Key Take - Aways This study will help to: 1. Identify the compartments of demand for different products/services of SMB type 2. Understand the behaviour of SMBs towards ICT adoption through various parameters like geography, vertical, age of company, ownership generation, employee size and revenue 3. Identify drivers & inhibitors as well as influencers affecting the IT purchase decision by SMBs 4. Identify the social media behaviour amongst SMBs 5. Understand current and future buying plans for specific categories of IT product/service (Cloud, enterprise mobility and PC based software) 6. Understand the current buying pattern as well as future buying preferences

1. Survey Participant
Profile
Million SMBs in India
Annual Revenue
12.16
SMBs are influenced by their management to take IT decision
7.67
35.03
16.34
85%
SMBs are aware about the solution used for Communication
28.80
Less than Rs. 1 Crores
60%
SMBs are growing at an annual rate of more
than 5%
Rs. 20 to 50 Crores
More than Rs. 50 Crores
Employee Strength
34%
SMBs are using HR/Payroll
Management Software
effectively
30%
SMBs stated that the
majority of their
workforce is
Unskilled
22%
SMBs have deployed one
or the other module of
ERP solutions to enhance
their productivity
60%
OF SMB DECISION MAKERS
SAY THAT INFORMATION
TECHNOLOGY WOULD BE
HELPFUL IN THE BUSINESS
AREAS OF FINANCE AND
ACCOUNTING, BUSINESS
PROCESS AND DEVELOPMENT
OF NEW BUSINESSES
DRIVERS FOR ICT ADOPTION
53%
Adopt ICT to have a better business process flow
40
Feels IT plays a major role in streamlining
% finance
27%
26%
26%
18%
Rs. 1 to 5 Crores
Rs. 5 to 20 Crores
Which areas of business do you think IT can be
of help to your Organization?
11.32
29.07
9.79
40%
How would you prefer to access your software?
OF SMB DECISION MAKERS
WOULD ALSO WANT TO
EXPLORE SOFTWARE ON
THEIR WEB BROWSER
50%
Better business Streamlined and
Client
in tandem
process flow
Requirements
finance &
Products
32.72
Less than 20 Employees
20 – 99 Employees
100 – 249 Employees
250 – 499 Employees
500 – 999 Employees
OF SMB IT DECISION
MAKERS PREFER TO
PURCHASE THEIR IT
SOLUTIONS DIRECTLY FROM
THE OEM
Better
Inventory
Control
Competitor
Pressure
BARRIERS IN ICT ADOPTION
31%
How would you prefer to buy your IT solutions?
17.09
Compliance
requirements
IT decision makers say that high prices of solutions is a
key factor impeding adoption
26%
IT decision makers stated that Lack of IT
budget is the major problem
20%
19%
7%
High Prices of IT
solutions
Lack of IT
Budget
Lack of
Customized
solutions
Lack of IT
expertise
Lack of power
supply
6%
Lack of
qualified
services
providers
This study reflects the Indian SMBs’ (Companies between 10 to 1000 employees) behavior and inclination to adopt ICT and highlight some of the key factors involved in the ICT adoption.
This study will help product/service providers better understand, develop, market and sell IT products/services to the small and medium market and improve their ability to link the value of
their product/services to the specific SMB audience
This document is copyrighted by ResearchFox
Consulting (P) Ltd. No Part of it may be
quoted, circulated or reproduced for distribution
without prior written approval from ResearchFox
Consulting (P) Ltd.
SMB ICT ADOPTION
Behaviour Trend Report 2013 Highlights
For more information Visit: http://researchfox.com/SMB-ict