1. Boehringer Ingelheim
Δήμητρα Κοντοχρήςτου
Prescription Medicine Marketing
Yammer Dimitra Kontochristou
Twitter @dimitrakont

2. Pharma industry market
Challenges
Present a case of digital
Disease Awareness Campaign

3.  Face to face detailing
 Congresses
 Medical associations
support
 Medical education grants
 Donations

4. Strict regulations!

5. Data show number of pharma companies initiatives by type, as identified by Ernst & Young

6. Source: Ernst & Young
Pharma company initiatives by type in 2010

7. 2nd place after…

8. Digital Intelligence Blog
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
25 Jan 2012
Boehringer to begin beta-testing Facebook
game in March

10. Important stakeholders

12. 1 Mission 1 Million
Getting to the heart of stroke

13.  10 Εθνικοί υποςτηρικτέσ
5 Ελληνικά προγράμματα ςτην ψηφοφορία
 # off line activities
 On line

18. https://www.heartofstroke.gr

19. @dimitrakont