Mark Graham, Dana Zezzo, Kathleen Milbier, Charity Gibson and Nick Hagen discuss social media and sales success at the ASI Shows (Orlando, Dallas and San Diego) in 2012.
2. My 3 Key Discussion points
on Social Media
• Accessibility – the ultimate Rolodex
• Social Media tightens relationships
– Not starts them!
– You can not replace physical socializing
• Tracking ROI or ROR
3. Accessibility!
Be where your customers are!
Remember the Cliché:
Success comes from being in the
right place at the right time.
4. Do you know where your
customers are today?
The Ultimate Rolodex?
18. End
Questions?
facebook.com/socialpanelworldtour
19. What if your job was to roll a boulder up a hill?
Only to watch it roll back down again & again &
again….
Ask King Sisyphus, he was condemned to do this for eternity.
20. What would happen if you woke up one
morning & decided not to push the rock?
Would you lose your job?
Perhaps, but…
Maybe not….
21. 2010
THE ROCK: Outsourcing & Price Shopping THE WAY I ROLLED: Created a Personal
Brand in order to change the focus, increase customer
loyalty & sales.
22. 2011
THE ROCK: Budget & Travel Cuts THE WAY I ROLLED: Used LinkedIn,
Facebook & Twitter to leverage my Personal Brand
& Network.
500+ Connections
350+ Friends
450+ Followers
10,000+ Visitors
23. 2012
THE ROCK: New ways to diversify THE WAY I WILL ROLL: Launch Skinit
business models in order to stay relevant in the into the Advertising Specialty Industry.
marketplace.
27. The Ryonet Approach
• Why Social Media Marketing?
– It’s where people are.
– # 1 #2 #3
•We’re not rock stars but we used to be.
•How that has influenced our marketing?
•Positive industry attention
•Make connections and have fun doing it.
28. Making Connections
• The Boring Stuff – Rules & Algorithms
1. It’s BORING and I don’t want to bore you.
2. Creativity and Innovation trump most rules.
The Basic Rules of Facebook
1. Interact! – Be social on the social network
2. Don’t be annoying
3. Post when people are on
4. Video Post > Photo Post > Text Post
29.
30. Example #2 – April Fools
April Fools Press Release and YouTube
RyoVis Invisible Ink features
•Easy to use
•Fast Curing
•Available in 16 colors
•Revolutionize the industry
•Super trendy
The Result? 1. People called in to order the ink.
2. People joined in on the joke and
shared the video.
3. New record for views in one day.
31. Example #3 – Facebook Shares
Promos to get people to share our Page
The Result? Our most recent promo generated 329
likes in less than a week.
32.
33. End
Questions?
facebook.com/socialpanelworldtour