agenda brands marketing positioning binary analysis predatory marketing advertising unique selling propositions step change marketing effective positioning golden rules naming brands brand archetypes targeting market segmentation insights competitive mapping pepsi coke competitors competition communication innovation creativity business strategy business model business selling branding founder institute behavioural economics sales sel cialdini persuasion influence swot analysis innovative entrant modelling competitor checklist strategy for growth your market target audience product usage sample questionnaire the market generation y functional and emotional benefits generation x understanding customers methodologies necker cube generation net research strategies brand personality benefits domino's dove apple relevancy mc donald's coca cola brand examples power of branding marketing evolution easy targets bullies niches markets leaders vs challengers idea generation endorsement metaphors techniques perspectives examples law of selling familiarity networking connection strategist different perspectives permission desire what you do how you do ideas trust personal brands brand trackers brand protection challenger brands brand tools brand experience value propositions brand extensions brand building segmentation methods pareto principle consumers pricing tipping point research creating value generations heirachy of needs customer conversion insight tools standford prison system futurist trends defining markets society trends competitive environment technology trends growth strategies consumer trends technologies direct response neuromarketing assessing ads media theory testimonials copywriting process advertising tools great ideas social media blogs mobile marketing media context media tools seo e-commerce channel planning online media email marketing media fragmentation consumer generated content crowdsourcing ideas development customer experience brand growth applied innovation innovation tools archetypes speaker
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