To build your own business you need to go through basic to get information about your product / service, market & competitors. then you need to build accurate business plan to work accordingly and use as a reference and baseline for your progress.

1. How to Start Successful Business
Ibrahim Elwishahi
https://talent-link.blogspot.com/

2. Business Idea
 Something that people would
buy if only they knew about it.
 Customer Needs / Experience?
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3.  Customer Need
It’s not about your idea or product, it’s about
solving a need of your costumer
 Constrains
Law – Society – Budget
 Expandable
Can you expand your investment in the
future?
Business Idea
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4. Selection Criteria
Payback Period
The period required to recover the
initial project investment.
Break even Point
The point at which total revenue
equals total expenses.
Time Value of Money
Money received now has more
value than the same amount
received in future based on
inflation value. NPV
Return on Investment - ROI
It is a financial ratio that uses
net profit from an investment as
a measure for project selection.
ROI = Income / Investment
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5. Customer
Needs
Market
Segments
Competitors
Identifying the data
needed both to
validate the need for
what you are
proposing and to
decide upon the best
start-up or growth
strategy.
Market
Research
Market Research
You will not be able to take the right decision until you have the right information
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6. Red Ocean – Blue Ocean
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Competitive Advantage Innovation

7. Business Plan
A business plan is a written
document that describes your
business, how you will start, run
and control it.
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8. 8
Business plan Components
Provides an outline of the
company’s structure, human
resource requirements
Management Plan
Provides an overview of the company’s
physical requirements, such as office
space, machinery, labor, supplies,
and inventory.
Operating Plan
Details the target market analyzed
the existing market to determine if
there is demand of business
Market Analysis and Competition
Describe the product / service
you will introduce and how you
shall introduce it
Product / Service description
Details how the company plans to sell
its products to the target market. the
channels it will use to sell its goods
and services.
Sales and Marketing Plan
It demonstrates that the proposed
business is viable and will return
enough revenues to be able to meet
its financial obligations.
Financial Plan
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9. Business Model Canvas

10. SWOT Analysis
 Strength  Weakness  Opportunities
 Threats
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11. Marketing
Difference between
Marketing
Sales
includes research (identifying
needs of the customer),
development of products
(producing innovative products)
and promoting the product
(through advertisements) and
create awareness about the
product among the consumers.
Once the product is out in the
market, it is the task of the sales
person to persuade the
customer to buy the product
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12. Situational Analysis (SWOC)
Marketing Objective
Marketing Strategies
Budgeting & Implementation
The Major sections of Marketing Plan are
Introduction
Marketing Plan
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13. • Product: variety, quality, design, features, brand name,
packaging
• Price: price list, discounts, allowance, payment period, credit
terms
• Place: channels, coverage, locations, inventory,
transportation, logistics
• Promotion: advertising, personal selling, sales promotion,
public relations
Marketing Mix (4P’s)

14. Branding
 A brand is an intangible marketing or business
concept that helps people identify a company,
product, Service or individual.
 It is the position of your company in the mind of
the customer
 The company's reputation in the market and what
customers say about it
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15. 8

16. 9

17. Assets
Cash, Accounts Receivable, Inventory,
Land, Equipment
Liabilities
Wages, Accounts Payable, Short Term
Borrows
Equity
Equity = Assets - Liabilities
Financial Terms
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18. The sources of your business
investment includes, Saving,
Venture Capital, Loans, Crowd
Funding, Family and friends,
Incubators, Accelerators
All investments you need, before
you start. In practice, these are
all expenses in the first month of
your business
Expected revenues and
expenses of your busines
Strategies that you will follow to
exist your business like Merge or
Acquisition
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Financial Part Components
Funding
Sources
Capital
Requirements
Income
Statement
( P&L)
Exit Strategy
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19. Fund Raising
Incubator
Accelerator
Help startups at the beginning of their
business
Invest in startups on a long term basis,
spending time and resources
- StartEgypt
- TIEC
- Cairo - University
- Injaz Egypt
- Gesr
- AUC Venture lab
- Flat6labs
- FALAK
- FinTech Cairo
- Total
- 500 Startups
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20. 16
1- Seed Round 100,000$ -1,000,000$
2-Series A 3,000,000$- 7,000,000$
3- Series B 8,000,000$- 50,000,0000$
Mawdoo3 has raised $13.5 million in Series B
investment, the startup announced earlier
4- Series C
In series C, companies might move the work
they’ve been doing in series B toward
international markets
Rounds of Investment

21. Success
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Training and Self development
Communication and Relations
Will & Determination
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22. 3
4
2
1
1
2
3
4
Building something nobody wants
Avoid
Hiring poorly
Lack of Focus
Fail to execute sales and marketing
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23. Thank You
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