1. Quality health plans & benefits
Healthier living
Financial well-being
Intelligent solutions
CarePass® Platform and
Medication Reminder
Developer Challenge
August 1, 2012

2. On Today’s Call
Jesse Givens, Head of CarePass Product
Runa Islam, CarePass Product Manager
Jeff Taylor, Pharmacy Director
Hemali Thakkar, Manager, Developer Challenge, Health 2.0
Aetna Inc. 2

3. Agenda
Introduction to Aetna CarePass
Overview of the CarePass Developer Challenge
Consumer Need for Medication Reminder Solutions
Evaluation Criteria for Challenge Submissions
Contest Details
Q&A
Aetna Inc.

4. Introduction to
Aetna CarePass
Aetna Inc. 4

5. CarePass – Delivering Convenience
The Consumer’s Healthcare “Journey”
Peers & Community
Managing Health Seeking Care
• Follow-Up & Reminders • Information Gathering
• Manage Health & • Provider Selection
Wellness • Make an Appointment
Consumers
Getting Care
• Check-In
• Provider Interaction
• Follow-Up Steps
• Checkout & Payment
Aetna Inc.

6. CarePass – Delivering Convenience
Why do this now?
• Critical to empower consumers as their responsibility for
healthcare costs continues to grow (e.g., contribution
levels rising 31% from 2007 to 2010)
• We want to leverage technology to both empower
consumers, and bring down overall costs in the system
• Consumers want the high levels of convenience they
experience in other services (e.g., mobile banking) to be
available in healthcare
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7. CarePass enables consumers to manage
their whole health & live healthier
lives…their way
Behavioral
Fitness
Health
Applications
Applications
Pharmacy Nutrition
Applications Applications
Personal
Integration of multiple mobile applications Health
Records
Aetna Inc.

8. Enabling Consumers To Manage Their
Whole Health…
CarePass enables consumers to securely share cloud-based health profile information
across mobile applications, sharing information as they specifically permit
Description
• Secure, cloud-based health identity
with specific profiles to capture
health and wellness activity data
• Supports a user across apps,
automatically recording their health
and wellness activities to their
profiles
• Health information is stored and
updated in one place
• For Aetna members, demographic CarePass CarePass
Enabled Enabled
information is pre-populated and CarePass
Applications Applications
Enabled
personal health information Applications
automatically syncs
Aetna Inc.
Private & Confidential 8

9. Serving Developers @ developer.carepass.com
We are working with companies and public entities to open up APIs that allow 3rd
party developers to create new, innovative consumer solutions
Aetna Inc.

10. Overview of the
CarePass Developer
Challenge
Aetna Inc.

11. Medication Adherence
“The degree to which the person’s behavior
corresponds with the agreed recommendations from
a health care provider.”
– World Health Organization
Aetna Inc.

12. Medication Adherence
22% of U.S. patients take less of the medication than is prescribed
American Heart Association: Statistics you need to know.
http://www.americanheart.org/presenter.jhtml?identifier=107
Accessed November 21, 2007. Aetna Inc.

13. Why Adherence Matters
“Of all medication-related hospital admissions in the United States, 33 to 69
percent are due to poor medication adherence, with a resultant cost of
approximately $100 billion a year.”
Results of failure to adhere to prescribed medications:
Increased hospitalization
Poor health outcomes
Increased costs
Decreased quality of life
Patient death
Osterberg L, Blaschke T. Adherence to Medication. NEJM
2005;353:487-497
Aetna Inc.

14. Overview of the Medication Reminder
Solution
Target audience: consumers who are taking one or more maintenance
prescriptions
Goals for target audience
• Provide them with a tool to help them stay on prescribed medications
• Make daily life easier and more free for these consumers
• Enable better health outcomes through improved medication adherence
Aetna Inc.

15. App Features
REQUIRED PREFERRED
Your app must: The following features are preferred,
but not required:
• Enable consumers to enter
medications • Provide information to help
answer common medication
• Remind consumers to take their
questions
medications
• Enable a consumer to share
• Allow the user to enter their
medication adherence status with
medication history (direct entry or
a provider or family member
importing)
• Leverage social health (e.g.,
• Provide the cost of medications
notification to caregivers) and
and lower cost alternatives where
game mechanics to improve
appropriate
adherence
• Integrate to the CarePass
• Gather data to determine non-
Platform
adherence patterns
Aetna Inc. 15

16. CarePass Resources for Developers
US Department of Health
and Human Services
• Info by National Drug
Code (NDC)
• Info by FDA application
number (NDA)
• FDA recall data
GoodRx
• Lowest available price for
a prescription medication
Aetna Inc. 16

17. Challenge Timeline
Date Milestone
June 6 CarePass Challenge Announced
August 1 Informational Webinar
CarePass Sync API open!
August 6 Judges announced
August 17 Submission Deadline
August 20-September 14 Evaluation Period
September 17 Winners Notified
October 8 Winners Announced at Health 2.0
Aetna Inc. 17

18. $100K in Prizes!
$75K to First-Place Winner
$25K to Second-Place Winner
Aetna Inc. 18

19. Intellectual property
“Subject to these Official Rules…you retain all rights, title and
interest that you may have in and to any other intellectual
property rights embodied in or associated with your Entry.”
YOU retain IP rights to all aspects of your challenge
submission, except the integrated Aetna CarePass API
materials.
Aetna Inc.

20. Q&A
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21. Thank you!
Questions?
Email: hemali@health2con.com
www.health2challenge.org
Aetna Inc.