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Business culture is changing, and so will technology, design and communication

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Until now I found all the new and brilliant ideas to be just fragments, colliding against a better
knowing traditional bus...
But, it doesn’t end here..
Sharp increases in higher education, standards of living,
social complexity, and longevity over the past century gave
rise...

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Business culture is changing, and so will technology, design and communication

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Today there are three different core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is accept that these different models exist, understand or decide which type of business they are, and then make sure to use the right type of communications portfolio to reach their goals.

Today there are three different core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is accept that these different models exist, understand or decide which type of business they are, and then make sure to use the right type of communications portfolio to reach their goals.

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Business culture is changing, and so will technology, design and communication

  1. Until now I found all the new and brilliant ideas to be just fragments, colliding against a better knowing traditional business model... new ideas have been tested as satellites by the marketing department, but the business itself has continued with their business as usual. But now, there are voices shaping a new / next chapter of capitalism, where all these new ideas are merging together and shaping a completely different way of thinking about business.
  2. But, it doesn’t end here..
  3. Sharp increases in higher education, standards of living, social complexity, and longevity over the past century gave rise to a new desire for individual self-determination: having control over what matters, having one’s voice heard, and having social connections on one’s own terms. - Shoshana Zuboff
  4. why do we have these shifts? then:
  5. why do we have these shifts? now:
  6. mmunication is about creating demand then: co
  7. mmunication is about creating culture now: co
  8. personal, long-term communication companies want
  9. The current state of tech, design and communication in business is based on one solid fact: that the way we do business today, is a good way to do business... But, is it?
  10. “I’ve never met a company that understood its customers”
  11. HMV and Jessops are both in administration. It’s not that people don’t want to buy things, rather .. they want more than just to buy things
  12. proof!
  13. Culture proof! “Whether physically or through connected technologies, shopping is still best experienced socially” - PSFK Future of Retail report
  14. t of a Belgian supermarket Unilever, who was kicked ou to bland has completely some years ago for being n outstanding success. redire cted itself - the result is a
  15. Now more than ever..
  16. Today there are three different core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is accept that these different models exist, understand or decide which type of business they are, and then make sure to use the right type of communications portfolio to reach their goals.

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