3. A little bit about me
2003-2007
Studied design
2007-2012
Started my career in
UX design
2012-2014
Left comfort zone
and joined multiple
startups
2014
Tried corporate
once again.
2015—2016
Trying to enjoy
life more and share
more
2011-2013
Went back to design school
5. This is Mom.
Mom cooks food everyday.
Mom cares about nutrition & taste.
Mom doesn’t get Michelin stars,
but Mom’s cooking satisfies.
Be like Mom.
6. The UX Recipe Pyramid
Optimise the job
& delight the users
FUNCTION
DELIGHT
Gets the job done &
advocates the user
Satisfies appetites.
Business,
Technology,
Customer Experience,
Product Market Fit
and all that
7. Why product design fails
Technology PeopleBusiness
Because, these come first… …then this.
(either one)
20. Nadia needs to
confirm receipt
Joko needs to
buy a thing
Rangga needs
to be a merchant
Check
iPhone
App
Browse
Signs up
Pick
Merchant
Fill
forms
Wait
Pick Item Click Buy Checkout
Open
Order
List
Tick on
Received