The document announces an international case conference in 2015 hosted by ICBM's School of Business Excellence in Hyderabad, India. The conference aims to showcase emerging business practices and management innovations in response to the complex global environment. Authors are invited to submit original unpublished case studies on topics such as marketing, IT, HR, operations and more. Selected cases will be published in a book and journal. Cash prizes will be awarded to winning entries, and scholarship opportunities are available. Important dates for submissions and the conference are provided.
1. DESIGNDESIGNDESIGNDESIGNDESIGNDESIGNDESIGNI C B M
H Y D E R A B A D
School of Business Excellence
December 05, 2015
ICBM's International Case Conference - 2015
EMERGING TRENDS IN BUSINESS
In Association with
Academy of Management Professionals
Global Partner
2. The uid eco-political landscape of the world over the past few decades has thrown up new power equations – forcing
traditional rivals to collaborate and also pressurizing hitherto partners to compete. Complexities of global nancial
ows in trade, volatility of international markets and ambiguity in the business environment are causing rms to
improviseandinnovate.Survivalofthettestisthecriterionanduncertaintyisthereality. Businesses havetakenupthe
challenge and are seen to be adopting new practices and a renewed agenda to, not just survive, but thrive in the current
era. The current breed of post-millennial customers are demanding seamless connectivity and increasing social
interaction. On the other hand, the power of SMAC (Social-Mobile-Analytics & Cloud) offers businesses the opportunity
to dig deeper, respond faster and surpass geo-spatial boundaries. Governance and sustainability norms are getting
more stringent, while stakeholders are getting better informed and increasingly empowered. Given these new realities,
Management practices have evolved to become more egalitarian, accountable, enabling and exible. Emerging practices
such as reverse mentoring, management of organizational memory, cross channel consumer shopping, nancial
inclusionandothersarepavingthewayforgreatervaluecreationandbetterriskmanagement.
This conference offers a platform to managers, academicians, case authors and students to showcase emerging
practices in Business & Management. The objective is to bring to the fore attempts by Management to improve and
innovate in the context of factors in the external business environment or to highlight bold moves by businesses to
leverage their core competencies. This Conference seeks to bring in a healthy exchange of ideas regarding the rationale
behindemergingpractices,theirimpactasyetandtheirplaceinthelargertheoryofManagementPractice.
Authors are invited to send their original and unpublished case study for the sub themes mentioned below.
Thesesubthemesareonlyindicativeandnotexhaustive.
§ Sales&Marketing § IT&Systems § HumanResourceManagement
§ OperationsManagement § FinancialManagement § Entrepreneurship
§ FacultyMembers § Corporateprofessionals
§ FreelanceCaseWriters § Banker
§ Entrepreneurs § Policymakersandmembersfromregulatorybodies
§ Management(MBA/PGDM)students § ResearchscholarspursuingPh.D
All the case studies selected for presentation in the conference will be published in the form of an ISBN numbered book.
Apart from publication in book, the winning cases will also be published in the forthcoming issue of 'UDAAN – The
InternationalJournalofManagementResearch'(ISSN:2347-9256), abi-annualreferredjournalofinternationalrepute.
INTRODUCTION
CALL FOR CASE STUDIES
FOR WHOM?
PUBLICATION OPPORTUNITIES
3. The author of winning case will be awarded a cash prize of Rs 20,000/-, Rs 10,000/- and Rs 5000/- along with a
certicate and citation. Special cash prize of Rs 5000/- will be given for outstanding contribution made by a
Doctoral/PGLevelparticipant.
The winners of the case conference will also be conferred “CMMP®
Scholarship for Researcher” by International Institute of Marketing
Professionals (IIMP®), Canada. IIMP® is an independent not-for-prot
professional organization, which develops and advocates international
standards within the marketing eld. The CMMP® (Certied Marketing
Management Professional) designation offered by IIMP® is the result of work
conducted by marketing professionals and academics representing 192
countries. It is a globally-recognized and well respected measure of professional
andacademicexcellenceinthepracticeofmarketing.
Electronic copy of original unpublished case study in any area of business and management in line with the
conference theme should be submitted in MS - Word format to casecompetition@icbm.ac.in or
icbmrpc@gmail.com. The Selection of case studies for presentation and detailed discussion will be based on
quality, content and relevance to the selected theme. The case study should be submitted along with an abstract
(in around 150 words), detailed teaching note and brief prole of the author. Kindly note that lifting someone's
original work, copying of material/plagiarism will result in to the disqualication. Authors of the case studies
selectedthrougha'double-blindreview'willbenotiedwithinoneweekofsubmission.
LastdatetosubmitIntentofParticipation October10,2015
LastdatetosubmitFullCasestudyalongwith
AbstractTeaching Note October25,2015
LastDateforRegistration November15,2015
PresentationofSelectedCaseStudies December05,2015
Rs3000/-forCorporateProfessionals
Rs2000/-forFacultyMembers
Rs1500/-forresearchscholarspursuingfulltimePhDataUniversityrecognizedbyUGC,NewDelhi
Rs1000/-forthestudentsofMBA/PGDM
US$200forInternationalSubmissions
For registration, please send Demand Draft / Account Payee Cheque in favor of 'ICBM – SBE' payable at
Hyderabad, along with the registration form to us. The registration fee includes program kit, food beverages on
thedayofeventandstudymaterials.
AWARDS
DATES TO REMEMBER
REGISTRATION FEE
CMMP® SCHOLARSHIP FOR RESEARCHER
SUBMISSION GUIDELINES
4. Institute of Computers and Business Management -
School of Business Excellence (ICBM-SBE),
Hyderabad is now proudly stepping into the 25th
year of proven excellence. ICBM – SBE offers a two-
year full-time Post Graduate Diploma in
Management (PGDM) approved by AICTE, Ministry
of HRD, Government of India. ICBM-SBE is the first
B-School in A.P and 3rd in India to get the prestigious
ACBSP, USA Accreditation which makes it globally
recognized. ACBSP is recognized by the Council on
Higher Education Accreditation (CHEA), USA. ICBM-
SBE now has access to about 600 B-Schools of USA
for student and faculty exchange which virtually
means every student at ICBM-SBE has a fair chance
of spending about 3 months in America's top B-
School at no additional cost to learn and gain expertise in
Managerial skills being taught there by globally recommended faculty. ICBM-SBE has the privilege of sharing Harvard
Business School Case Studies and Simulations to enable the aspiring Indian Managers to gain expertise in managerial
skills the whole world acknowledges. ICBM-SBE equips the future managers with firsthand experience of running a
Business Enterprise in a competitive environment with an eye on ROI, growth, network, equity, sustainability etc. by
introducingtothemtheCapstoneBusinessSimulations,apracticewhichallthetopB-Schoolacrosstheworldfollow.
Dr. Ritu Zarar
Chairperson
Prof. S. Zarar
Director / Principal
Prof. Jitender Govindani
Director - Academics
P A T R O N S
ABOUT ICBM – SBE, HYDERABAD
ICBM - School of Business Excellence
Plot No. 2A,Ishwar’s Abode, Right to Pillar No. 179, Attapur,
Hyderabad - 48, India, Te: 040-65536834, Fax:040-42210224,
Email: icbmrpc@gmail.com, casecompetition@icbm.ac.in
www.icbm.ac.in
For more details, Kindly contact:
Dr. Kunal Gaurav
Convener – IICC 2015
Associate Dean (Strategic Research)
ICBM – SBE, Hyderabad
Mobile: + 91 9394539593
