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Role of Corporate in promoting women empowerment through SHG

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Women empowerment in india
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Role of Corporate in promoting women empowerment through SHG

  1. 1. Role of Corporates in Promoting Women Empowerment through SHG Jayanta Chakraborti 8427288699 jaychk699@gmail.com www.jayantachakraborti.com Presented by : Associate Professor ICFAI University Tripura
  2. 2. Research Methodology Research Objective A Study to understand the role played by corporates in promoting Women Empowerment through SHG. Research Design Descriptive Research using Secondary Data. Sample Size 50 Private Corporate Groups operating in India involved in running SHG for Women Empowerment. Data Analysis Hypothesis testing using Case Study Analysis
  3. 3. Introduction to Women Empowerment  60% of chronically hungry people are women.  Women constitute half of World Population.  Two-thirds of illiterate people in the World are Women.  Most of the Women working in rural areas are engaged in seasonal, part-time and low wage jobs.  Women are vulnerable to crime including domestic violence.  Women are vulnerable to climatic changes and regional conflicts.  Women Empowerment is the need of the hour.
  4. 4. Introduction to Self Help Group (SHG)  NABARD defines SHGs as “small, economically homogenous affinity groups of rural poor, voluntarily formed to save and mutually contribute to a common fund to be lent to its members as per the group members’ decision”. Source : NABARD
  5. 5. Source : NABARD Introduction to Self Help Group (SHG)
  6. 6. Introduction to SHG  Started with 225 groups in 1992.  SHG Movement started in India in 1992.  Presently, there are 16,18,456 SHG that have accessed bank loans.  Around 25 million members of SHG are women.
  7. 7. Corporate Role in promoting women empowerment through SHG  ITC Hindustan Unilever Limited  Amul  Tata Group  SEWA  Shri Mahila Grihaudyog Limited  Coca Cola  Reliance Industries Limited  ICICI Bank
  8. 8. Hindustan Unilever Limited --- Project Shakti  Objective was to distribute products to inaccessible rural areas.  Started in the Year 2000.  Started in the Nalgonda district of Andhra Pradesh in November 2000 with 50 SHGs in 50 villages with 1000 to 2,000 inhabitants participating.  Today, Project Shakti provides livelihood enhancing opportunities to nearly 70,000 Shakti Entrepreneurs who distribute products to 4 million rural households in 162,000 villages.
  9. 9. ITC Women Empowerment  ITC is also working towards making agriculture more inclusive by enabling marginal women farmers to enhance their knowledge and skills in modern agricultural practices  ITC’s Women’s Empowerment Programme aims to provide them with sustainable economic livelihood opportunities through financial assistance as well as skills training.  ITC has encouraged women to act collectively, form solid waste management groups that undertake door-to-door garbage collection, segregation of waste as well as making and selling organic manure.  One of ITC’s interventions targets ultra-poor women with the objective of mainstreaming them socio-economically over a period of time.  ITC assists these women with productive income generating assets, supported with intensive handholding, counseling, on-job assistance, training and local level facilitation with the objective of bringing them into the financial mainstream. Over 12,750 ultra poor women have benefitted till date.
  10. 10. ICICI Self Help Groups  ICICI Bank, India's largest private sector bank, recently crossed a milestone of supporting one million women beneficiaries through its programme for Self Help Groups (SHG) which aims at empowering less privileged women to become self-reliant.  Over the next one year, the bank intends to double their reach and support over two million women with cumulative loan disbursements of Rs 2,500 Crore.  In the last 30 months, ICICI Bank has helped over 70,000 SHGs across 164 districts of seven states. The Bank runs the programme through a dedicated pool of 550 employees who look after servicing SHGs spread across Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Tamil Nadu, Karnataka and Kerala.  The Bank provides an integrated savings-cum-loan product to SHGs engaged in income generating activities like cattle & goat rearing, making and selling household food items, running small tea / snack counters, agarbatti making, pattal dona making, tailoring, jewellery making, handicrafts and bee keeping among others.
  11. 11. Tata Power --- Project Vartika  Project Vartika has been introduced by Tata Power in the region of Kutch.  This is a special programme designed to endorse value-added traditional embroidery crafts and develop market linkages for women to increase their earnings and livelihood profitability.  This project is aimed at womenfolk of Kutch who tend to their houses, look after cattle and are dependent on men with almost no access to improving their income.  Through the enhancement of these skills, Tata Power aims to make women economically independent and enable them to take independent decisions for their families. This programme aims to position women at the same level as men and empower them with self-respect by allowing them to be an earning member of the family, thereby doing away with gender prejudices.
  12. 12. Shri Mahila Griha Udyog --- Lijjat Papad  Started in 1959 with a seed capital of Rs 80/- and seven women joining hands to start an organization.  Lijjat is a case study of women empowerment through the formation of SHG.  Lijjat has an annual turnover of Rs 6.5 billion and provides employment to 43,000 people.  Today Lijjat helps create women empowerment by organizing computer literacy classes for women, and doing orientation courses in typing, cooking, sewing, knitting and toy making.
  13. 13. Inferences from Case Study  When aligned with business goals, Corporates have played a key role in women empowerment though formation of SHG (Project Shakti).  Corporates have played a key role in women empowerment through SHG as an CSR initiative (Tata Power).  Corporates that owe their origin to the SHG movement have played a key role in promoting women empowerment through SHG (Lijjat Papad).  Corporates have contributed to women empowerment through SHG as a mission for inclusive growth (ITC).  Corporates have taken up women empowerment through SHG with dual objective of expanding their business (ICICI Bank)
  14. 14. Recommendations 1. Motivating Corporates to get involved in formation of SHG for Women Empowerment. 2. Analyzing and Exploring avenues where Corporates and SHG can work as partners for mutually beneficial goals and women empowerment. 3. Understanding and removing bottlenecks that hinder the partnership between Corporates and SHG.
  15. 15. Bibliography 1. FAO, 2011. “The State of Food and Agriculture: Women in Agriculture, Closing the Gender Gap for Development” . 2. http://www.fidafrique.net/article1784.html 3.http://www.unwomen.org/en/news/in-focus/commission- on-the-status-of-women-2012/facts-and- figures#sthash.xP2Ya2Te.dpuf 4. Purna Chandra Parida and Anushree Sinha, “Performance and Sustainability of Self-Help Groups in India: A Gender Perspective, Asian Development Review, vol. 27, no. 1, pp. 80–103 5. https://www.nabard.org
  16. 16. Thank You

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