 170419114043
Pptonpromotionalliteraturefinal 170419114043Pptonpromotionalliteraturefinal 170419114043
Pptonpromotionalliteraturefinal 170419114043Akanksha Tiwari
 
Drug promotional literature
Drug promotional literature Drug promotional literature
Drug promotional literature Akhil Agarwal
 
Ilaria passarani - Selling Sickness 2010
Ilaria passarani - Selling Sickness 2010Ilaria passarani - Selling Sickness 2010
Ilaria passarani - Selling Sickness 2010Gezonde scepsis
 
MHC 750 JH 01 Direct To Consumer Drug Advertising
MHC 750 JH 01 Direct To Consumer Drug AdvertisingMHC 750 JH 01 Direct To Consumer Drug Advertising
MHC 750 JH 01 Direct To Consumer Drug AdvertisingLeslie Pirtle, MM, MEd
 
D T C Advertising
D T C AdvertisingD T C Advertising
D T C Advertisingguest78c907
 
Lessons Learned from the Ethical Challenges of Marketing in Healthcare
Lessons Learned from the Ethical Challenges of Marketing in HealthcareLessons Learned from the Ethical Challenges of Marketing in Healthcare
Lessons Learned from the Ethical Challenges of Marketing in HealthcareSandeepkumar Balabbigari, PharmD, RPh
 
Gurumurthy Kalyanaram on Endogenous Modeling of DTCA in IJHPM
Gurumurthy Kalyanaram on Endogenous Modeling of DTCA in IJHPMGurumurthy Kalyanaram on Endogenous Modeling of DTCA in IJHPM
Gurumurthy Kalyanaram on Endogenous Modeling of DTCA in IJHPMGurumurthy Kalyanaram
 
Prescription Medicines Costs in Context October 2020
Prescription Medicines Costs in Context October 2020Prescription Medicines Costs in Context October 2020
Prescription Medicines Costs in Context October 2020PhRMA
 
Newtech advant-business-plan9
Newtech advant-business-plan9Newtech advant-business-plan9
Newtech advant-business-plan9Yousaf Khan
 
CSO & media orientation workshop
CSO & media orientation workshopCSO & media orientation workshop
CSO & media orientation workshopMeTApresents
 

Ähnlich wie Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry (20)

7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
 
Marketing and promotion_facts_071108_final
Marketing and promotion_facts_071108_finalMarketing and promotion_facts_071108_final
Marketing and promotion_facts_071108_final
 
Marketing and promotion_facts_071108_final
Marketing and promotion_facts_071108_finalMarketing and promotion_facts_071108_final
Marketing and promotion_facts_071108_final
 
Advertising and Targeting Healthcare Professionals.pdf
Advertising and Targeting Healthcare Professionals.pdfAdvertising and Targeting Healthcare Professionals.pdf
Advertising and Targeting Healthcare Professionals.pdf
 
Direct to consumer pharmaceutical advertising
Direct to consumer pharmaceutical advertisingDirect to consumer pharmaceutical advertising
Direct to consumer pharmaceutical advertising
 
Pharmaceutical Supply Chain Dynamics and Intelligence
Pharmaceutical Supply Chain Dynamics and IntelligencePharmaceutical Supply Chain Dynamics and Intelligence
Pharmaceutical Supply Chain Dynamics and Intelligence
 
Ethical practices in pharma
Ethical practices in pharmaEthical practices in pharma
Ethical practices in pharma
 
Healthcasts_Whitepaper
Healthcasts_WhitepaperHealthcasts_Whitepaper
Healthcasts_Whitepaper
 
Ethics from a Pharmaceutical Industry Perspective
Ethics from a Pharmaceutical Industry PerspectiveEthics from a Pharmaceutical Industry Perspective
Ethics from a Pharmaceutical Industry Perspective
 
Pptonpromotionalliteraturefinal 170419114043
Pptonpromotionalliteraturefinal 170419114043Pptonpromotionalliteraturefinal 170419114043
Pptonpromotionalliteraturefinal 170419114043
 
Drug promotional literature
Drug promotional literature Drug promotional literature
Drug promotional literature
 
Ilaria passarani - Selling Sickness 2010
Ilaria passarani - Selling Sickness 2010Ilaria passarani - Selling Sickness 2010
Ilaria passarani - Selling Sickness 2010
 
