How Design Thinking and Business Model Innovation approaches changed the way new business models around new products and services are designed, tested and implemented at SAP including the roots in the company's DNA, Lean and Agile.

1. From Efficiency to Innovation
Design Thinking & Business Model Innovation
Dr. Tobias Hildenbrand, SAP Products & Innovation
NaKoGi Workshop, Walldorf, 1 July 2015

2. © SAP 2015 | 2 WHERE DID WE COME FROM?
Source: SAP

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Where do we want to go?
“Back to the Roots”

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Customer-Centered Innovation
Approach:
Customer-
Centered
Goal: Innovation

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Conduct regular
Retrospectives
Split organization
into teams
Split work
Split time
Deliver more
frequently
Risk
Risk
Deliver more reliably
and predictably
Reducing Risk with Large-Scale Lean & Agile Development

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However, Agile Development starts with a Product Vision
?

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Putting ourselves into the Shoes of the End Users

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Design Thinking to Develop Empathy & Product Ideas

9. Why Worry about Business Models?

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Often, it‘s not about the product, but the business model

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Why should SAP worry about Business Models?
Industry Clouds
Business Networks Platform-as-a-Service
Internet of Things

12. What is a Business Model?

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Describe your Business Model Baseline
Network & Enterprise View
http://www.youtube.com/watch?v=QoAOzMTLP5s

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SAP’s Classic Business Model – On Premise Business Suite

15. Business Model Development & Innovation (BMDI)

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Business Model Development & Innovation (BMDI™)
An Iterative Approach to Find the Appropriate Business Model for Products
Baseline Appropriate
Business Model
Version n Version n+1

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Analyze &
Improve
Challenge
& Change
Test & Verify
with MVPs
Evaluate
& Decide
w/ Business Case
Enterprise View = Business Model Canvas
Business Model Network View
Business Model Design with BMDI™

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How do BM Design and Design Thinking come together?

19. Project Example: SAP Sports One

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Innovation Culture Mix at SAP – Framework and Examples
Framework: William E. Schneider

30. Thank You !
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