2. Objectives of the Public
Awareness Programme
• 1. To make the pilot group sensitive to the
project aims as well as ensure farmers’
participation in the project.
• 2. To promote better understanding and
support to environmentally friendly farming
practices amongst farmers and other social
groups in Poland.
• 3. To improve the understanding of cross-links
between agriculture and environment
amongst the Polish public opinion (while
paying special attention to the young).
3. Activities in the pilot
project area
• Regular mail survey
• “Good practice” newsletter
4. Activities out of the pilot
project area
• In the media (without paid articles: 9 press
information releases, 56 articles; 6 radio
broadcasts)
• Competition for the students of secondary
agricultural schools (invitations to 300
schools; 58 competition entries)
• Materials (a poster – calendar; leaflets about
CDs, a film, a brochure)
5. Activities out of the pilot
project area - cont.
• Meetings with local leaders, farmers, NGOs,
village leaders: 63 in all (about 1800
participants)
7. Number of hits on the
website
53
186
455
714
511
304
214 223
137
Total: 3200, max: 911, average: 335 per month
January February March April May
June July August September
8. Ecological awareness
Does agriculture in Poland lead to any significant environmental
hazards? (baseline survey results are quoted in brackets)
yes 29,4% (28,1%)
no 63,1% (67,6%)
hard to say 7,5% (4,3%)
Can organic fertilisers (slurry, liquid manure, manure) pollute the
environment? (base line survey results are quoted in brackets)
yes 23,1% (15,5%)
no 67,0% (77,8%)
it depends 6,8% (2,9%)
hard to say 3,2% (3,7%)
9. Ecological awareness
Baseline level of ecological awareness (October 2001):
[28,1 + (15,5 +2,9) ]/2 = 23,25
Ecological awareness – surveyed again in April 2002 :
[29,4+(23,1+6,8)]/2 = 29,65
10. Failures
• Too much time needed to develop an
indicator to measure ecological
awareness level, operational
importance of that measure
• List of discussion points
11. Project sustainability
• Key importance of „fair rules”, the
information dissemination on the rules
and reporting on the work progress
(„transparency”) –
• Role of information dissemination to
better motivate farmers - information
invokes trust and substitutes it
• Adapting some activities
12. Summary and
recommendations
Supplementary
financing
Readiness to
take up
measures to
protect the
environment
Ecological
awareness
Knowledge on
regulatory
framework
13. Summary and
recommendations
• Dual approach of the media (image of
the countryside) - personal contact
• Materials - style (must not instruct in a
patronising way - leaflets for farmers’
wives)
• Arguments to be put foreword:
example - not rational persuasion
14. Summary and
recommendations
Role of information dissemination:
• Care to keep “fair rules”
• Assistance in taking rational decisions
15. Summary and
recommendations
Ecological awareness and operating
knowledge
knowledge measurement as an element
of extension planning
16. Readiness to take up
environmental measures
Encuragement
and
incentives
17. Tasks
• Development and implementation of a
research programme
• Identification of target groups and
elaboration of campaign messages
• Development of Programme implementation
Plan
• Development of communication skills and
capacities / training activities
• Programme implementation
• Programme assessment