MHC 750 JH 01 Direct To Consumer Drug Advertising
MHC 750 JH 01 Direct To Consumer Drug AdvertisingMHC 750 JH 01 Direct To Consumer Drug Advertising
MHC 750 JH 01 Direct To Consumer Drug Advertising
 
D T C Advertising
D T C AdvertisingD T C Advertising
D T C Advertising
 
Lessons Learned from the Ethical Challenges of Marketing in Healthcare
Lessons Learned from the Ethical Challenges of Marketing in HealthcareLessons Learned from the Ethical Challenges of Marketing in Healthcare
Lessons Learned from the Ethical Challenges of Marketing in Healthcare
 
Gurumurthy Kalyanaram on Endogenous Modeling of DTCA in IJHPM
Gurumurthy Kalyanaram on Endogenous Modeling of DTCA in IJHPMGurumurthy Kalyanaram on Endogenous Modeling of DTCA in IJHPM
Gurumurthy Kalyanaram on Endogenous Modeling of DTCA in IJHPM
 
Prescription Medicines Costs in Context October 2020
Prescription Medicines Costs in Context October 2020Prescription Medicines Costs in Context October 2020
Prescription Medicines Costs in Context October 2020
 
Newtech advant-business-plan9
Newtech advant-business-plan9Newtech advant-business-plan9
Newtech advant-business-plan9
 
Summary of Top Ten Health Industry Issues
Summary of Top Ten Health Industry IssuesSummary of Top Ten Health Industry Issues
Summary of Top Ten Health Industry Issues
 
CSO & media orientation workshop
CSO & media orientation workshopCSO & media orientation workshop
CSO & media orientation workshop
 

Mehr von jinender16

Seminar Jinender
Seminar JinenderSeminar Jinender
Seminar Jinenderjinender16
 
Patient Attitude Towards Gifts To Physicians
Patient Attitude Towards Gifts To PhysiciansPatient Attitude Towards Gifts To Physicians
Patient Attitude Towards Gifts To Physiciansjinender16
 
Pharmacoeconomics1
Pharmacoeconomics1Pharmacoeconomics1
Pharmacoeconomics1jinender16
 
Pseudoephedrine
PseudoephedrinePseudoephedrine
Pseudoephedrinejinender16
 
Poster Jinender
Poster JinenderPoster Jinender
Poster Jinenderjinender16
 
Pharmacoeconomics1
Pharmacoeconomics1Pharmacoeconomics1
Pharmacoeconomics1jinender16
 

Mehr von jinender16 (10)

ISPOR
ISPORISPOR
ISPOR
 
Poster
PosterPoster
Poster
 
Seminar Jinender
Seminar JinenderSeminar Jinender
Seminar Jinender
 
APha Poster
APha PosterAPha Poster
APha Poster
 
Patient Attitude Towards Gifts To Physicians
Patient Attitude Towards Gifts To PhysiciansPatient Attitude Towards Gifts To Physicians
Patient Attitude Towards Gifts To Physicians
 
Pharmacoeconomics1
Pharmacoeconomics1Pharmacoeconomics1
Pharmacoeconomics1
 
Singapore
SingaporeSingapore
Singapore
 
Pseudoephedrine
PseudoephedrinePseudoephedrine
Pseudoephedrine
 
Poster Jinender
Poster JinenderPoster Jinender
Poster Jinender
 
Pharmacoeconomics1
Pharmacoeconomics1Pharmacoeconomics1
Pharmacoeconomics1
 

Kürzlich hochgeladen

How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 

Kürzlich hochgeladen (20)

How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 

Direct To Consumer Advertising Of Prescription Drugs Pharmaceutical Industry

  • 1. Direct to consumer advertising of Prescription drugs-Pharmaceutical industry perspective Jinender Kumar Graduate student Pharmacy administration
  • 2.
  • 3.
  • 4.
  • 5. Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7
  • 6. Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7
  • 7.  
  • 8.
  • 9.
  • 10.  
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Critique of DTC Advertising
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results , 13 January 2003, http://www.fda.gov/cder/ddmac/globalsummit2003/index.htm (accessed 13 January 2003).
  • 31.
  • 32.
  • 33. Julie M.Donahue’ “a decade of direct to consumer advertising of prescription drugs” NEJM Aug 2007 Vol 357:673-681no.7
  • 34.
  • 35.
  • 36.
  • 37.