I presented this to Scotiabank: Social Media-The Employee and The Personal Brand. Employees recognize the importance of building a personal profile in social media, however the minute an individual announces their affiliation with their company, the lines between personal and professional become blurred.
24. Product: Be Consistent and
Text
Recognizable
• Who are you as a Text
Text
Text
professional?
• What are your core strengths
and experience?
• Your audience should know
what to expect.
• Be consistent in your
message.
• Decide on your core
messages and stick to one
brand name.
25. Price: Know Your Value
•
•
Influencer sites will
automatically put a
price tag on you.
Your content, your
Text
Text
Text
Text
thought leadership
will only increase
your personal
value.
• This translates into
your value as an
employee.
• Will your value
match the market?
26. Place: Recognize Your Niche
• It’s easier to build influence
locally amongst those with like
minds: colleagues, friends.
• Expand your network to
include people whom you’re
interested in based on topic or
profile.
• Know where your target
audience spends their time.
• Find niche communities/groups
to build rapport and share
topics of interest
27. Promotion: Communicate Your Brand
•
•
Text
Consider your audience and
the information they value.
Consider the platforms: being
Text
Text
Text
heard loud and clear or getting
lost in the clutter.
• Determine where your
audience gets their information
and make sure you are present
in these channels.
• Engage all the time and
recognize other content to
maximize your own value.
28. 10 Keys to Social Media Success
1. Experiment first and determine which 6. Be personable and act like a
platforms work best. Be yourself, person.
make some friends.
7. Contribute in a meaningful
2. Spend time planning how you will use way. Be considerate and
it: objectives, content, tools promote others.
3. Listen before participating. Watch 8. Learn to take criticism.
how others interact.
9. Be proactive.
4. Be transparent and honest.
10. Be consistent.
5. Share your content. Make it easy to
share.
Search and social are connected. The more you engage, the more you connect the more you can control your brand reputation, your message --- and ultimately mitigate any negativity that comes your way. Own the first page of brand results attributed to your unique key word
Search and social are connected. The more you engage, the more you connect the more you can control your brand reputation, your message --- and ultimately mitigate any negativity that comes your way. Own the first page of brand results attributed to your unique key word
The balance of power is shifting from companies to the networks that surround them. Connected, communicating customers and employees have more choices, and more amplified vices, than ever before. They have more knowledge than ever before. These trends are only increasing with time. # tech12 connected consumers want effective engagement - in and out. .
Canadian musician Dave Carroll was travelling on United and checked his guitar into baggage. He became concerned as he watched baggage handlers on runway throwing guitars. When he arrived in Omaha he found that the neck of his $3500 guitar was broken. He filed for a claim with airline but they refused to honor it because he failed to make a claim within. 24 hours. For 9 months he tried to negotiate with airline. Finally in frustration he wrote a song United Breaks guitars and released a music video on youtube. “I shold have flown with someone else or else gone by car cause United breaks guitars. Video hit the internet amassed 150,000 views. In a few weeks numer rose to 5MM and in December 2009 it was listed as number 7 on top viral videos of 2009. United tried to contact him but by that time it had been too late. Bob Taylor o Taylor guitars gave Dave carroll 2 free guitars, Carroll refused compensation from united asking they give the money to charity. .
We have received an open letter to Mike and Jim from a high-level RIM employee (whose identity we have verified), and in an amazingly honest and passionate plea, this letter gives fascinating insights into what RIM must fix, and fast. RIM did not immediately respond to a request for comment. Read the open letter in its entirety after the break. RIM on Thursday released its response to an open letter published exclusively by BGR . The letter, which was written by a senior RIM executive, pleads with the company’s upper management to make some drastic changes if it is to regain the mind share and market share it has lost in recent years. After questioning the authenticity of the letter — and we assure you, it is indeed genuine and its author has been vetted — RIM said the company is “fully aware of and aggressively addressing both the company’s challenges and its opportunities.” The response goes on to take an extremely defensive stance, listing various reasons that RIM is still in a strong position. .
People were outraged when American Apparel used Hurricane Sandy — a storm that killed over 100 people and initially left 8 million without power — as an excuse to sell merchandise. The retailer were offered a 20 percent off sale if they typed "SANDYSALE" in the online checkout "in case you're bored during the storm." American Apparel decided to ignore the PR disaster and didn't apologize. Gap, on the other hand, also did a Sandy sale and then tweeted apologies for offending people.
During one of the presidential debates, KitchenAid tweeted to its 24,000 fans that "Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics". KitchenAid immediately deleted the quote and tweeted an apology. A spokesperson said that "The tasteless joke in no way represents our values at KitchenAid, and that person won't be tweeting for us anymore." .
.
The promise of social is getting people who don't usually talk to each other to talk! -- like the company and the individual
People issues taken to online demonstrations to amplify the voices
. The balance of power is shifting from companies to the networks that surround them. Connected, communicating customers and employees have more choices, and more amplified vices, than ever before. They have more knowl- edge than ever before. These trends are only increasing with time.
About Indium Corporation What "Frome One Engineer To Another™" Means To Me: Watch Video Indium Corporation is a premier materials supplier to the global electronics, semiconductor, solar, thin film, and thermal management markets. Products include solders, preforms, and fluxes; sputtering targets; indium, gallium, and germanium metals and compounds and sourcing; and NanoFoil®. Read more: http://www.indium.com/corporate/about-us/#ixzz2E9dFRvLC .
.
old school value --- ONE way -- what are you doing for me ----- data in banks what you ’re doing --- your value is derived based on what you buy, how much are you giving to me? as a company. Now it ’s a two way street and companies need to understand that retention is getting to be really hard. Keeping a customer means doing 10 times more than you have before.
With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation , both online and in real life. Employers will Google you before they even invite you to an interview. (Your current employer probably has an eye on what you’re doing, too.) And when you interact with people, both online and offline, they’ll build up an image of who you are over time.
You want to be in control of all of those impressions. Why leave your professional reputation to chance, when you can be your own PR guru and manage your image?Your personal brand is all about who you are and what you want to be known for.
visitors will get a much better overview about what your Tweets are all about . Instead of monotonous stream, that might only reach back a few hours, they will get a holistic overview about your Twitter presence.